Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. Required skills: Analytical and metrics-focused, Excel skills. Challenge 1: Analytical Skills Required.