Sales Lead Insights

Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Join me and your business software marketing peers at this conference just for software marketing leaders. Empowering Software Marketing Leaders. That’s the goal of this first-ever business software marketing conference. Each presentation will be tailored specifically for the business software industry , and will deliver highly practical ideas designed for immediate results. Winning Positioning Strategies For Software Category Leadership.

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

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The B2B Checklist for Evaluating Marketing Software

Webbiquity

Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. B2B Marketing Software Evaluation Checklist.

The 12 Best Special-Purpose Business Software Tools

Webbiquity

Shipping Software. 23: The 29 Best Web Analytics Tools. #24: 46: The 12 Best Special-Purpose Business Software Tools. Most of the posts so far in this series on the best online business tools have addressed marketing functions.

Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]

Crimson Marketing

So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data.

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

Are Millennial Marketers More Analytical?

Customer Experience Matrix

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. digital media marketing analytics marketing performance measurement marketing ROI millennials

Demand Generation Benchmarks & Trends: Software Marketer Edition

Hubspot

Below, we dove into several demand gen benchmarks from one industry in particular: software. 1) In terms of monthly visitors, leads, and sales opportunities generated, software companies aren't radically different from other industries.

Marketing Analytics – Measuring What Matters in B2B

Great B2B Marketing

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. Create a dashboard to showcase your marketing analytics. B2B Marketing Analytics Marketing Metrics

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). gShift is the first software built from the ground up with that approach in mind.

Flooded with Data but Lacking Insight? Consider Usage Analytics

Aberdeen CMO Essentials

As CMOs take ownership of the crucial customer-facing software that powers digital transformation, marketing technology budgets have soared. Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Supercharge Web Analytics.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented.

Which Marketing Software Applications Matter to B2B Marketers?

Marketing Action

Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. Do big data marketing analytics really work? . Simply put, big data marketing analytics yield powerful and profitable results.

How I Fell in Love With Content Marketing Software

Contently

But really, I overcame my biggest flaw by falling in love with a piece of software. I had a beautiful analytics dashboard that told me what content performed best. A few years ago, I could barely see the connection between software and content.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. Consider an example from the world of online survey software.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. Consider an example from the world of online survey software.

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Analytics Daily

We need a chief marketing analytics officer

Chris Koch

We need to connect the analytical dots. We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us. I’d rather see a chief marketing analytics officer than a chief technologist. Or if this person is going to be a technologist, he or she must have a serious grounding in analytics.

Hacking Marketing: Rethinking Marketing Management in a Software World

chiefmartech

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? After all, marketers and software developers have historically been on opposite ends of the career spectrum. Software has eaten the world — and marketing too.

Conversation Analytics: Calls vs. Good Calls

ActiveDEMAND

Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking platform than just tracking calls. ‘The Voice of the Customer’ is No Longer a Metaphor Conversation analytics enables companies to literally hear and measure their business phone calls.

Talena Debuts Predictive Analytics Software For Big Data Management

Opentopic

Big data management vendor Talena is wrapping up its development work on new predictive analytics software that incorporates machine-learning algorithms and data visualization. Opentopic blog >> opentopic.com In this era of exabyte-scale data stores, IT executives find themselves increasingly challenged to manage those burgeoning volumes of data — let alone find the best ways to derive value from that data.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

How Location Analytics is Helping Retailers Reinvent Themselves

Content Standard

She may not have made a purchase, but the retailer has collected data that can be linked to that specific user—possibly through the brand’s retail app that shares location analytics data from her phone. Every day, retailers watch customers leave their stores without making a purchase.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its foundation — flawed. Were you instead looking for medium-specific optimization through behavioral, cookie-based analytics and testing? Digital analytics may then be what you need.

Case 56

10 Analytics Red Flags All Marketers Should Look Out For

Hubspot

While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. 4) Website Content & Blog Posts That Generate Leads: This is a great analytics report, and one that comes for free with HubSpot. Analytics

4 Ideas to Ensure Success With Sales Analytics

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Donny is responsible for the firm’s capabilities, software vision, and services.

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts.

Talena Debuts Predictive Analytics Software For Big Data Management

Opentopic

Big data management vendor Talena is wrapping up its development work on new predictive analytics software that incorporates machine-learning algorithms and data visualization. Opentopic blog >> crn.com In this era of exabyte-scale data stores, IT executives find themselves increasingly challenged to manage those burgeoning volumes of data — let alone find the best ways to derive value from that data.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Lead Generation lead generation leads marketing analytics marketing automation universal lead definition

Why You Should Rethink the Purpose of Your Marketing Analytics

Content Standard

There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Have We Hit Our Software Common Denominator?

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When AI and Analytics Drive Business Disruption vs. Hype

Infer

To help cut through the noise, I’ve outlined below four key roles that analytics plays in the sales and marketing landscape. Descriptive analytics tells us what happened in the past. Predictive analytics tells us what is likely to happen next.

Why B2B Businesses Are Rapidly Waking Up to Predictive Analytics

Leadspace

By now most B2B marketers understand the importance of marketing analytics. No lead generation strategy would be complete without some kind of analytics tool behind it. A survey by Regalix earlier this year revealed that 82% of B2B companies use marketing analytics tools.

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Modern B2B Marketing

One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled.

Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Modern B2B Marketing

Here are seven critical things that marketing automation software can do for your marketing: 1. Create Relationships with Buyers Through Engagement Marketing. Marketing automation software allows businesses to test various options for email messages, landing pages, online forms, and more.

Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]

Crimson Marketing

This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Earned media is playing a bigger than ever role in drawing potential buyers into sales funnels. Marketing Technology Podcasts

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics.