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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. A marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. Technical users can still set up a feed using API calls or JSON posts when necessary.

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Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Starting Without a Strategy Don’t take starting a company blog lightly.

OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

OneSpot was already on my list of interesting companies because they automatically reformat content to use in different channels. The company had been doing this and programmatic ad buying since its start in 2012.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

None of this affects me personally, but if I were a real customer experience expert I'd be annoyed at cartoon versions being presented as the real thing. The system can’t execute the campaigns but an API is available that could export the campaign designs to execution systems.

Laying the Groundwork for a Successful Account Based Marketing Strategy

Engagio

Generally speaking, if you’re pursuing an ABM strategy, you want to align and personalize your marketing and sales efforts across target account segments. You’ll ultimately apply more personalized and targeted strategies against your ICP than you would your non-target accounts.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Matt Mickiewicz Company: 99designs.com Twitter: @sitepointmatt 4.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake?

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Timeline - Timeline is the new Facebook format for personal profiles.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. On the web today, things change fast.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

But since, the company has shifted gears and now offers Blastfeed as an enterprise filtering solution. I use netvibes personally. I use Mindity personally. It uses Bayesian filtering to present you with a list of filtered feed items - all you need to do is subscribe to a bunch of feeds, mark which ones you like and dont like (similar to classifying items as spam or not spam in an email client) and itll learn your preferences. ReadWriteWeb. RWW Network. ReadWriteWeb.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Ive seen similar companies a few years ago but didnt know that is Crowdsourcing :-). ReadWriteWeb.

B2B Marketing ROI

delicious b2bmarketing

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. HubSpot demystifies SEO and social media for smaller companies.

Boxever Puts Airline Data in Context for Better Passenger Experience

Customer Experience Matrix

Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites but found that prospects lacked access to customer data, so it pivoted to build customer databases. The company currently has 20 clients. *I