Lattice

NOVEMBER 18, 2015

At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. You can pull the trigger sooner on your ideas. Grow Existing Customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

NOVEMBER 24, 2015

The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. As soon as we heard about the event, we knew that it was right up our alley. We commonly refer to this as ‘shiny object syndrome.’

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

MARCH 15, 2016

For tasks like targeting accounts, micro-segmenting audiences, and matching optimal actions, they are starting to take over the work-loads of marketers and insides-sales professionals. In the world of marketing & sales, the equivalent of the new-AI are the predictive marketing and sales applications.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

APRIL 7, 2016

Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. *Image via CastABiggerNet. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well. Unfortunately, building a single model is not the best way to get started.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100