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5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Artificial intelligence multiplies the operational complexity of marketing & business. MICROSERVICES & APIs. It must be able to dynamically partner with other businesses digitally.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. API: Application Programming Interface. APIs facilitate the data needed to provide solutions to customer problems. B2B: Business-to-Business.

Trending Sources

A Marketer's Guide to APIs

Hubspot

One solution to this problem can be leveraging the work and data of others, available on the web through Application Programing Interfaces (APIs). The past few years have been a sea of change for marketers: as an industry we have experienced the shift from outbound to inbound marketing.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next.

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. But, to my mind, a real marketing platform needs more than just an app store and a published API.

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CEO Insights: AI’s Last Mile

Infer

How do you get regular business users to depend on your predictions, even though they won’t understand all of the science that went into calculating them? There are a lot of early startups selling AI as their product to business users.

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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

Hubspot

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. But the fact remains that some jobs will be replaced by machines -- it’s the essence of any industrial or technological revolution.

35 Tech Terms Translated Into Plain English

Hubspot

For a few of these, we drew on these 60 marketing acronyms every industry pro should know.). Check out HubSpot''s 404 page here. It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ).

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17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

Meant for businesses and academics, Statista makes it easy to find reliable market data based on industry, topic, or country. HubSpot customers: You can also do this in Social Inbox. 7) HubSpot Research.

The 29 Best Social Media Monitoring Tools

Webbiquity

Sample review: “Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind. The Attentio Industry Dashboard provides industry insights wrapped up in a straightforward subscription access package.

The Marketer's Go-To Guide for Creating Data-Based Content

Hubspot

There is also an API for SocialCrawlytics so you can start creating dashboards for your competitors' most shared content and easily spot what topics are performing best. It doesn't have an API, but does allow you to export to CSV, so you can manipulate the data with some Excel skills.

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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. Move beyond just building your business -- strive to own your category with content.

What Makes Top Company Blogs So Successful? [New Data]

Hubspot

Anyone who runs a business blog knows how much of a challenge it is. To help answer this question, we looked at the best business blogs in the U.K. Finding the Top 10 Business Blogs. After all, InboundRank has graded over 1,300 business blogs as of this publishing.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 71% of business users now say Twitter is a useful tool, up from 59% a year ago.

The Buyer’s Guide to Artificial Intelligence Software For Sales

Infer

This article was originally published on the Hubspot blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. 1) Built by people who know the industry. It’s the one that can prove the highest value to your business.

6 Tips to Increase Your Email Marketing ROI

Content Standard

Besides the normal database segmentation based on industry, location, and job level, consider other ways to segment your database. If the email’s call to action is a form completion, we schedule emails to be sent during business hours (when leads are likely at their desk).

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11 Content Curation Tools Every Marketer Needs

Hubspot

Without trusted content curators, how else are you going to stay on top of your industry’s latest trends AND make sure you don’t miss the latest viral video of a cat, in a shark costume , riding a Roomba ? But when days are busy, I can’t always keep up with my stream of 1,400+ accounts.

The 10-Minute Marketing MBA

Hubspot

Want to learn business school basics? A few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees. We read through multiple case studies and learned about the structure and strategy involved with starting and scaling a business.

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Play Nice, You Two: How Marketing and IT Can Work Better Together

Hubspot

Traditionally, corporate IT teams built and managed on-premise IT infrastructure -- a complicated network of physical hardware and software responsible for powering things, including your corporate email, phone systems, or business applications (such as your customer relationship management system).

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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Example: HubSpot COS. 11) Marketing Analytics or Business Intelligence.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

The marketing industry has always been obsessed with the quality vs. quantity debate. Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness).

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Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

You started blogging for your business. The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Business blogs rarely ever see overnight success. You did it.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. LinkedIn - LinkedIn is a business-oriented social networking site.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries.

6 Tips to Increase Your Email Marketing ROI

Content Standard

Besides the normal database segmentation based on industry, location, and job level, consider other ways to segment your database. If the email’s call to action is a form completion, Skyword schedules emails to be sent during business hours (when leads are likely at their desk).

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The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. And you're balancing that self-promotion with third-party content, too, like industry blogs and news developments.

26 Social Media Marketing Hidden Treasures You Never Knew Existed

Hubspot

Marketers can keep track of some of their competitors, customers, leads, and thought leaders in the industry. For example, HubSpot might find lists of marketing thought leaders that we can follow! So you can decide if, you know, Instagram actually works for your business.

6 Ways to Spice Up Bland Email Marketing Campaigns

Hubspot

Those emails were going to catapult your business to new levels, blow your content's ROI through the roof , and make you an instant digital mogul in your industry. Most major ESPs have APIs that developers can send data to which can trigger messages based off of online behavior.

Facebook Places Launches, Allows Businesses To “Check In”

Hubspot

Another interesting note is that Facebook, via an API, is going to provide developers access to some of the data from Facebook Places to integrate this new feature with outside applications. Once Facebook Places is available to you, add the location to your business.

Facebook Launches New Groups Feature

Hubspot

During the announcement, Facebook indicated that the new Groups feature is not intended for business users, which is why Pages exist. Graph API for Groups - The Facebook Open Graph API is the technology that helps to connect Facebook data to external sites. Connect with HubSpot

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6 Lessons for Spreading Ideas from TED

Hubspot

TED changed its business from an elite gathering to an open ecosystem. At SXSW, TED launched an API to provide access to developers who want to build apps with TED content. They worked against the basic principles of business and ignored the conventions of a luxury brand.

API 1

The Future of Foursquare: Understanding Location-Based Marketing

Hubspot

During the interview Crowley announced that the service was going to expand its venue API and is working to create a standard for venue identification numbers. Location-based marketing can be a valuable customer aquisition and retention tool for brick-and-mortar businesses.

API 1

5 Marketing Action Items from Twitter's Search Update

Hubspot

It has been a free tool for monitoring mentions of your brand and industry. By searching important industry keywords you can identify key influencers to partner with for building reach and lead generation efforts on Twitter. Connect with HubSpot

Google Takes Social Search to the Next Level with +1

Hubspot

All of the +1 data, TechCrunch points out, will be available to the public likely through an API. It seems like Google keeps making changes and adding new tools that will impact how your business will get found online. Clearly, Google is rewarding social businesses.

Goodbye TweetMeme: Twitter Launches Its Own Retweet Button

Hubspot

The new Tweet Button replaces the current industry leader, TweetMeme, though Twitter has worked out a licensing deal with TweetMeme for some of the technology they have already developed. A common goal of many businesses on Twitter is to increase followers and reach.

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B2B Marketing ROI

delicious b2bmarketing

Within the B2B industry, your website can mean everything to your potential customers. When too much marketing fluff or too many industry words are used, it is hard for others to get the gist of the product or service. HubSpot demystifies SEO and social media for smaller companies.

I’ve joined HubSpot as VP platform ecosystem, and this is why

chiefmartech

I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. I’ve never been an unbiased observer of the martech industry.