Nimble Adds Social Data to CRM
Customer Experience Matrix
JANUARY 25, 2012
I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. An open API to import contacts from other sources is due by the end of February.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.
[Infographic] The Periodic Table of Elements for B2B Marketing Attribution
JANUARY 6, 2016
Twitter. Linkedin. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM.
Lead Liaison Debuts Integrations Marketplace
NOVEMBER 4, 2016
In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. It’s important to have a company’s CRM, the central hub for contacts, accounts, and opportunities, and marketing automation suite communicate with each other. Powerful integrations also include Base , Insightly , Microsoft Dynamics , ConnectWise , Zoho CRM , and more!
Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
JULY 8, 2016
Twitter. LinkedIn. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters.
Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
SEPTEMBER 7, 2016
Infer Profile Management helps marketers build advanced segments of ideal customers by pulling in attributes from a variety of data sources, such as a company’s customer relationship management (CRM), marketing automation and web analytics applications. Follow Infer on Twitter @InferInc.
Multi-Touch Attribution, A Full User Debrief
SEPTEMBER 14, 2016
The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), Multi-touch attribution tracking with martech API integrations. An API integration secures a seamless data flow between two applications.
Social Media Features in Marketing Automation Systems: Who Does What?
Customer Experience Matrix
DECEMBER 8, 2011
Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Social platform integration: using native features of the social platforms by writing to their APIs.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Pricing: free, or API data by quote. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Enter an email address or Twitter handle, and get back a list of all the social profiles associated with that email or handle.”
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.
Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
Modern B2B Marketing
APRIL 25, 2017
GE was the first big B2B companies to engage on Twitter, Instagram, and Pinterest, while NASA transformed their brand through social media, engaging with their fan base through stunningly gorgeous photographs on Instagram. Make sure every LinkedIn invite is personalized and relevant.
THE HACKIES: A CMO’s guide to integrating marketing technologies
APRIL 4, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. They may be doing the same task between the MAP and CRM. REST versus SOAP API. Each system’s API is often unique in almost every way.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 27) Customer Relationship Management (CRM).
THE HACKIES: The case for a cloud-enabled business advisor
MARCH 10, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. CRM), financial and accounting systems, and customer service systems feed a data warehouse that theoretically will provide a complete picture of overall business health.
Lead Liaison Opens It’s Doors to Partners
JANUARY 17, 2017
Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. They boast a wealth of native integrations, as well as a full-featured API and Zap that offers additional ways to connect the system’s capabilities to other applications or create personalized integrations.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
THE HACKIES: MarDev = DevOps for Marketing
MARCH 31, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This covers a lot of marketing tactics and tools such as advertising, content marketing, public relations, sales, and CRM.
May The Force Be With You: 4 Takeaways From Cloudforce 2011
MARCH 4, 2011
Expect future releases and announcements to be based on the idea that cloud platforms must be: Open in their architecture, development language and API’s. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter. Twitter integration , allowing you to search Twitter for questions, tags, and mentions. LinkedIn. by Andrew Sinclair | Tweet this.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
API: Application Program Interface is a set of rules, protocols or tools for building software applications. CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.
How to Make Customer Experience the Heart of Your Internet Marketing Strategy
AUGUST 8, 2012
Social graph: Behavior on social networks like Facebook and LinkedIn. Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM !
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! 2 The Total Lunar Eclipse As Seen By Twitter User. Twitter Explo.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Twitter gets an (unofficial) app store. Brands become mainstream on twitter- mentioned in 1 in 5 Tweets . Here is our 2009 year in review.
Mastering modern marketing technology leadership over 2 intense days
MARCH 14, 2017
to discuss: How marketers use first-party CRM data to target lookalike customers on Facebook. Based on open APIs and microservices, CX-OS makes it easy for companies to run customer experience as a well-coordinated, cross-departmental process.
Marketing Blog Marketing Automation | Lead Generation | Email.
DECEMBER 11, 2013
CRM Integration. Sage CRM. Sugar CRM. CRM API. Posts: Related Tags crm systems. CRM Connections. LinkedIn. Twitter. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization.
Treehouse Interactive Refines Its Features and Targets Larger Firms
Customer Experience Matrix
NOVEMBER 29, 2010
Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. It can also post form responses using HTTP Send commands, which can send data to GoToWebinar (replacing GoToWebinar’s own registration forms) or to other systems such as product registration, CRM and customer support. It has since added a connector for Oracle CRM On Demand.
B2B Marketing ROI
JUNE 30, 2009
Twitter, unfortunately is likely to follow if unchecked. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. I also use a SaaS CRM, marketing automation platform, project management tool, and community management system.
Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
MARCH 8, 2011
We will also open the entire product up into a platform by providing a clean, simple API. HubSpot is basically one big mash-up application that pulls information in from your website, Google, Twitter, Facebook, LinkedIn, your CRM system, etc.
The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
APRIL 6, 2017
None of the other components of the spacecraft would be much use without the engine -- and that’s how we view multi-touch marketing attribution and our CRM. Digital ad campaigns run on LinkedIn, Facebook, Twitter, Google, and Bing -- and we also use AdRoll to further extend our exposure.