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How do you know your price is too high?

Biznology

This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. Price communicates value.

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What Does a Marketing Automation Platform Cost?

Lead Liaison

There are numerous marketing software pricing plans and models. Below, we explore the various factors affecting marketing automation platform costs. The question of how much a marketing automation platform costs is one that many marketers often ask.

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Trending Sources

An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client.

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Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. If you really wanted it, the system does provide an API that would let someone with the right skills set it up. On the other hand, Infusionsoft actually does a better job than some demand generation systems of tracking marketing costs. Other prices were unchanged.]

The 28 Best Influencer Marketing Tools

Webbiquity

Because “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust.” Pricing: free, or API data by quote. Pricing: free. Pricing: $24 to $999 per month.

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The 29 Best Web Analytics Tools

Webbiquity

Pricing: free. Pricing: free, plus four levels from $39 to $299 per month, with enterprise pricing by quote. Pricing: plans start at $10 per month. Pricing: free or four levels from $10 to $38 per month. Pricing: free, $5 or $20 per month. Pricing: free.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

Clients could also use other databases including SQL Server, Amazon Redshift (also columnar), or MongoDB, although BlueVenn says nearly all its clients use the BlueVenn engine for its combination of high speed and low cost. BlueVenn has only been active in the U.S.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

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10 Easy-to-Use Tools for Creating Animated Images and Videos

Hubspot

Price: Freemium. Price: $4.99 It does cost $4.99, but it is well worth the price if you are planning on regularly making GIF files. Price: Free. Price: Free. If this sounds like something you would like to integrate into an app, they now have an API, too.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. A more robust 12,500 active contacts costs $615 per month.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. So the news here is price. In other words, this is a price cut. To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. Whether Marketo actually makes any money at this price is questionable.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Data is exchanged with other sources and execution systems via REST APIs. The underlying data store is Apache Cassandra running on Amazon Web Services, which is highly flexible and scalable at moderate cost. BlueConic’s pricing is already data-centric: fees are based on numbers of profile and channels, not interactions or messages.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

The interactions are then linked to recommendations, which are themselves classified, prioritized on four dimensions (customer impact, company impact, cost, and feasibility), mapped onto a matrix, set on a timeline, and ultimately converted into detailed project plans.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

The data is also available to external systems via real-time API calls. Pricing depends on the number of users and profiles managed but not the number of sources or data volume. A system with 10 million profiles might cost $250,000 to $300,000 per year. I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The appeal of the platform model is obvious: platform systems are quasi-monopolies (or actual monopolies), so their owners can charge high prices while the app developers compete brutally with each other and must keep prices low.

Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Model Factory is targeted at firms whose large needs can’t be met at an acceptable cost by traditional modeling technologies. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

The system’s developers set of goal of handling any data source, which led to a system that can ingest nearly any database type, API feed or file format, including JSON and XML; automatically identify the contents of each field; and map the fields to the standard data model. Datorama’s extensive use of machine learning lets it speed up the marketing analytics process while reducing the cost.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

Be aware of your cost of customer acquisition. We are very lucky in that our cost of customer acquisition is close to zero. We do offer weekly webinars but in essence our customer acquisition costs are very low. Pricing is difficult. Pricing is complex.

OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

This is a good example of applying artificial intelligence to reduce the workload on marketing departments so they can deliver more targeted messages at lower cost. Email is personalized through API connections with email service providers.

OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business

Customer Experience Matrix

Sales and marketing are often handled by the same department, if not the same person, and owners want as few systems as possible to keep costs to a minimum. Indeed, the functionality of OfficeAutoPilot compares favorably with conventional demand generation systems, while the pricing – starting at just under $600 per month for 50,000 contacts and 100,000 monthly emails – is hugely attractive. Two versions are available, priced at $29 per month and $79 per month.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

Modern Marketing

Is it included in the purchase price? And that is where interactive content really shines: you can achieve more, higher quality leads, at a lower price point than many other content options. What APIs are available? What will it cost? What is the pricing structure?

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. For B2B marketers on a more restrictive budget, SharedCount provides similar social sharing metrics, sans Twitter due to their API change a while back.

A Step-by-Step Guide to Advertising on Instagram

Hubspot

Facebook Ads API. For more on the Facebook Ads API option, check out this page.). Automatic leaves it up to Facebook’s algorithm to deliver your ad -- ideally getting you the most clicks for the lowest cost. Manual allows you to set a price for link clicks.

How to select the perfect B2B data vendor

Biznology

Ask if the vendor offers solutions like real-time updating, APIs to your in-house CRM systems, or Data as a Service (DaaS) solutions. Price should be your last criterion for decision-making. In marketing data, quality trumps cost every time.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Some can run in real time through API calls. Pricing of Openprise is based on data volume processed, not number of records.

Do you need accurate sentiment for social media listening?

Biznology

If you weren’t willing to pay for a social media monitoring platform, then you wouldn’t get one, but HootSuite and other low-cost and no-cost competitors have jumped into the market. All these low-cost vendors have a problem, however. This race to the pricing bottom leads them to remove costs to lower price, which means that they can’t afford such fancy add-ons as sentiment analysis. That’s what Converseon did with its Convey API.

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Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding. What will it cost? All of this impacts pricing. And a custom development job can easily cost you $10,000-$15,000 per piece of content.

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Decision engines are called by external systems through a Web services API that can respond in under 50 milliseconds. Pricing is based on the number of data sources and touchpoints, with additional charges based on data storage. Cost begins around $150,000 per year.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

A good DIY choice for small brands looking for a no cost option. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when. Cost is one flat fee for up to 40 seats with support.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

There are also non-technical differences in pricing, support services, and industry expertise. Easier integration is what lets CPDs build databases without the technical effort that slowed deployment and increased cost of traditional customer database projects.

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

It can connect with others through standard APIs. Certainly price is an advantage: Claritix starts at $1,000 per month for up to 10,000 contacts in the database, with the cost per contact decreasing for higher volumes.

Is winter coming for martech? Or just for martech VCs?

chiefmartech

On-demand cloud computing resources that continue to drop in price. The interoperability of APIs and microservices. They will almost certainly require them to significantly restructure their costs in order to become profitable.

Is Your B2B Content Boring Your Customers to Death?

KoMarketing Associates

Here are some examples: SaaS invoicing system: blog post about API integrations with other SaaS your customers use. cost or employee time savings)? It’s all because their unique value proposition (UVP) likely focuses on something that goes beyond price. As you can see, a solutions-focused approach is much more engaging because it speaks to the problem your customer is facing– usually looking to lower costs, time, and waste.

6 Tips to Increase Your Email Marketing ROI

Content Standard

When used correctly, email marketing is cost-effective and powerful. Reach out for a sales call only at the right time—when they view your pricing or demo page, when the lead reaches a certain lead score, or when they request more info. Email is here to stay.

The 10-Minute Marketing MBA

Hubspot

These two elements will affect the price point and the quantity that is produced. Based on these laws, the price and quantity may be adjusted accordingly to achieve a perfect equilibrium. Does the buyer have too much influence over your pricing? Have ten minutes?

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[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

In theory, any decision manager could access the APIs of those providers, but [x+1] is designed specifically to integrate their data and manage the associated charges. [x+1] Pricing is based on system functions and volumes.

Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

Basic campaign flows can send data to external systems via file exports or by calling an Application Program Interface (API). Pricing for Selligent is based on modules used and number of unique customers. Price for the base system starts around $6,000 per month for 250,000 contacts.

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5 Channel Partner Management Practices on the Brink of Extinction

Computer Market Research

Manufacturers that successfully influence partners to invest in their offering—only to provide a couple of case studies, product/pricing information, a hand full of leads, 10 co-branded emails and a pat on the back—fail to acknowledge the reality of the situation. Low operating cost.

Thunderhead ONE Provides Powerful Journey Orchestration

Customer Experience Matrix

Other systems can feed data into ONE using a REST API or batch file imports. There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer.