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Adapting To The NEW Consumer With Better Analytics

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In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones , Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. By Brooke B.

The ROI of Twitter, Explained

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Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. I have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Good social media analytics are needed for businesses to understand the social consumer. WHY are you on Facebook/Twitter/Instagram? These are typically the three common types of goals and KPIs businesses seek with social media analytics. Content analytics or analysis.

Do I need two Twitter accounts?

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Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter? By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing.

Twitter’s new mega-partnership has interesting implications

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Today Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. ” My mind is kind of blown by the potential of the Twitter-Watson marriage.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” The bad news is, all that amazing data we could see on Twitter and Facebook is going dark. By Mark Schaefer.

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Five 2015 digital marketing trends for your consideration

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Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. It’s a popular time to look into the crystal ball for the next year and make a few predictions.

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What are the most reliable content channels to connect with customers?

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Twitter subscribers. If analytics on reach are poor for text and video, the situation is even worse for podcasts. But in the last 10 years there have been three platforms I recognized immediately as powerful — Twitter, Instagram … and Blab.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing.

Three Tips for Improving Twitter Ad Campaigns

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By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Over the last 12 months, there are a few tactics that I’ve found can consistently improve the performance of Twitter ad campaigns.

Research proves there is still a place for long form content

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Facebook and Twitter readers are different. While Facebook drives more traffic, Twitter tends to bring in people who spend more time with content. For longer content, users that arrive from Facebook spend an average of 107 seconds, compared with 133 seconds when they come from Twitter.

The 5 types of company Twitter accounts: What’s right for you?

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Did you know there are five different types of Twitter business accounts? In some cases it is entirely appropriate to “broadcast” over Twitter. Web Analytics Geek. A recent trend is creating entertaining Twitter accounts based on fake characters. Web Analytics Geek.

Four ways customer connections will change by 2020

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There really were essentially no ads on Facebook, Twitter, etc. There really were essentially no ads on Facebook, Twitter, etc. - Technology is changing the way we buy, fly and try. It’s also going to be changing our customer connections. Dramatically.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing.

A Special Message for You: The Power of Personalized Marketing

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The possibilities truly are limitless, and predictive analytics could take this science even further, creating hypertargeted customer experiences and bringing marketing ROI to a whole new level. Find Kerry on Google+ and Twitter. By Kerry Gorgone, {grow} Contributing Columnist.

4 Non-Marketing Skills You Need to Become a Better Marketer

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Great marketing isn’t just about copywriting and analytics—the best marketers take a more holistic view of their role in the business. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department.

Two questions to help you find the value of marketing

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Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist.

Seven Essential Mobile Apps for Marketers

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Use “recipes” to connect apps like Twitter, Dropbox, Instagram, Gmail, and more. You can cross-post between Facebook, Twitter, Instagram, LinkedIn, Pinterest—even Google+. With Buffer, you can schedule posts and review analytics to see which drew the most engagement from your audience.

Four Strategies to survive automated writing and content bots

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If you’re creating commodity content like “The 10 Best Twitter Tips” or “Snapchat for businesses” it’s going to be game over. Artificial Intelligence Big Data and Analytics careers Content Marketing artificial intelligence automated writing evergreen

3 Ways to know your prospects as well as they know you!

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Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. By Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects?

From newbie to expert, here are the best social media tools for your business

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Analytics. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be. Google Analytics and Typeform – Google Analytics is an obvious tool. By Kiki Schirr, {grow} Contributing Columinst.

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Why Instagram is becoming the dominant social network

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and Twitter is taking too long to become a visual platform. and Twitter is taking too long to become a visual platform. I am regular on Mitch Joel’s blog and when he says a a video is “must-watch,” I listen to the man.

37 Big Data Case Studies with Big Results

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EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics. GE’s analytics team crunches it, then rejiggers machines to be more efficient. Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member.

How to set up a Social Media Command Center

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Leading organizations, such as Coca Cola and Southwest Airlines have created a physical space and hired dedicated staff (typically with a deep background in digital analytics) and now even smaller companies are looking into this capability. Customer insights and analytics.

A ton of useful information on social media marketing measurement!

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On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI.

How to keep yourself safe from social engineering attacks

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Your Twitter profile reveals your collegiate team. Kiki can be reached easily through Twitter. Big Data and Analytics Corruption on social web ethics facebook Google techologies Internet marketing Legal implications corruption on social media kiki schirr legal implications

Five ways to calm down and not be overwhelmed by social media change

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Twitter. No matter what type of business you are in, your focus must be on the quality, rich content for your business before you ever start trying to master Facebook or Twitter.

33 Inspiring B2B digital marketing case studies

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has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. MARKETO : Is a leading provider of marketing analytics software.

The one social media rule ALL businesses should follow

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What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. The first example is for Google Analytics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter.

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If you stopped publishing your social content, would anybody notice?

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And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. A shocking statement by Chartbeat, a real-time traffic analytics company. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter.

The art and science of developing an enterprise content strategy

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The implications for analytics are getting into those small data, not the big data, and teasing that out, and say, “Wait a minute. I was sitting in on a Twitter chat about our products, and it occurred to me that most of the people on the chat weren’t looking for a mention.

Four overlooked B2B marketing ideas you can use now

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Predictive analytics. Watch for a lot more focus on this opportunity over the next couple years, as it is another great way to make predictive analytics solutions actionable in your marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers.

Big data for marketing? You ain’t seen nothing yet.

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You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. Big Data and Analytics futurist big data and marketing eric wittlakeBy Eric Wittlake, {grow} Contributing Columnist.

The One Thing That’s Better Than Knowing Your Customers

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Google Analytics can show you the data for 3-6). harder to decipher, but again, a CRM or Google Analytics can help). Twitter Chats. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter.

16 Essential educational resources for the marketing professional

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The data analytics nanodegree might be the most useful to a marketer. You can find her on Twitter , or at her brand-new (please don’t judge) website. The data analytics nanodegree might be the most useful to a marketer. By Kiki Schirr, {grow} Contributing Columnist.

Marketing Resources for 2016: Old School meets New Cool

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Getting started on Medium is a matter of signing in with your Twitter account. So if you’re looking to get a client set up for the future and they don’t seem to be “getting” Google Analytics, this simpler version might be perfect.

Four online marketing metrics to obsess about

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One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. One of my blog posts was tweeted by marketing superstar Guy Kawaski, who has a Twitter following roughly the size of France.

Is social media engagement still a thing?

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Likewise, fast-rising channels like Pinterest and Instagram don’t have the engagement levels we used to see on Facebook and Twitter. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.