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5 Marketing Trends and How Technology is Helping Marketers Address Them

Modern B2B Marketing

Web personalization helps marketers drive conversions more effectively on their website by delivering personalized messages, images and offers to segments of your Web visitors. We recently introduced more ways to get data in and out of Marketo more efficiently.

How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on. Conversion Data on Socially Engaged Leads.

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Each plan can have a marketing funnel with its own set of stages and targets for conversion rates, velocity, and deal size.

Get More Email Opens and Clicks Using Behavioral Targeting

Modern B2B Marketing

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. .

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Communications to groups and segments (may be personalized and triggered 1:1).

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