Trending Sources

Get More Email Opens and Clicks Using Behavioral Targeting

Modern B2B Marketing

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. .

Rise of the Marketing Platform

Modern B2B Marketing

Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. Author: Jon Miller I’m about to make a staggering statement. Ready for it?

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. Principles for better collaboration and how to best implement them.

CMO 9

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Gigya offers a best practices guide on increasing registrations using Social Sign On technology (PDF).