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An introduction to ecommerce APIs for non-developers


The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

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Multi-Touch Attribution, A Full User Debrief


When users land on the website, that javascript code tracks their movement and actions from page to page. Multi-touch attribution tracking with martech API integrations. An API integration secures a seamless data flow between two applications.

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The Ultimate Dictionary of Marketing Terms You Should Know


1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). 48) Landing Page.

60 Marketing Acronyms Every Industry Pro Should Know


API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. PV: Page View.

35 Tech Terms Translated Into Plain English


They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. Check out HubSpot''s 404 page here.

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Dynamic Yield Offers Flexible Omni-Channel Personalization

Customer Experience Matrix

Data: Dynamic Yield can install its own Javascript tag to identify visitors and gather their information, or it can accept an API call with a visitor ID. Specifically, users create “experiences” that usually relate to a single position on a Web page or single message in another channel. In addition, the system can test different messages within each promotion and optimize the results against a user-specified goal. There are dozens of Web personalization tools available.


5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. We're a small B2B software startup and we focus on testing out new campaigns/tools and are constantly reviewing the metrics to determine what's working.

OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business

Customer Experience Matrix

Users can create personalized emails, landing pages and Web forms with the system’s tools or import externally-created HTML. Web pages are built by dragging and dropping objects in the way you build a Powerpoint slide. OfficeAutoPilot actually does a better job at split testing than most demand generation systems. Users can define two versions of an email or Web page when they set it up, and the system will automatically alternate between them during execution.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. Rules can dynamically select survey questions, so a single survey page can ask the same visitor different questions over time.