DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Create a Google Analytics Account First, you will need to set up a Google Analytics account. To create a property: Are you continuing from the "Create a Google Analytics Account" step above? Click Next.

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. Create a Google Analytics 4 Property. Editor role to add properties to a Google Analytics account. Stats Dashboard.

Analytics 52

Analytics Google Stats Tagging 52

Marketing Insider Group

MARCH 11, 2024

Analyze and Adapt: Use analytics to track the performance of your videos. A/B testing different thumbnails can also be a great way to see what works best for your audience. Ignoring Analytics and Feedback Not reviewing your video performance data is like flying blind. Which ones are hitting the mark? Where can you improve?

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. This means that when a user views a page that contains “/thanks/” in the URL, the trigger will activate.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Marketing Insider Group

APRIL 2, 2024

To see where you stand, Google’s Mobile-Friendly Test can give you a quick insight into how well your site performs on mobile devices. Canonical URLs and Handling Duplicate Content Duplicate content can confuse search engines, making them wonder which version of a page to show in search results. Canonical URLs are the solution.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Lean on past performance and predictive analytics to perfect your ads You don’t know what you don’t know, nor does your AI tool of choice. Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Moz

MARCH 23, 2021

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? Find and capitalize on easy traffic opportunities.

Analytics 75

Analytics SEO Marketing Websites CTR 75

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. As our online ecosystem has continued to evolve, Google Analytics has largely remained the same until now. What is Google Analytics 4 (GA4)?

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

KoMarketing Associates

AUGUST 19, 2020

Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available. Easy & Free A/B Testing.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Convince & Convert

DECEMBER 1, 2014

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created. That was a real eye-opener for me.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Launch Marketing

OCTOBER 18, 2023

Test Your Website Testing should happen before the website goes live. Testing after the launch is a great tactic for double-checking in the live environment. Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Marketing Insider Group

MAY 30, 2023

Web: Monitor website traffic through tools like Google Analytics to see how visitors come across your site, which pages are most popular, and how long people interact with your content. Continuously test and experiment with different marketing tactics to see what works best for your business.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Convert

SEPTEMBER 27, 2021

A/B testing is a great way to measure the effectiveness of your chosen Shopify theme(s). One way to do this is by picking two (or more) themes with different designs (for example, theme A and theme B), then testing their effectiveness against each other! Select the Shopify Themes You Want to Test.

Banners 93

Banners Template eCommerce Analytics 93

Sprout Social

APRIL 26, 2023

How we tested adding links to content on LinkedIn Social media is part art, part science. In our testing month, two of the link-in-comments posts were among our top 10 performers across all platforms for awareness and engagement. Testing this post format has the potential to supercharge your post performance as well.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Start by ensuring the URL answers the question, solves the problem, or leads to the action that inspired your prospect to click instead of a generic home page. Test different strategies and refine them for more effective ads.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The easiest way to track your website traffic, conversions, and revenue is with an analytics plugin like MonsterInsights. Why You Should Track Marketing Campaigns.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Google analytics measures website activity, with the goal to track visitor behavior. Goals are typically separated into 3 buckets: Page URLs: . Event Goals.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM strings are tags or add-ons you put at the end of URLs you want to track. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

BenchmarkONE

AUGUST 20, 2019

Google Analytics is a powerful tool. While Google Analytics already offers access to important metrics like pageviews and traffic sources, to really get the most out of the platform you’re going to want to measure additional information that’s unique to your marketing goals. And that’s where Google Analytics goals come in.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 55

Heinz Marketing

SEPTEMBER 17, 2023

If you have been in this role for many years like I have, you may remember a time (what feels like 100 years ago) when to test the emails you sent, you had to literally send them to yourself and your many different email addresses. Key features Key features of Email on Acid include: Email Testing Across Multiple Environments.

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on. link] (cost is $151.77

SEO 80

SEO Keywords Intent Analytics 80

Biznology

MARCH 6, 2017

Tap into your web analytics. Analytics are beautiful aren’t they? Take a look at your target URLs. Do some A/B testing to see if alternative content reduces your bounce rates and drives more engagement. Odds are, you’re not the only game in town.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

SmarkLabs

JANUARY 6, 2023

UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. To create a UTM code, you’ll need to add a query string to the end of a URL. One way to do this is by using UTM codes. How UTM Codes Work.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Convert

JANUARY 17, 2024

Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you. For example, for testing purposes, I asked ChatGPT to compare Convert and VWO and pick one solution for me.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Valasys

JULY 31, 2023

Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance. Insights from data analytics enable data-driven content optimization and decision-making. Comprehensive analytics help you refine your content approach and optimize future content creation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Biznology

JUNE 1, 2017

See if you can take a test drive. Install, test, and cut over. You test them. You use A/B or multivariate testing. You can run them from test servers. Because what you really want to test is whether your searchers are finding what they are looking for. You can even test several at once. Why do this?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

RebelMouse

OCTOBER 19, 2023

Editors can update the URL, meta description, and so on to optimize around those keywords. Search trends, site health, analytics, and everything else is right there, and it’s easy to filter into different queries, devices, types of content, and dates. They recommended Google Trends as another keyword-generating tool.

Google 96

Google Keywords FAQ Custom Publishing 96