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An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

API 26

Multi-Touch Attribution, A Full User Debrief

bizible

When users land on the website, that javascript code tracks their movement and actions from page to page. Multi-touch attribution tracking with martech API integrations. An API integration secures a seamless data flow between two applications.

Trending Sources

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). 48) Landing Page.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. PV: Page View.

35 Tech Terms Translated Into Plain English

Hubspot

They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. Check out HubSpot''s 404 page here.

API 49

OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business

Customer Experience Matrix

Users can create personalized emails, landing pages and Web forms with the system’s tools or import externally-created HTML. Web pages are built by dragging and dropping objects in the way you build a Powerpoint slide. OfficeAutoPilot actually does a better job at split testing than most demand generation systems. Users can define two versions of an email or Web page when they set it up, and the system will automatically alternate between them during execution.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. Rules can dynamically select survey questions, so a single survey page can ask the same visitor different questions over time.