Finding the Hidden Money in Your Content Strategy
MARCH 28, 2016
We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy. It’s a broadcast medium and especially useful if you are selling to business people.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'
The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
JULY 20, 2016
Everyone is a broadcaster - Thank you Periscope. According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. These tools entice (and maybe even intimidate) marketers of all industries.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. What tools will we be using?
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Disqus - Disqus is a comment system and moderation tool for your site.
Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation
Customer Experience Matrix
AUGUST 23, 2009
Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. But social media are for interactions, not broadcasts. The system scans Twitter, Facebook and LinkedIn for mentions and can make automated replies when it finds something. Sweet Suite currently connects with Eloqua via an API, and is likely to connect with other systems in the future.