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An introduction to ecommerce APIs for non-developers


The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. The predictions of turning every business into a connected system of digital services became real. Why APIs? Business continuity.

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suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

suitecx is to static customer journey diagrams as Google Maps is to the Rand McNally Road Atlas: an interactive alternative with almost boundless functionality. The system can’t execute the campaigns but an API is available that could export the campaign designs to execution systems.

60 Marketing Acronyms Every Industry Pro Should Know


But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. API: Application Programming Interface. APIs facilitate the data needed to provide solutions to customer problems. B2B: Business-to-Business.

Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More


Here’s the latest SEO news: “Google’s John Mueller: Expert Product Descriptions Not Critical For Rankings?”. Google’s John Mueller says that it is not critical to rewrite product descriptions to avoid duplicating content from the manufacturer’s website.

Google Maps Gallery: Showing Your Work Just Got a Lot Easier


Using Maps, for either an organization or a business can add a new element of engagement with your customers and supporters. Google Maps Engine and newly released Google Maps Gallery provide the tools you need to show your work visually and provide real-time updates.

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The Top 10 Free Content Analytics Tools


Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. News and Media, Business and Industry). Google Search Console.

The State of Digital Media, in 5 Charts


‘Tis the season of reports in the digital content industry. Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. Google & Facebook swallowed ~$2B.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

The Ultimate Dictionary of Marketing Terms You Should Know


3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 4) B2B (Business-to-Business).

The 29 Best Social Media Monitoring Tools


Google Review Count: 345. Google Review Count: 298. Google Review Count: 290. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Google Review Count: 210. Google Review Count: 78.

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


This means savvy businesses are going to be buying ads to bring hundreds of these 'zombies' to their stores. For local businesses, from large cities to small communities, spending on Pokemon Go ads is a new and exciting way to get more customers. The local businesses. Business

What is Predictive Marketing?


zero search interest on Google. In other words, using what we know about our current customers, lost business, and sales prospects and combining that with outside data, such as market and global trends, to identify which leads and accounts are most likely to become customers.

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Marketing automation vendors will move beyond current efforts at generic industry education to provide one-on-one assistance to their clients via their own staff, partners, and built-in system features that automatically review client work, recommend changes and sometimes implement them automatically.

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Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness


With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry.

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You can do some amazing things with Blogger

Confluent Forms

Because Blogger is a Google product, you can also easily integrate with other Google services such as: Google Analytics, Google Docs, AdSense, Picasa and more. into your blog, and Google even provides them via the Google Libraries API!

Bizible’s Ultimate List of Paid Media Resources


Paid media plays a role in almost every business. Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. Google Adwords.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow. Have you ever set a goal to comment 5 times per week in an industry group or connections’ posts?

The 28 Best Influencer Marketing Tools


After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Pricing: free, or API data by quote. Google Review Count: 55,200.

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How to Become a Household Name


Google it.” “Can Why it Caught on: A huge part of YouTube’s widespread popularity is its first-mover advantage -- it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly. 3) Google.

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. How and Why I Use LinkedIn Groups to Build My Business.

CEO Insights: AI’s Last Mile


How do you get regular business users to depend on your predictions, even though they won’t understand all of the science that went into calculating them? There are a lot of early startups selling AI as their product to business users.

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Multi-Touch Attribution, A Full User Debrief


It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue. Multi-touch attribution tracking with martech API integrations.

17 Data Visualization Tools & Resources You Should Bookmark


Meant for businesses and academics, Statista makes it easy to find reliable market data based on industry, topic, or country. 2) Google Trends. If you haven’t already discovered it, Google Trends will be your new favorite resource. The best part about Google Trends?

Start 2017 with the world’s most famous chief marketing technologist


I then profiled him in the summer of 2014 for the Harvard Business Review article, Rise of the Chief Marketing Technologist. The role is fairly straight forward: apply data-driven marketing to grow the business. Happy New Year, dear readers!

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What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends

Content Standard

As marketers, we’re always eyeballing the horizon, with one finger on the pulse of our industry through data and both thumbs frantically scrolling through the various social feeds on our phones. Here’s what Hardy’s move to Google Cloud says about the marketing trends of 2017.

5 Disruptions to Marketing, Part 5: Artificial Intelligence


Microservices & APIs (and open source) form the fabric of marketing infrastructure. Artificial intelligence multiplies the operational complexity of marketing & business. Google Cloud Machine Learning Platform. The Machine Intelligence 3.0

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35 Tech Terms Translated Into Plain English


For a few of these, we drew on these 60 marketing acronyms every industry pro should know.). APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis.

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Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. Find her on Google+ and Twitter.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?


You can download the latest CDP Industry Profile report from their site. Buzz is growing too: CDPs made their first appearance on a Gartner Hype Cycle report last July and Google Trends shows a sharp increase in interest. What near-term changes do you see in the CDP industry?

Ontraport Revamps Its Small Business Marketing Automation System

Customer Experience Matrix

It’s five long years since I wrote a detailed review of OfficeAutoPilot (now Ontraport ), which is a lifetime in industry terms. This is somewhat simplistic but adequate for most small businesses.


Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

They want visibility into their return on investment, and as a result, sales looks to marketing to connect the dots surrounding the buyer journey and provide insights that will help them prioritize and act on the hottest targets for business.

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If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

Instead, I resolved that the next project I took on would make a sustained change that would benefit the business for years to come. And here was a new opportunity to help shape an industry, develop a new publication, and help determine how the company went to market.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Tactics have owners, budgets, start and end dates, revenue targets, types (usually a channel or asset) and other attributes such as journey stage, audience, business unit, geography, and language. Other sources can be integrated through API connections or flat file imports.

5 Steps to True (Data) Love: From Big Data to Smart Data

Talkwalker B2B

Big Data has become one of the key buzzwords for businesses everywhere over the last few years. The first step of course is to look for a certain topic in this data , as you would on say Google.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. Post on Google Buzz.

Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers


In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Google alone handles over 3.5 11) Marketing Analytics or Business Intelligence.

Will Your Social Media Service Tell You When It Hits The Iceberg?

WindMill Networking

Social Media and Business: Will your social media service provider sink and disappear? Unless a venture succeeds, in the business of social media we are probably obliged to only one of Ben Franklin’s certainties. Google+ is not going away. It’s Google, after all.