B2B Marketing Traction

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Social Media & SEO: Are You There Yet?

B2B Marketing Traction

When will you see results from social media and SEO? Up to six months for SEO results – in other words, you start to come up on search results for your keywords. Keep analyzing traffic and keywords with Google Analytics. How long did it take you to get SEO and social media results? It takes time.

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The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Your visitor leaves the site – called a “bounce” in the website analytics world. Why is that? You won’t get a date.

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

(I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Understanding of technology.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Technology. Today as a CMO, marketing consultant or agency, you need to understand and use technology.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update).