Analytics CEO makes a passionate case against marketing attribution
OCTOBER 30, 2016
But there is of course an ultimate promise: a mastery of the formula results in consistently getting more money out of it than the amount originally invested. And there is great power in correlations.
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Of course I know of NLP, LSI, DA, etc.
Everything You Need to Run a Successful Social Media Contest
JULY 3, 2012
” In addition, it is important to provide disclosure information -- that if the participant is filling out a form and giving you personal information, that information is going to you and not to Facebook. Your goals should be directly correlated with how you run your contest.
Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT
Customer Experience Matrix
APRIL 16, 2009
Of course, compression ratios for both QlikView and Lyza depend greatly on the nature of the data. Lyza also provides basic statistical functions including descriptive statistics, correlation and Z-test scores, a mean vs. standard deviation plot, and stepwise regression.