Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
Customer Experience Matrix
NOVEMBER 21, 2014
The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. A marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. Technical users can still set up a feed using API calls or JSON posts when necessary.