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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. These often get thousands of views and also allow for embedding in blog posts.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. LinkedIn Share Buttons. LinkedIn Groups.

What LinkedIn’s Acquisition of Bizo Means For Marketing

It's All About Revenue

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Become an Industry Expert Use the blog to position yourself as an industry expert.

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? This video will appear on your blog shortly. A practical example of how LinkedIn works. A practical example of how LinkedIn works. Networking. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn Company Profiles | March 20, 2008. LinkedIn-PCR Tutorial. LinkedIN - 2.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice.

Google+ on its Third Birthday

Biznology

Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” This isn’t about a social network in the same way that research on mice isn’t about the mazes.

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Networking Your Social Media

Content Marketing for BI

Yet, that’s where the power lies, especially when it comes to dynamic content like blog posts. I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

Linkedin. Google display network. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM.

[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering. LinkedIn.

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Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more.

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Do You Know the History of Your Favorite Social Media Websites?

WindMill Networking

Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. LinkedIn To start a professional networking site, you have to begin with a few professionals.

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Social CRM for Small Business

MI6 Marketing Agency

Jon is on Twitter, Linkedin, Facebook and he uses email. Using Nimble allows me to have a consolidated view of my communications with Jon regardless of the communications and networking platforms we use to collaborate with each other. An Interview with Jon Ferrara, Nimble Founder.

Multi-Touch Attribution, A Full User Debrief

bizible

And if you’re looking for even more information, we constantly write about this topic, so you can subscribe to our blog (on the right) at your leisure. Multi-touch attribution tracking with martech API integrations.

An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won

bizible

Examples of common first touch touchpoints: Click on a social post linked to a blog article. Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. LinkedIn.

API 37

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. This piece will also include my personal opinion and experience with these networks, which you can take or leave—whatever floats your boat, folks.

17 of the Best WordPress Plugins for Marketers

Hubspot

Help search engines better index your blog by using this plugin to create an XML sitemap. Spammy blog comments are annoying. Your title has the ability to make or break the success of your blog post. Keep your blog organized with the help of this incredibly useful plugin.

The 28 Best Influencer Marketing Tools

Webbiquity

It collects data about the content you create, how people interact with that content, and the size and composition of your network. Pricing: free, or API data by quote. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.”

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A Social Media Fast–Scheduling Makes it Easy

Biznology

I might decide to write a blog post or two, but I have such a strong group of contributors to Biznology that you might not notice my absence. And everything that is tweeted gets mirrored to Facebook and LinkedIn, so I am not dark on those networks either. Photo credit: tonx.

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Twitter for B2B Marketing

MI6 Marketing Agency

I think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Best reason, at least for me so far is the organic networks of topic-related folks that sprout up out of nowhere. Def great for increased readers for blog posts or new product features and upcoming events. Tweetreports and Company Buzz(within LinkedIn) have both helped me in addition to the common fav’s. Advice from Marketing Peers.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Internet hosting that provides computer-based services to customers over a network. API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. An example of this is the Twitter API. Previously, the service started as a blog comment search engine.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 3) Application Programming Interface (API). APIs facilitate the data needed to provide solutions to customer problems. 6) Blogging. 51) LinkedIn.

SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. Most likely, you can digest more photos than blog posts or ebooks.

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The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

Also LinkedIn. This blog post will walk you through the process with screenshots, but you can also just download the template now and make this walk-through interactive. LinkedIn Updates. That means you're not just publishing, say, links to blog posts you've written.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. In this blog I’ll walk you through a couple ways you can adapt to this change: 1. Ask yourself whether it matters how many times your content is shared on each specific network.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

RWW Network. Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network.

B2B Company Websites

MI6 Marketing Agency

Video, an easy to read blog with frequent posts, and a scrolling twitter feed of relevance to the visitor. Invite developers with a properly designed API section or website extension. Linking a blog and consistently blogging is one of the fastest ways to spruce up a b2b website. Outposts are perfect places for relevant messaging off-site…social networks, videos, podcasts, curation, etc. B2B Chat Summary: Linkedin for B2B marketing.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks). Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. I’ll assume the Eloqua integration is most interesting to readers of this blog.

Six ways to make money from Empire Avenue

grow - Practical Marketing Solutions

It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. Here are some ideas: 1) Networking. Have you heard of Empire Avenue ?

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

The Future of Media and The Role I Want to Play

Digital B2B Marketing

Instead, ad networks stepped into the gap between publishers and agencies, repackaging inventory and often earning 50% gross margins for doing so. Robust API’s for marketing technology are only as good as the development teams that use them. I have never called out a client or category I want to work with on my blog. If so, I would love to connect with you on LinkedIn. The digital media landscape is changing rapidly.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

RWW Network. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Lesson #4: Learn to Blog. Lesson # 5 Use Social Networks. social networking.

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5 Alternative Ways to Search Twitter for People by Location

WindMill Networking

That’s where Twitter’s APIs come in. Any Twitter tool must be universal in scope, and the limited numbers of users there when compared to a major metropolitan American city made it a perfect test case scenario for this blog post.