5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. These often get thousands of views and also allow for embedding in blog posts.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

Trending Sources

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. LinkedIn Share Buttons. LinkedIn Groups.

What LinkedIn’s Acquisition of Bizo Means For Marketing

Modern Marketing

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Username: API Key ? blogging.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Become an Industry Expert Use the blog to position yourself as an industry expert.

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? This video will appear on your blog shortly. A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn Company Profiles | March 20, 2008. LinkedIn-PCR Tutorial. LinkedIN - 2. Developer APIs.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice.

The 29 Best Social Media Monitoring Tools

Webbiquity

Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Showcase reviews: Blogging Wizard, BuzzBlogger, Nikki Woods, Rebekah Radice, Social Media Today, StoreYa Blog.

Top tools to keep your contacts in order. in theory

Biznology

LinkedIn. LinkedIn is an island. LinkedIn’s being a dick. It’s cut off its API from being used by all the other CRM platforms — dickish — and have tried to kill their CSV export tool — dick! I’m always struggling with my contacts.

Order 33

5 Marketing Trends and How Technology is Helping Marketers Address Them

Modern B2B Marketing

In this blog, I’ll highlight 5 marketing trends that marketers are using technology to address and succeed—many of which are covered in our latest product release.

Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

CRM API. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. LinkedIn. Salesfusion Marketing Blog. Platform.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

Linkedin. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM.

12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Hubspot

Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. Reputation is everything.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. LinkedIn.

API 42

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Infer can seamlessly integrate with any system in a company’s sales and marketing technology stack through its flexible application programming interfaces (APIs). Learn more on the Infer blog. Find Infer on LinkedIn.

[Chart] Google+ Posts Drop Even as Accounts Rise

Modern Marketing

A few weeks ago, Jesse Noyes posted a blog about the subject and it’s very much worth reviewing. Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LinkedIn.

API 73

A Social Media Fast–Scheduling Makes it Easy

Biznology

I might decide to write a blog post or two, but I have such a strong group of contributors to Biznology that you might not notice my absence. And everything that is tweeted gets mirrored to Facebook and LinkedIn, so I am not dark on those networks either. Photo credit: tonx.

API 11

Multi-Touch Attribution, A Full User Debrief

bizible

And if you’re looking for even more information, we constantly write about this topic, so you can subscribe to our blog (on the right) at your leisure. Multi-touch attribution tracking with martech API integrations.

Finding the Hidden Money in Your Content Strategy

Sales Engine

I did a blog post on how we identify what we call them Icebergs, Eagles, Burps and Fizzes based on how the search engines pick them up and run with them. Like a blog, our volcanic mountain becomes more visible as it rises higher and higher into the top levels of the atmosphere.

17 of the Best WordPress Plugins for Marketers

Hubspot

Help search engines better index your blog by using this plugin to create an XML sitemap. Spammy blog comments are annoying. Your title has the ability to make or break the success of your blog post. Keep your blog organized with the help of this incredibly useful plugin.

This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat

Fathom

Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. JH: Let’s talk about LinkedIn specifically. Will LinkedIn make a video play? Blog FeedAs always, this episode of Publish or Perish focuses on one tactic that sales leaders can do to scale relationships and revenue. This week’s tactic is knowing which social channels you can ignore, especially as it relates to live video.

Video 15

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October.

API 26

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network. blogging. linkedin.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.

B2B Marketing Trends and What They Really Mean

PureB2B

This may include data management platform, data protection, API services, cloud connectors, tag management, and the like. Make sure the internet platforms you’re using such as Facebook, Google, Twitter, LinkedIn, or any other services that underlie the marketing environment are integrated seamlessly. Blog B2B-Marketing Predictions Statistics Trends2017 is flying by.

An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won

bizible

Examples of common first touch touchpoints: Click on a social post linked to a blog article. Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Historical Analysis : Infer seamlessly connects with the latest Oracle Eloqua API to analyze the complete spectrum of marketing activity data housed within the platform, providing a comprehensive view of a prospect and all of their behaviors. Learn about behavioral models on the Infer blog.

Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

Attendees learned a framework for being #CustomerObsessed and #KnowingThyBuyer—and Jill also shared the five pillars of social selling: From resume to reputation— Do you market yourself on LinkedIn as a ‘quota crusher’ and ‘expert negotiator’?

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more.

CRM 85

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

CEB (Corporate Executive Board) saw a 54% increase in click rate when they added an interactive call to action to its LinkedIn ad. Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 3) Application Programming Interface (API). APIs facilitate the data needed to provide solutions to customer problems. 6) Blogging. 51) LinkedIn.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Since I started writing this blog, I couldn’t wait to get to the Periscope and Meerkat section.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. An example of this is the Twitter API. Previously, the service started as a blog comment search engine.

How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

According to SiriusDecisions’ recent blog post , ”third-party intent data can help determine which demand units not only are in ‘shopping’ mode, but also have experienced an identifiable event that means they could be in-market. Is it available through an API?

The 28 Best Influencer Marketing Tools

Webbiquity

Pricing: free, or API data by quote. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database.

Tools 79

SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. Most likely, you can digest more photos than blog posts or ebooks.

SWOT 41

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. In this blog I’ll walk you through a couple ways you can adapt to this change: 1. Perhaps you’re just starting out your blog and you don’t have that many readers.

B2B 33