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An introduction to ecommerce APIs for non-developers


The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

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Bizible’s Ultimate List of Paid Media Resources


This post takes a closer look at what makes them work. Don’t forget, we have an established partner program designed for Paid Search Agencies! Paid media plays a role in almost every business.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

While the simplest publisher option is the traditional share button , B2B marketers can also integrate LinkedIn sign-in authentication or more a customized experience based on the LinkedIn Share API. profile summary, work experience, etc). Work Experience.

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. Further, make sure that when people read your job description, they are thinking about how to put you to work on their issues. Username: API Key ?

17 Data Visualization Tools & Resources You Should Bookmark


Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. To help, we put together the following list of resources. If you have little to no design experience,

35 Tech Terms Translated Into Plain English


We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. Parallax Design.

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suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

Every self-respecting marketing automation system offers something called a “customer journey map,” even if it’s exactly the same as last year’s campaign designer or does nothing more than connect functionless icons on a virtual whiteboard.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

A marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. They can also export lists for Facebook promotions or to other channels.

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5 Disruptions to Marketing, Part 4: Digital Everything


Microservices & APIs (and open source) form the fabric of marketing infrastructure. Building mobile apps was a different discipline than web development, required different programming and design skills (e.g., And that’s a very high-level list.

Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even


Attribution was never meant to replace marketing automation, and the programs can work seamlessly side-by-side to create excellent marketing campaigns. How Exactly Does Attribution Work? Marketing attribution connects to your website, your ad campaigns, and your CRM via API integration.

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April Social Media News: AR on Facebook, Ads on Snapchat & More


The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. 7) Snapchat added Geofilters to its ads API.

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Reach More Customers with Postcard Marketing

Lead Liaison

Postcard Marketing 101 – How It Works. Here’s how it works: after you cultivate a strong list of leads through our lead management platform , you can then personalize your postcards by greeting your customer by name. Lob is building a suite of APIs for the enterprise.

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The 29 Best Social Media Monitoring Tools


The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. View your calendar, to do list, emails and apps in one place. Still in Alpha mode, so it’s a work in progress.

Integrating marketing technologies? That’s the easy part


The chart at the top of this page is from a brand new report by Ascend2, Informatica, and Dun & Bradstreet on B2B Marketing Technology Strategy listing the most challenging obstacles to marketing technology success. At the top of the list: 52% report complexity of integrating technologies.

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

To find this job listing, I entered the keywords remote and marketing. To see remote candidates, include other similar commonly used keywords in the job text, such as telecommute and work from home. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance.

What You Get When You Buy Technology


Spell out your existing processes and create a system requirements list. Steps in the process might include: List maintenance and management, including segmentation by multiple factors. Workflow design, including early exit. Do the research, and build your list.

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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. Let’s take a closer look at how all this works: ZenIQ starts by importing accounts and contacts from a company’s marketing automation and CRM systems, including static attributes and behaviors.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth


I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. Building a business takes consistent hard work.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


But It Works Nicely. As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.

10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” API – Application Programming Interface. API’s simply allow for software’s to interact with each other.


5 Disruptions to Marketing, Part 5: Artificial Intelligence


Microservices & APIs (and open source) form the fabric of marketing infrastructure. This naturally reinforces the drive towards microservices & APIs. Markets for accurate and timely 2nd-party and 3rd-party data will thrive, available on-demand via APIs.

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The only marketing prediction you need for 2017


If we piled all of these predictions on our to-do list, they would take us a lifetime and a lottery to accomplish. But the real learning happens when they’re encouraged to apply new ideas in their work, through silo-busting collaborations with their peers.

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60 Marketing Acronyms Every Industry Pro Should Know


API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.

18 Productivity-Boosting Bots for Marketers


Here's what we have, organized alphabetically, following some helpful information about how this all works. That's why its bot was designed to work with many of the other tools you might use to manage or reach contacts, like Shopify for retail, or in your HubSpot software.

The 28 Best Influencer Marketing Tools


Pricing: free, or API data by quote. Onalytica demonstrates the capabilities of its tool by producing data-based lists like the top 100 B2B marketing influencers. Sample review: “Little Bird is a great tool for building influencer lists by topic.

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How to Find and Target High-Value Keywords for Your Business


I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. But -- the BIG but -- it worked. Type in the ideas you recorded from the previous step, and expand your list.

17 of the Best WordPress Plugins for Marketers


Here's the good news: We've done the work for you. Proofread Bot is a helpful plugin designed to detect both spelling and grammar mistakes as well as stylistic issues. When they do convert, Leadin will add them to your contact list and create a contact record with their visitor history.

THE HACKIES: A CMO’s guide to integrating marketing technologies


While you don’t need to know how to design or build the integrations, you should understand some basics to ensure that you have a cohesive infrastructure rather than a house of cards or a set of application siloes. There also were clients where the native integration simply wouldn’t work due to its adaptability or their limitations in business process changes, and they had to use an integration platform. REST versus SOAP API.


How to be Twitterific – 39 Expert Twitter Guides and Tips


Ruby Rusine serves up a creative and useful list of Twitter tips, literally from A to Z, beginning with tips for automating posts, being consistent, and clear expectation-setting and progressing through the letter Z: “Zero in on strategies that will help you attain your marketing goal/s.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

OK, but does interactive content work? Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding. Will this work with our marketing automation system?

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

But it's much more data-driven than starting with an marketer-created design. - Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work.

Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

Even in the third-party tools, there is poor support for sharing to select Lists, pages, or groups. Circles and Lists will let you focus on people. Expect Twitter to enhance their List feature in response, as well. By Neicole Crepeau, Contributing {grow} Columnist.

How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach


Typically this will happens in two ways: Build APIs into the source systems. APIs are usually preferred, but not all source systems have APIs. The teams should work together to review/develop the key performance indicators (KPIs) needed to demonstrate value for this client.

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The Ultimate Dictionary of Marketing Terms You Should Know


Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software.

What Do You Mean by Python? The Content Marketer’s Guide to Programming Speak

Content Standard

But ask any computer programmer, and they’ll likely tell you that my occasional, uncomfortable social situation explaining what I do for work is a regular occurance for them. But not every marketer works on the customer facing side of their marketing mix.

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake?

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. But hiring a social media consultant may not be as straightforward as hiring other types of professional service providers, such as a web designer or an accountant.