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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. The second thing that makes Kwanzoo special is that its pages can be deployed on a client’s own Web site, on external sites and ad networks, embedded in emails, within Facebook, or on a mobile device. Pricing is based on number of impressions and starts as low as $499 per month to put Kwanzoo units on Web pages.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Another module lets marketers create Adobe Flash-based Web ads, while an offer manager module tracks the user of offers across promotions. People enter a campaign by being added to a group. External systems can also add names through the Marketing Studio API. Trigger campaigns execute immediately when a new lead is added to their group, allowing real-time interactions. Users can build HTML emails, Web pages and multi-page microsites.