An introduction to ecommerce APIs for non-developers
FEBRUARY 27, 2017
The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies. Why APIs?
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?
Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
MAY 9, 2016
First, we will cover how to build the marketing and sales technology core — the fundamental technologies that all B2B organizations require. Part I: Setting Up The Marketing & Sales Technology Core. However, this entire marketing and sales technology core is not a one-way street.
Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
SEPTEMBER 7, 2016
a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Follow Infer on Twitter @InferInc. Become a Facebook fan of Infer.
Google+ on its Third Birthday
JULY 1, 2014
The mazes serve a purpose in the research of rodents, but the purpose transcends the maze; the purpose of G+ has nothing to do with creating a lovely virtual commons where cool post-Twitter and post-Facebook techies and hipsters can hang out, it’s a mad olly olly oxen free.
Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
Customer Experience Matrix
JULY 10, 2013
sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.
Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
JANUARY 27, 2013
Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App. Back in October 2012, you might remember hearing that Twitter acquired a video clip company called Vine. However, this week, Twitter just announced Vine as a working integration.
This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
MARCH 16, 2016
As always, this episode of Publish or Perish focuses on one tactic that sales leaders can do to scale relationships and revenue. Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. The platform is now owned by Facebook, making its data and targeting more robust and helping to grow its advertising capabilities. JH: If I’m a sales & marketing leader looking to breakthrough as a thought leader, what do I use?
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future.
[Infographic] The Periodic Table of Elements for B2B Marketing Attribution
JANUARY 6, 2016
Twitter. Facebook. Each one can serve as a conversion point within the marketing and sales funnel, and each one can be assigned revenue credit in order to gauge how well the respective initiative contributes to the bottom line.
Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
JULY 8, 2016
Twitter. Facebook. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters.
What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
FEBRUARY 3, 2016
The Content Standard’s Jonathan Crowl offers insight about this obstacle by looking at third-party tools used for platforms like Facebook and Twitter. Engagement, while not necessarily a direct conversion to sales, is crucial for brand awareness, a top goal of social programs.
Multi-Touch Attribution, A Full User Debrief
SEPTEMBER 14, 2016
For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution.
7 Trends That Will Change Social Media in 2017
JANUARY 13, 2017
While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular -- and they have the numbers to prove it. And just this New Year’s Eve, live streaming on Facebook reached record-breaking numbers around the globe: Source: Facebook.
May The Force Be With You: 4 Takeaways From Cloudforce 2011
MARCH 4, 2011
Expect future releases and announcements to be based on the idea that cloud platforms must be: Open in their architecture, development language and API’s. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter. Twitter integration , allowing you to search Twitter for questions, tags, and mentions. Facebook. by Andrew Sinclair | Tweet this.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
It’s a visual reporting application for creating internal or external charts across marketing, finance, sales, or other functions. Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.” 3: The Nine Best Facebook Marketing Tools. #4:
THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
MARCH 1, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. FB: Facebook.
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Instagram: Twitter’s Replacement. I love Twitter.
Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
APRIL 21, 2016
Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. With visibility into separate behavior and fit scores, marketing and sales gain a new lens into their prospects across multiple important dimensions.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. Your total Sales and Marketing cost.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more. 22: The 32 Best Twitter Marketing Tools.
My Favorite Tool For Content Ideas
B2B Marketing Insider
OCTOBER 27, 2015
Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? 5 Tips to Get More Sales from Linkedin by Better Closer.
A Brief History of Snapchat
FEBRUARY 10, 2017
In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. And by June, Snapchat had amassed 150 million daily active users -- surpassing Twitter.
The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
JULY 20, 2016
According to TechCrunch , a pizza place in Queens, New York saw a 75% increase in sales by paying $10 to lure a Pokemon Character to their location. It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook.
Why We’re Thinking About Messaging Apps All Wrong
FEBRUARY 9, 2016
There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. The largest messaging apps in the world include WhatsApp, Facebook Messenger, WeChat, Viber, Line, and Snapchat.
THE HACKIES: The case for a cloud-enabled business advisor
MARCH 10, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Production enterprise resource planning (ERP) systems, marketing and sales systems (e.g. Are our sales people talking to the right target customer?
15 Hygiene Tips to Keep Your Email List Clean as a Whistle
MAY 29, 2015
Kickbox uses a real-time API to verify email addresses before it adds a subscriber to your list. If you sell clothing and certain customers only purchase men’s clothing, they may not want to receive your emails promoting sales on children’s apparel.
Lead Liaison Debuts Integrations Marketplace
NOVEMBER 4, 2016
In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Their fully extensible sales and marketing system can be tailored to the needs of businesses of all sizes. In today’s world, social media is an important piece of marketing and sales. This gives more insight for sales, and helps marketers better target and retarget their database.
Klout Founder says Lithium deal will propel new development
grow - Practical Marketing Solutions
MARCH 28, 2014
I figured at some point we would have 10 people working for us and then maybe Twitter would acquire us. My jaw was wired shut for two months so to communicate, I either had to write stuff down or go on Twitter or Facebook because nobody could understand my mumbling. “So
6 Tips to Increase Your Email Marketing ROI
NOVEMBER 3, 2015
The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. If your emails provide valuable information to your prospects, they’ll reach out to you for a sales call when they are ready. Email is here to stay.
A Big Data Retrospective and Prospective with HG Data’s CTO
JULY 6, 2016
As Director of Engineering at MuleSoft, a leading provider of API-led connectivity across applications, data and devices, Rob helped to unify the integration and API platform by introducing a microservice-based architecture. He also was responsible for launching the cloud analytics platform to provide insight at scale for its customers about API and integration usage. In another use case, I worked on the analytics of API usage.
Lead Liaison Opens It’s Doors to Partners
JANUARY 17, 2017
Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals. Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program.
How To Extend B2B Marketing With Better Social Media Measurement Tools
AUGUST 15, 2013
More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. Facebook.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Stephanie Kaplan Company: HerCampus.com Twitter: @StephanieKaplan Facebook: Stephanie Kaplan 2. Devesh Dwivedi Company: BreakingThe9to5Jail.com Twitter: @Break9to5Jail Facebook: BreakingThe0to5Jail 3. Matt Mickiewicz Company: 99designs.com Twitter: @sitepointmatt 4.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Twitter and Facebook may be huge now, but video and mobile are the new frontiers.