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Demand Science Group Acquires Cobena and Adds to Executive Team as it Enters Next Level of Market Growth

PureB2B

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

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Attributing Campaigns to Sales Opportunities in Marketo

FunnelEnvy

Early results were trending downward and web analytic data showed a sharp downtrend in incremental conversions/leads. return (val undefined || val == null || val.length <= 0) ? But first, a cautionary tale: Always optimize for downfunnel outcomes, not onsite vanity conversions. true : false; }. function key(obj) {.

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DemandScience Group Acquires Cobena and Adds to Executive Team as it Enters Next Level of Market Growth

PureB2B

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Annie is the founder of Annielytics , a boutique marketing agency that specializes in web analytics, data visualization, and SEO. Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Annie Cushing @AnnieCushing. Alicia Shiu @AliciaShiu.

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. Appsee: Offer a Free Trial of Your Tool Appsee is a B2B company that offers qualitative app analytics for mobile product managers and app developers, which has been experimenting with Instagram ads to interact with its B2B audience.

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IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

Consequently, we anticipate rapid growth in cognitive analytics (AI) and intelligence augmentation (IA) as the IoT, Big Data, AI, and Deep Learning revolutions converge.” All Analytics. ” Paul Sonnier – Digital Health Strategist, Keynote Speaker and Founder of the Digital Health Group. TechRepublic. CBinsights.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). But I’d also recommend pulling other traffic and engagement metrics from Google Analytics. Your page’s bounce rate and session time are important.