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An introduction to ecommerce APIs for non-developers


The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies. Why APIs?

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5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)


MICROSERVICES & APIS (2018 Update). The mash-up possibilities of APIs have inspired an explosion of combinatorial innovation. touchpoints in the API economy). This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.

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Trending Sources

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

The dashboard has finally been perfected


Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. Facebook Pages. Push API. Twitter. Twitter Search.

Surefire Social introduces SurePulse “webmaster tools”


And, it’s open and extensible, allowing the SurePulse app to grow in usefulness based on 1) what you, their customers, need added and 2) the data sources that are open, accessible, and have a delicious firehose API (I’m looking at you for sucking, Facebook’s Mark Zuckerberg!).

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Google+ on its Third Birthday


The mazes serve a purpose in the research of rodents, but the purpose transcends the maze; the purpose of G+ has nothing to do with creating a lovely virtual commons where cool post-Twitter and post-Facebook techies and hipsters can hang out, it’s a mad olly olly oxen free.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

Facebook Puts Their Foot Down, and Other Marketing Stories of the Week


Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App. Back in October 2012, you might remember hearing that Twitter acquired a video clip company called Vine. However, this week, Twitter just announced Vine as a working integration.

This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat


As always, this episode of Publish or Perish focuses on one tactic that sales leaders can do to scale relationships and revenue. Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. The platform is now owned by Facebook, making its data and targeting more robust and helping to grow its advertising capabilities. JH: If I’m a sales & marketing leader looking to breakthrough as a thought leader, what do I use?

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7 not-quite-predictions for marketing technology in 2016


There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


Twitter. Facebook. Each one can serve as a conversion point within the marketing and sales funnel, and each one can be assigned revenue credit in order to gauge how well the respective initiative contributes to the bottom line.

Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]


Twitter. Facebook. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters.

Multi-Touch Attribution, A Full User Debrief


For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution.

What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing

Content Standard

The Content Standard’s Jonathan Crowl offers insight about this obstacle by looking at third-party tools used for platforms like Facebook and Twitter. Engagement, while not necessarily a direct conversion to sales, is crucial for brand awareness, a top goal of social programs.

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May The Force Be With You: 4 Takeaways From Cloudforce 2011

Modern Marketing

Expect future releases and announcements to be based on the idea that cloud platforms must be: Open in their architecture, development language and API’s. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter. Twitter integration , allowing you to search Twitter for questions, tags, and mentions. Facebook. by Andrew Sinclair | Tweet this.


THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C.

7 Trends That Will Change Social Media in 2017


While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular -- and they have the numbers to prove it. And just this New Year’s Eve, live streaming on Facebook reached record-breaking numbers around the globe: Source: Facebook.

60 Marketing Acronyms Every Industry Pro Should Know


API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. FB: Facebook.

The 24 Best Visual Content Creation Tools


It’s a visual reporting application for creating internal or external charts across marketing, finance, sales, or other functions. Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.” 3: The Nine Best Facebook Marketing Tools. #4:

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5 Reasons to Use Twitter for Nurturing Sales Leads


Among all of the leading social media channels, Twitter probably gets the most negative press nowadays, but that’s mostly a result of controversial UX improvements and ongoing monetization issues. The real Twitter is a living, breathing virtual space that’s teeming with opportunities to nurture B2B relationships. The best social sellers realize that Twitter is one of the best platforms for finding, nurturing and tracking sales leads.

Let’s move on from social media and “back” to connected lives

Heinz Marketing

So maybe I am joining a growing chorus around the negative impact that social media has brought to our existence including Sean Parker of Facebook fame talking about how it exploits human psychology, Chamath Palihapitiya also formerly of Facebook describing how it is ripping our social fabric apart , Jeff Nolan with “End Social Media Co-Dependency.” I treated Twitter as two separate streams – personal and business with two handles to support that approach.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Instagram: Twitter’s Replacement. I love Twitter.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua


Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. With visibility into separate behavior and fit scores, marketing and sales gain a new lens into their prospects across multiple important dimensions.

The Ultimate Dictionary of Marketing Terms You Should Know


3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. Your total Sales and Marketing cost.

My Favorite Tool For Content Ideas

Marketing Insider Group

Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

Best LinkedIn Guides, Tips and Tactics of 2011


While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? 5 Tips to Get More Sales from Linkedin by Better Closer.

The 29 Best Web Analytics Tools


Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more. 22: The 32 Best Twitter Marketing Tools.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. Facebook.

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Why We’re Thinking About Messaging Apps All Wrong


There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. The largest messaging apps in the world include WhatsApp, Facebook Messenger, WeChat, Viber, Line, and Snapchat.

The average enterprise uses 91 marketing cloud services


It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). Another 43 for CRM and sales. This is exactly what I was writing about last year in 5 Disruptions to Marketing, Part 2: Microservices & APIs.

Crowdsourcing in marketing automation

Marketing Converts

same size, average sale price, and industry). Marketing automation vendors that parameterize their APIs get this information. Facebook Twitter LinkedIn.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


According to TechCrunch , a pizza place in Queens, New York saw a 75% increase in sales by paying $10 to lure a Pokemon Character to their location. It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content


61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process.

A Brief History of Snapchat


In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. And by June, Snapchat had amassed 150 million daily active users -- surpassing Twitter.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Twitter and Facebook may be huge now, but video and mobile are the new frontiers.

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11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Stephanie Kaplan Company: Twitter: @StephanieKaplan Facebook: Stephanie Kaplan 2. Devesh Dwivedi Company: Twitter: @Break9to5Jail Facebook: BreakingThe0to5Jail 3. Matt Mickiewicz Company: Twitter: @sitepointmatt 4.

A Big Data Retrospective and Prospective with HG Data’s CTO

HG Data

As Director of Engineering at MuleSoft, a leading provider of API-led connectivity across applications, data and devices, Rob helped to unify the integration and API platform by introducing a microservice-based architecture. He also was responsible for launching the cloud analytics platform to provide insight at scale for its customers about API and integration usage. In another use case, I worked on the analytics of API usage.

6 Tips to Increase Your Email Marketing ROI

Content Standard

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. If your emails provide valuable information to your prospects, they’ll reach out to you for a sales call when they are ready. Email is here to stay.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

Lead Liaison Debuts Integrations Marketplace

Lead Liaison

In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Their fully extensible sales and marketing system can be tailored to the needs of businesses of all sizes. In today’s world, social media is an important piece of marketing and sales. This gives more insight for sales, and helps marketers better target and retarget their database.