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An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

The publisher is pretty open when it comes to what can be published, including a featured cover photo for each post, and the ability to link, insert photos, and format the text, just like you would in a normal CMS or blog WYSIWYG editor.

Trending Sources

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

CrossEngage works in online channels, using its own tags to capture Web interactions and API connections to ingest data from email providers, mobile apps, and other sources. The system also stores some information that’s neither attribute nor event, such as products and locations.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? And yet, we find that only about half of marketers use Facebook to source leads. Image Credit: Facebook.

April Social Media News: AR on Facebook, Ads on Snapchat & More

Hubspot

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017.

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LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

So we have a number of great stories that will fill you in on the latest updates, features, and changes in social marketing this week. LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web.

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What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map , an app on the sidebar of its desktop version. Paying a celebrity to feature your products seems unnatural, and in many cases, it’s obvious to the audience.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature

Hubspot

And the Facebook announcements just keep on coming. Today, we learn about Facebook's new metrics within the Insights tool, a new premium ad unit, and the Facebook Insights API. Let's dive right into what these new features are and what they mean for marketers.

API 4

New Snapchat Marketing Opportunities Arise with Upcoming API

Content Standard

While marketers scramble to take advantage of Facebook videos and the growing popularity of Instagram, Snapchat marketing strategies have flown mostly under the radar for many brands. The API Playing Field. When it’s rolled out, a new API would be a huge step for Snapchat.

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. In the meantime, Zaius can capture data from Web sites and email through Javascript tags, from mobile apps through a System Development Kit, and from pretty much anything through APIs and batch uploads. Segment exports and API access are what qualify Zaius as a CPD.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. There are also some other fees related to advanced features and certain message types.

What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing

Content Standard

Impressive numbers stand behind Snapchat: 100 million users, more than 5 billion video views per day, up to 8x higher viewership of Live Stories than similar TV events—the list goes on. The demand for a Snapchat API is becoming a little easier to understand now, huh?

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12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Hubspot

Nearly all of these tools are free, but some offer paid versions with more features and capabilities. TweetDeck is a great tool to use during events or live-tweetstorms to keep up with live conversations -- while also keeping an eye on you or your brand's notifications and mentions.

7 Trends That Will Change Social Media in 2017

Hubspot

While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular -- and they have the numbers to prove it. And just this New Year’s Eve, live streaming on Facebook reached record-breaking numbers around the globe: Source: Facebook.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. One telling statistic is that about half its new customers are replacing an existing marketing automation system – a sure sign that Treehouse offers features that only an experienced marketer will realize are missing from other products. The system also has an “instant polling” feature to embed surveys within any Web page.

A Brief History of Snapchat

Hubspot

In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. In 2014, Snapchat ramped up innovation and launched a slew of new features and updates.

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35 Tech Terms Translated Into Plain English

Hubspot

Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. Learn more about how marketers can use APIs here.

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Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Historical Analysis : Infer seamlessly connects with the latest Oracle Eloqua API to analyze the complete spectrum of marketing activity data housed within the platform, providing a comprehensive view of a prospect and all of their behaviors. Become a Facebook fan of Infer.

The 29 Best Web Analytics Tools

Webbiquity

Sample review: “Website monitoring of individual visitor events rather than page views providing a complete look into what works and what does not…see where traffic comes from, what visitors are doing, how long they have been doing it, and how far down the page they scrolled.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. 8 New LinkedIn Features Worth Exploration by Social Media Examiner.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 35) Facebook.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. An example of this is the Twitter API. Eventbrite is free if your event is free.

Nimble Adds Social Data to CRM

Customer Experience Matrix

Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. This is all done in the same system as traditional contact management activities: tagging contacts, assigning tasks and events, sending and receiving emails, tracking deals, building lists, searching your database, and managing your calendar.

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Jobs Events Try Our New Social News App Welcome to Mashable! World Videos Featured: Facebook. Facebook “likes” and comments). Events.

THE HACKIES: A CMO’s guide to integrating marketing technologies

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Your team may already be performing manual integration by exporting a list of attendees from your event management platform and uploading them into your MAP. REST versus SOAP API. Each system’s API is often unique in almost every way. However, just because a system has a feature doesn’t necessarily mean it will meet your requirements.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Twitter and Facebook may be huge now, but video and mobile are the new frontiers.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Twitter and Facebook may be huge now, but video and mobile are the new frontiers.

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11 Content Curation Tools Every Marketer Needs

Hubspot

Which is why today’s progressive brands think beyond products or features. Feedly also offers a Pro service ($5/month; $45/year) with additional features like Evernote and Pocket integration, more search options, and premium customer support.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

View Comments Gap Between Apple & Android Tablet Market Shares To Decrease by 2015 [REPORT] View Comments Twilight Game Scam Spreading on Facebook [WARNING] View Comments Should You Outsource Your Social Media Efforts?

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Conferences, major events, and even reminders (i.e.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Facebook. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Thanks Facebook."

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Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". Facebook introduces @Mentions in Status Updates. Facebook announces real-time search. Facebook Reaches a Quarter Billion Users & a Billion Video Views.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Featured. |. Add to groups/events. Groups/Events. Developers & API. Facebook App. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1.

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Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

Featured Jobs. Webinars Events. Industry Events. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. Webinars, Content & Events. Events.

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26 Social Media Marketing Hidden Treasures You Never Knew Existed

Hubspot

This blog post is going to take you on a tour of the most popular social networks marketers are using, and show you the little features you didn't know about -- but will help you meet your monthly goals just a little bit faster and easier! Use the 'Explore' Feature.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

New applications launch every day and existing applications continue to evolve and add new features. A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Use the groups features and find groups where you might want to contribute. I made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. Hope to see you again at an upcoming event! Username: API Key ? event. events. Upcoming.org Events. More of chrisbrogans events. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars.