Digital B2B Marketing

6 Ways B2B Marketers Are Falling Short Today

Digital B2B Marketing

I’d love to hear your thoughts in the comments below or on Twitter ( @wittlake )! Strategy analytics B2B marketing data Demandbase marketing technology relevance testing

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true.

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

The latest report shows Pinterest now drives more traffic than Twitter. Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Every pin has a unique URL that is accessible in Google Analytics.

Too Much Crappy Social Media Content!

Digital B2B Marketing

Consider this stat from my site traffic and Triberr account: As I’m drafting this, my April blog posts have been shared 331 times through Triberr (per Triberr’s reporting), yet I’ve only had 25 visits from Triberr (per Google Analytics). We all know people that overshare.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Share your answers in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

GA : Google Analytics. Share your additions in the comments below with me on Twitter ( @wittlake ). <em>Image Some days B2B marketing discussions seem more like a reading of alphabet soup.

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4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Share them in the comments below or with me on Twitter ( @wittlake ).

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. Let me know in the comments below or on Twitter ( @wittlake ).

Content Will Not Be King

Digital B2B Marketing

Share your view on what will replace content as king or why content will continue to reign in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics.

Five Signs Your Content Marketing is an Illusion

Digital B2B Marketing

Comment below or share your reaction with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

44% connect with brands on Twitter for discounts ( source ). Or, as Jay Baer said much more sucintly on Twitter last week, “You can only buy love for so long&#. Share your view below or with me on Twitter.

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Can We Save Twitter From Ourselves?

Digital B2B Marketing

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. The societal norms for Twitter have yet to be established.

Three Principles for the Future of Marketing

Digital B2B Marketing

Share your perspective in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Noting the launch of Twitter lists today isn’t helpful. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Share your view below or with me on Twitter ( @wittlake ). “Why do you want my email and phone number again?

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Share your thoughts in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Beyond Lists: Use Filters to Manage Twitter

Digital B2B Marketing

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters.

Are Smartphones Making Us Stupid?

Digital B2B Marketing

Share your view in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. Over the last 24 hours, here are a few of the Switchboard statistics from the links I have shared via Twitter: 64% of clicks are from people in marketing. bizo BlueKai social media switchboard twitter

Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Share your thoughts in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

Please share your thoughts and experience in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

B2B Marketing Metrics [#B2Bchat Recap]

Digital B2B Marketing

We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Join the Discussion You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week.

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively). Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Is Free Costing You Your Social Media Reputation?

Digital B2B Marketing

editions, I receive more mentions on Twitter from Paper.li I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Advertised Price: Free. Real Price: Your Reputation and Influence. How much will you pay for a service that saves you time in social media?

Marketing’s Broken Foundation: Measurement

Digital B2B Marketing

Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. Share your perspective in the comments below or with me on Twitter ( @wittlake ).

Social Media Is Not Like Selling Used Cars

Digital B2B Marketing

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. On twitter, a common guideline is only one out of every eight tweets should be your own information.

Five Marketing Changes You Need to Make

Digital B2B Marketing

I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. If B2B marketing isn’t dead, it is changing very quickly.

3 Questions For When Mobile is the First Screen

Digital B2B Marketing

Let me know in the comments below or on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

Share your experiences in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

One Response to LinkedIn is the New B2B Media Powerhouse Pingback: 100 Million Reasons to Use LinkedIn for B2B Demand Generation « Lauren On Demand Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

Please share your experience or view below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms.

Three Questions for Measuring Social, Not Media

Digital B2B Marketing

Share in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. You Manage What You Measure.

When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

The most common platform I see is Twitter. Tweetchats are in public, allowing conversations to be discovered and followed by anyone using Twitter, however only people comfortable using Twitter are likely to join. Since it is not tied to Twitter, the potential audience isn’t limited by a platform choice. Just yesterday, SAP announced they will be hosting an enterprise mobility chat using the hashtag #SAPchat on Twitter.

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

If so, please comment below, or share your opinion with me on Twitter at @wittlake. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

For an example of this influence, see the bio I use on Twitter. I’m analytical. I started my career in analytical disciplines. When I put on a media planning and buying hat, this and my analytical side drive planning. With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. I am a digital and B2B marketer with a background in online media and analytics.

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. Earlier this week, I unfollowed approximately 300 accounts on Twitter. Share your feedback below or with me on Twitter.

Social Media Needs an Organic Movement

Digital B2B Marketing

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content.

Content Marketing and Choose Your Own Adventure Books

Digital B2B Marketing

Share your view on this approach below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.