Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Account Based Marketing 65

Account Based Marketing Studies Analytics Video Marketing 65

Vidyard

FEBRUARY 13, 2020

B2B inbound customer acquisition agency New Breed leads by example and strives to be on the cutting edge of marketing innovation and analytics that help engage prospects and customers at every stage of the customer lifecycle. New Breed: Shortened the sales cycle without decreasing average deal value. press@vidyard.com.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

JULY 17, 2015

Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. So what analytics should you look for from your video marketing technology? This kind of data can help you optimize your content like you’d never be able to do otherwise.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

MARCH 22, 2016

New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . Although it is important to provide a variety of content throughout the sales cycle, video is emerging as the most powerful medium to drive increased engagement and conversion rates.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Account Based Marketing 50

Account Based Marketing Studies Analytics Video Marketing 50

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

FEBRUARY 16, 2016

Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

“Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative. Media Contact: Brad Hem.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 13, 2020

New Breed: Shortened the sales cycle without decreasing average deal value B2B inbound customer acquisition agency New Breed leads by example and strives to be on the cutting edge of marketing innovation and analytics that help engage prospects and customers at every stage of the customer lifecycle.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

MARCH 25, 2014

She knows that her videos need to be tied to real marketing actions in order to be successful, so she always includes a compelling call to action and uses video optimizations for lead generation. The post A Tale of Two Marketers: Why Video Optimization Matters appeared first on Vidyard. Why do these two marketers matter?

Video Marketing 50

Video Marketing Optimization Work Management Lead Ranking 50

Vidyard

DECEMBER 3, 2014

In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Vidyard

MARCH 5, 2021

O is for Optimize. When looking at the “optimize” category, think about what you want the platform to do for you and how you want to optimize the customer experience through your content. Consider how the online video platform in question will let you optimize and map the different features in the customer journey or funnel.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

DECEMBER 3, 2014

In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Automation Services 51

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 51

Vidyard

DECEMBER 10, 2020

Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes. Runners-Up: The Knot Worldwide, Tech Data.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

MARCH 6, 2015

Here’s how to convert using video and landing page optimization: 1. Put these top ten tips into action when considering landing page optimization, and you’ll experience the impact video can have on your conversion numbers. Place your video above the fold On your landing page, the video should be driving conversions.

Landing Pages 51

Landing Pages Video Marketing Optimization Buzz 51

Vidyard

MAY 3, 2022

New Features to Power Virtual Selling As part of the new product release, Vidyard has introduced new features to its video messaging tools for sales, integrations with leading sales software platforms, and new back-end analytics to provide visibility into how sales reps are performing with video.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Vidyard

JUNE 8, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Sales enablement also looks at how these sales reps use the sales team’s tools to achieve optimal productivity. Trends in Video Engagement and Retention 3.1 Video Benchmarks for Engagement Rates 3.1.1 What is a Sales Organization?

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Vidyard

JANUARY 18, 2021

Work smarter and not harder by taking advantage of video analytics and understanding video best practices before getting started. For example, the winner of the Visual Seller category Thomas Buchanan at Modus relies heavily on video analytics to make the most of his efforts.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

DECEMBER 10, 2020

Explore the 2020 winners by category below: Video Marketing Awards Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Vidyard

MARCH 5, 2021

Consider how the online video platform in question will let you optimize and map the different features in the customer journey or funnel. Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

DECEMBER 13, 2017

Put the power in your customer’s’ hands by establishing a central, SEO-optimized knowledge base of interactive digital how-to videos to replace tedious and cumbersome manuals, PDFs, and printed guides. Perhaps most significantly, video analytics give you deep insight into what is and isn’t working for your support strategy.

Video Marketing 93

Video Marketing Customer Satisfaction Knowledge Base Analytics 93

Vidyard

OCTOBER 10, 2017

The team didn’t measure deeper analytics. Despite the fact that videos are linear and can track user behavior in a uniquely insightful way , not all companies are using a video analytics platform. Then, A/B test and optimize for click-success. Of those who do, not all are actually basing decisions on the data.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

SEPTEMBER 22, 2021

For sales teams planning to implement custom-recorded video or those on the fence, the report provides recommendations on how to get started or optimize video for virtual or hybrid selling: Experiment with custom-recorded video, starting on a small scale.

Response Rate 79

Response Rate Video Marketing Click Rate Press 79

Vidyard

SEPTEMBER 27, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. They’re always analyzing their knowledge, processes, and tools to determine how they can be further optimized. Trends in Video Engagement and Retention 3.1 Video Benchmarks for Engagement Rates 3.1.1 What Is Sales Enablement?

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

JUNE 30, 2017

Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. So, what’s the secret to achieving optimal results in demand generation? Marketers consistently look for new ways to Engage buyers.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

Vidyard

MAY 5, 2017

In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. From there, you should decide which types of stories you’ll need to tell under each of these functions. Determine how you’ll measure performance.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Vidyard

AUGUST 24, 2017

We’ve compiled our Video Marketing Handbook as your one-stop-shop for everything from video production to optimizing and tracking your video’s performance. From thinking of what story you’re aiming to tell to strategy and optimization of your video content, producing killer video content and video analytics.

Video Marketing 54

Video Marketing Planning Marketing Automation Services Advertising Agencies 54

Vidyard

AUGUST 30, 2017

Optimize videos to increase team efficiency. Video analytics allow you to continually optimize your entire team’s performance. There’s no waiting for the customer to return from inactivity during chat support or having to repeat themselves over the phone. Agents can move on to other tickets in the interim.

Paid Search Agency 93

Paid Search Agency Video Marketing Customer Satisfaction FAQ 93

Vidyard

FEBRUARY 12, 2020

Even if employees are able to locate internal communications videos, without effective analytics, you have no way of measuring the impact. Vidyard’s analytics and intuitive dashboards reveal who’s viewing your videos, when, and for how long. Your onboarding, training, or announcement videos are far too important to be left to chance.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. But what does that tell you about the importance of search engine optimization for video (a.k.a. How to Optimize Video for Search. Video Analytics and Video Marketing ROI. Video Marketing Strategy 3. Video Marketing Storytelling 4. Styles and Types of Videos 5. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

NOVEMBER 22, 2017

Data which, if you’re using a video support platform , you should have access to a treasure trove of through your analytics. Log in and let’s take a stroll through how your customers use your videos so you can optimize them for impact. Are they optimized for SEO ? Track how customers find your video.

Paid Search Agency 72

Paid Search Agency Video Marketing Customer Satisfaction Touchpoints 72

Vidyard

DECEMBER 23, 2020

Vidyard offers the ability to go beyond just view counts with video analytics that help you track video engagement, learn more about your audience, and turn views into results. But only Vidyard integrates with sales and marketing systems , offers ROI analytics , and makes it easy for sales teams to send one-to-one video. A whopping 1.8

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

SEPTEMBER 27, 2018

Improving strategy effectiveness (42% and improving lead data analytics (41%) are also top-of-mind. How to crush this step One of the best ways to improve the quality of your leads is to optimize your lead scoring. What do you wish you knew before you started optimizing your demand gen strategy? Sound off in the comments below.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84