KoMarketing Associates

FEBRUARY 19, 2019

After all, for anyone in the SEO space, you know things can change quickly and if you aren’t paying attention, you could go days or weeks without realizing an issue has occurred. To help you stay on top of your programs and create a positive routine, I’ve put together five essential SEO tasks to do each day. Analyze Your Analytics.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

MARCH 12, 2019

PPC and SEO both have their strengths and weaknesses, and you can use them independently. Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. The Pros and Cons of PPC and SEO. Need results fast?

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). This is the most basic aspect of local SEO that is still ignored (alarmingly!) Claim Review Pages. Local Pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. Let’s look at what it takes to develop a B2B mobile SEO strategy. Justina, your blog is about B2B mobile SEO.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. However, these are only two of the many metrics demonstrating performance of B2B SEO initiatives.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 27, 2017

We see job openings for SEO managers, analysts, writers, coordinators, and more and often wonder what the differences are between each role. As SEO continues to grow and evolve, the duties for SEO experts continue to become more specific and niche for each area. How does SEO break down into separate roles or projects?

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. Here are some additional resources on analyzing your content funnel: How to Uncover Actionable SEO Opportunities with a B2B Content Audit. Think Beyond SEO.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. There is very little low hanging fruit in the SEO landscape. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

AUGUST 28, 2018

B2B marketers have sets of keywords they want to target in a SEO program. But once this list of keyword research is developed, an important facet of SEO is to prioritize this list based on where these keywords resonate in the buyer journey. Next Steps in SEO and B2B Buyer Journey Mapping.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

FEBRUARY 2, 2017

B2B marketers have become more adept at leveraging SEO to drive leads and sales as the channel has moved from an emerging trend to digital marketing staple over the years,” concluded the authors of the report. How B2B Marketers Use Analytics for ROI Measurement. Approximately 25 percent said they have a multi-channel attribution model.

Allocation 120

Allocation B2B Marketing Email Marketing Multi-Channel 120

KoMarketing Associates

AUGUST 2, 2016

Similar to general, SEO competitive analysis , we were looking to determine how active and (visibly) successful competitors are with their content marketing programs. While you could argue that inbound links are also a sign of brand engagement, we recommend the review of competitive link profiles based on their significance for SEO.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

NOVEMBER 22, 2016

You will also be thinking about your team goals and how you can ensure your SEO team evolves, grows, and continues to improve. The training is simple: Create a list of SEO-related questions (enough to ensure one for every team member). Google Analytics Training. Last but not least, one of my favorite topics…Google Analytics.

Training 120

Training SEO Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

APRIL 19, 2018

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. Identify SEO & Content Opportunities.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

MAY 11, 2012

. “ SEO is filled with the notion that there are shortcuts. When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Why You Can’t Start With SEO Shortcuts.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

JULY 17, 2014

With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. And…just like SEO is influencing other departments, other departments should be influencing SEO.

SEO 120

SEO PR Work Management Marketing Management 120

KoMarketing Associates

JULY 20, 2012

” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. Plugins: Yoast SEO. Plugins: Google Analytics Plugin (An easy way to get extra info). Smush.it (image compression for a faster site).

SEO 120

SEO Social Media Analytics Optimization 120

KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. So how did they do it?

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

DECEMBER 12, 2013

I know, I know, the prospect of moving over hundreds of pages of content, while maintaining SEO value, can seem daunting (and not so fun). So, to help facilitate a smooth and stress-free transition, we’ve put together the following SEO checklist to help web owners better prepare for a new website launch: Pre Site Transition.

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

KoMarketing Associates

MARCH 21, 2013

B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

DECEMBER 2, 2013

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

JUNE 11, 2012

Writing for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Google Analytics.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. I always find it interesting that “SEO” gets put in an isolated category. Email Marketing. Website Development. Image and video optimization.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JUNE 19, 2014

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We also the need these departments sharing their data with the social media team, including the SEO team. Social can be a huge advantage for search marketers. for search purposes?*.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

DECEMBER 27, 2017

20+ Benchmarks for Measuring B2B SEO Performance. 30 SEO Best Practices for B2B Organizations in 2017. 4 Actionable Insights from Google Search Console Search Analytics Reports. This past year we decided to change that and released two new case studies on SEO-centric content marketing.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. B2B Content Marketing & SEO. Content marketing fits well with SEO because marketers invested in a content strategy understand the long term benefits it may bring.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JUNE 2, 2016

Email, the website, and SEO. Discovery Attribution: Better attribution between social media and top performing acquisition channel results (like SEO and content marketing). Consider how networking lists help provide focus and improve the effectiveness of SEO outreach and content distribution as well.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

SEPTEMBER 4, 2018

With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. Articles & Bylines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

JUNE 26, 2018

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? In this post, I will outline a series of tactics B2B SEO professionals should consider, in order to dominate brand-based keyword search engine results. SEO Tagging Basics.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

SEPTEMBER 11, 2015

Website Analytics. If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. SEO Audit Tools.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis is a crucial component of every SEO program. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Site architecture (SEO properties and best practices like tagging, URL’s, etc).

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. While content management systems like WordPress are typically quality platforms for SEO, there’s always room for improvement. Google Analytics. Check it out !

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 22, 2016

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. I hope this list will facilitate your SEO and PPC programs in China and help you net the best fish! Baidu Analytics for Organic Keywords Data.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

JUNE 29, 2016

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

DECEMBER 21, 2017

I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. 40 Technical SEO Mistakes — SEMrush Study. From Matt Diehl : How We Hijacked Google’s SEO Guide Search Rankings. Do Links Still Matter for SEO in 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120