An introduction to ecommerce APIs for non-developers
FEBRUARY 27, 2017
The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?
Multi-Touch Attribution, A Full User Debrief
SEPTEMBER 14, 2016
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). 48) Landing Page.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. PV: Page View.
LeadLife Mixes Advanced and Simple Features
Customer Experience Matrix
APRIL 14, 2009
It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. Rules can dynamically select survey questions, so a single survey page can ask the same visitor different questions over time.