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Finding the Hidden Money in Your Content Strategy

Sales Engine

We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy. It’s a broadcast medium and especially useful if you are selling to business people.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

Trending Sources

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


Everyone is a broadcaster - Thank you Periscope. According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. These tools entice (and maybe even intimidate) marketers of all industries.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content


Interactive white papers combine all these tools into a cohesive experience. Our other tool is a conversion calculator. We’re able to use the survey itself as a tool to connect with clients and prospects and can leverage the completed report to offer them a great deal of value. . .

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. In a study of social media use conducted by last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. What tools will we be using?

Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation

Customer Experience Matrix

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. But social media are for interactions, not broadcasts. The system scans Twitter, Facebook and LinkedIn for mentions and can make automated replies when it finds something. Sweet Suite currently connects with Eloqua via an API, and is likely to connect with other systems in the future.