The Effective Marketer

DECEMBER 14, 2011

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Search Engine Optimization. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Email Marketing. Paid Search.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

The Effective Marketer

APRIL 4, 2013

Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you haven’t done already, check out the review of the first 5 presentations.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

APRIL 10, 2012

Leveraging Email Analytics. You can also leverage your email marketing analytics to further enhance your campaign. There isn’t a single email marketing software vendor out there that won’t have at least the simplest of analytics. HTML vs. Text. Click to Enlarge.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

MAY 1, 2012

Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. Optimizing content in this way can help rank better as more of your content is shared and read by web users. should be in your mind when writing content so as to hook the reader in.

Promotion 100

Promotion Marketing Websites Tips Curation 100