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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

ROI 57

B2B Marketing ROI

delicious b2bmarketing

Twitter, unfortunately is likely to follow if unchecked. Then select “Show Original&# to see the message’s headers. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Not all web analytics code is created equal.