5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

chiefmartech

MICROSERVICES & APIS (2018 Update). The mash-up possibilities of APIs have inspired an explosion of combinatorial innovation. touchpoints in the API economy). This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.

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[Chart] Google+ Posts Drop Even as Accounts Rise

Modern Marketing

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.

Trending Sources

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Almost all the gains are going to Facebook and Google. Brands digital advertising facebook Google IAB mobile social

B2B Marketing Trends and What They Really Mean

PureB2B

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing. Blog B2B-Marketing Predictions Statistics Trends

The 24 Best Visual Content Creation Tools

Webbiquity

Google Review Count: 366. Google Review Count: 259. Creately offers desktop and online versions ” — Small Business Trends. Showcase reviews: Snall Business Trends. 3) Google Charts. Google Review Count: 249. ” — Small Business Trends.

Tools 93

The 29 Best Web Analytics Tools

Webbiquity

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more. 1) Google Analytics.

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms

Hinge Marketing

Google has never been reluctant to shake up the status quo when it comes to their search algorithms. Mobile search isn’t a new concern for Google—they’ve telegraphed their interest through experimentation with icons and labels for mobile-friendly sites.

API 28

The State of Digital Media, in 5 Charts

Contently

Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. Judging by the past couple years, it’s more accurate to say that the digital ad industry is dominated by the Big 2: Facebook and Google.

API 53

The State of Digital Media, in 5 Charts

Contently

Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. Judging by the past couple years, it’s more accurate to say that the digital ad industry is dominated by the Big 2: Facebook and Google.

API 29

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) Competitors will include existing marketing automation and CRM systems seeking to use their existing functions as a base, and entirely new systems that provide a consistent interface to access many different products transparently via their APIs. Did you really think I'd talk about trends without mentioning social media?

SMB 41

7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future. I’m one of them.

The 29 Best Social Media Monitoring Tools

Webbiquity

Google Review Count: 345. Google Review Count: 298. Google Review Count: 290. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Google Review Count: 210. Google Review Count: 78.

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

2) Google Trends. Ever find yourself looking for data about popular topics, online trends, and current events? If you haven’t already discovered it, Google Trends will be your new favorite resource. The best part about Google Trends?

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. Google+: No.2

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. SEO Trend Analysis.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit.

The 28 Best Influencer Marketing Tools

Webbiquity

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Pricing: free, or API data by quote. Google Review Count: 55,200.

Tools 79

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics.

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

In this blog, I’ll cover two trends that are driving the demand from the sales team for higher quality leads, and how a strong marketing automation platform can help you provide your sales channel with greater insight into audience behavior: Understanding the Trends.

API 46

How to Find and Target High-Value Keywords for Your Business

Hubspot

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. Google’s search bar algorithm is built around a searcher’s intent.

Content Creation Robots Are Here [Examples]

Content Marketing Institute

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. The API is “milli-second” fast. Google has paid over $800,000 for the Digital News Initiative being developed by the U.K.

Why Google Doesn't Sweat Phone Apps

Biznology

There does seem to be an app for just about anything when you own an iPhone, so you'd think that Google might be worried about Apple's big lead in the important mobile marketplace. I think that things are going just as Google has hoped. Image via CrunchBase.

How to Define The Content Marketing Metrics that Matter

Modern Marketing

No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Create more content. Create better content. Create visual content.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.

My Favorite Tool For Content Ideas

Marketing Insider Group

From here, try to look for patterns and trends in posts that appear to do well, as well as names of authors whose posts have continued to appear in the top results. Great content is a must for any successful content strategy.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Openprise also integrates today with Google Apps and the Amazon Redshift database. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Some can run in real time through API calls.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). The number of web addresses found in search engine results that received traffic or impressions (found in Google Search Console and limited to 1,000 pages if accessed directly through the GSC dashboard). SEO Trend Analysis. 4 Time Saving Tools in Google Analytics.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Ran a number of tests that compared multiple data points against each other to find correlation trends. I've always had a love affair going on with data.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. Other sources can be integrated through API connections or flat file imports.

The average enterprise uses 91 marketing cloud services

chiefmartech

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. It also includes Skype, Slack, and WebEx in collaboration , Box, Dropbox, and Google Drive in cloud storage , and so on.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter.

5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. 5 Excellent Productivity Tips For Google Reader. There are no doubts about the fact that Google Reader is the best browser based RSS reader available. Master the Google Reader Keyboard Shortcuts. Google Reader provides some awesome keyboard shortcuts which let you save a lot of time while reading feeds. Use the Trends Feature. Google.

RSS 2

New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year

Hubspot

To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million. Google+.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

Buzz is growing too: CDPs made their first appearance on a Gartner Hype Cycle report last July and Google Trends shows a sharp increase in interest. We can be pretty confident this trend will continue.

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Trends. Google. Social Search at LinkedIn Beats Google. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? Before using LinkedIn, I tried Google. I did not need to perform lengthy searches on Google for a specialist directory or forum. google.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 3) Application Programming Interface (API). APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

Hubspot

Identify how to best utilize emerging trends in apps and technology and find yourself in that category. If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media.