How Siri and Google Now could change the social media landscape

grow - Practical Marketing Solutions

Companies like Google and Apple are positioned to shift technology in that direction … and possibly to THEIR direction. Specifically, they’ve introduced Siri on the iPhone and Google Now on Android devices: intelligent Personal Assistants. Is this the time for Google+?

Google 106

[Chart] Google+ Posts Drop Even as Accounts Rise

Modern Marketing

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.

API 74

Trending Sources

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Almost all the gains are going to Facebook and Google. Brands digital advertising facebook Google IAB mobile social

What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends

Content Standard

Here’s what Hardy’s move to Google Cloud says about the marketing trends of 2017. Not the least of them, Google Cloud’s decision to hire Quentin Hardy. You bet people will be waiting to read the content that comes out of Google Cloud.

API 28

The 24 Best Visual Content Creation Tools

Webbiquity

Google Review Count: 366. Google Review Count: 259. Creately offers desktop and online versions ” — Small Business Trends. Showcase reviews: Snall Business Trends. 3) Google Charts. Google Review Count: 249. ” — Small Business Trends.

Tools 94

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

Google+ will not be the Facebook killer. I think Google+ is important and it will survive but it will not upend Facebook. Too early to tell, but I think I am trending correct on this one. crowdsourcing facebook futurist twitter social media trends

Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms

Hinge Marketing

Google has never been reluctant to shake up the status quo when it comes to their search algorithms. Mobile search isn’t a new concern for Google—they’ve telegraphed their interest through experimentation with icons and labels for mobile-friendly sites.

API 28

The State of Digital Media, in 5 Charts

Contently

Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. Judging by the past couple years, it’s more accurate to say that the digital ad industry is dominated by the Big 2: Facebook and Google.

API 52

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) Competitors will include existing marketing automation and CRM systems seeking to use their existing functions as a base, and entirely new systems that provide a consistent interface to access many different products transparently via their APIs. Did you really think I'd talk about trends without mentioning social media?

SMB 41

The State of Digital Media, in 5 Charts

Contently

Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. Judging by the past couple years, it’s more accurate to say that the digital ad industry is dominated by the Big 2: Facebook and Google.

API 28

7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future. I’m one of them.

The 29 Best Social Media Monitoring Tools

Webbiquity

Google Review Count: 345. Google Review Count: 298. Google Review Count: 290. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Google Review Count: 210. Google Review Count: 78.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. Google+: No.2

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

2) Google Trends. Ever find yourself looking for data about popular topics, online trends, and current events? If you haven’t already discovered it, Google Trends will be your new favorite resource. The best part about Google Trends?

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. SEO Trend Analysis.

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Designed for journalists, it allows for a variety of different ways to visualize the data and help you understand any underlying trends.

Tools 110

The 28 Best Influencer Marketing Tools

Webbiquity

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Pricing: free, or API data by quote. Google Review Count: 55,200.

Tools 80

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics.

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

In this blog, I’ll cover two trends that are driving the demand from the sales team for higher quality leads, and how a strong marketing automation platform can help you provide your sales channel with greater insight into audience behavior: Understanding the Trends.

API 46

How to Find and Target High-Value Keywords for Your Business

Hubspot

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. Google’s search bar algorithm is built around a searcher’s intent.

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. Find her on Google+ and Twitter.

How to Define The Content Marketing Metrics that Matter

Modern Marketing

No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Create more content. Create better content. Create visual content.

API 87

The average enterprise uses 91 marketing cloud services

chiefmartech

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. It also includes Skype, Slack, and WebEx in collaboration , Box, Dropbox, and Google Drive in cloud storage , and so on.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Openprise also integrates today with Google Apps and the Amazon Redshift database. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Some can run in real time through API calls.

Why Google Doesn't Sweat Phone Apps

Biznology

There does seem to be an app for just about anything when you own an iPhone, so you'd think that Google might be worried about Apple's big lead in the important mobile marketplace. I think that things are going just as Google has hoped. Image via CrunchBase.

API 2

My Favorite Tool For Content Ideas

B2B Marketing Insider

From here, try to look for patterns and trends in posts that appear to do well, as well as names of authors whose posts have continued to appear in the top results. Great content is a must for any successful content strategy.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). The number of web addresses found in search engine results that received traffic or impressions (found in Google Search Console and limited to 1,000 pages if accessed directly through the GSC dashboard). SEO Trend Analysis. 4 Time Saving Tools in Google Analytics.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. Other sources can be integrated through API connections or flat file imports.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

Buzz is growing too: CDPs made their first appearance on a Gartner Hype Cycle report last July and Google Trends shows a sharp increase in interest. We can be pretty confident this trend will continue.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Ran a number of tests that compared multiple data points against each other to find correlation trends. I've always had a love affair going on with data.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter.

New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year

Hubspot

To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million. Google+.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 3) Application Programming Interface (API). APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here.

5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. 5 Excellent Productivity Tips For Google Reader. There are no doubts about the fact that Google Reader is the best browser based RSS reader available. Master the Google Reader Keyboard Shortcuts. Google Reader provides some awesome keyboard shortcuts which let you save a lot of time while reading feeds. Use the Trends Feature. Google.

RSS 2

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

”, he shows how to use Google Analytics custom segments and goals to analyze the engagement and conversions of Twitter-driven site traffic and compare it to other sources. ” 5 Tools to Research the Demographics of Your Twitter Followers by Small Business Trends.