KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

JULY 12, 2016

In the “Essential Framework for Optimizing Marketing Performance” report published by Allocadia, research shows that the most optimized marketing teams come from organizations that have best-in-class talent, data, and technology. HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS?

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Optimization 120

KoMarketing Associates

DECEMBER 6, 2022

Other marketing-focused problem areas cited by respondents included the development of predictive analytics (90%), optimizing and owning the customer experience (86%), and aligning their brand with customer expectations (86%). “In At the top of the list, the majority of respondents (99%) cited ROI.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Organic Performance to Optimized Pages. Organic Performance to Optimized Pages. What are Custom Reports?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

SEPTEMBER 28, 2021

Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities. This was followed by digital media and search (69%), data analytics (65.7%) and direct digital marketing (63.6%). Optimizing Marketing Automation for Success.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

JULY 14, 2021

Their top martech priorities include marketing analytics and performance attribution (50%), content marketing (41%), and audience/marketing data and data enhancement (37%). As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

MARCH 3, 2015

Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices. A B2B PPC Optimization Checklist.

PPC 120

PPC Optimization B2B Marketing Advertising Agencies 120

KoMarketing Associates

JULY 1, 2021

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

DECEMBER 14, 2022

Other stressors cited by survey respondents included the development of predictive analytics (90%), optimizing and owning the customer experience (86%), and aligning the brand with customer expectations (86%). “In

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. Finding Access to Key Marketing Data and Analytics.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

MAY 25, 2022

In general, only 38% admitted that they have fully optimized customer digital experiences, and just 34% said their digital experiences are personalized. Approximately 66% are having difficulty shifting their analytics posture from reactive to proactive/predictive.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

MARCH 8, 2022

Marketing automation is only as effective as the resources dedicated to utilizing and optimizing it to the fullest potential, and this isn’t easy work,” stated the researchers behind the report. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

APRIL 9, 2019

So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Landing Page and Website Optimization Tools. Google Analytics.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

FEBRUARY 7, 2023

Pecan released its “State of Predictive Analytics in Marketing” report, and statistics suggested that most marketers (46%) wish that they could leverage AI to predict customer retention and churn. The data and analytics associated with AI have been pain points for marketers.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

JULY 23, 2020

Although B2B marketers are excelling in terms of providing an optimal customer experience, new research shows that there is still room for improvement in regards to the content they are delivering and personalization efforts. However, just 46% of mainstream B2B marketers said the same, highlighting room for improvement.

Marketing Report 156

Marketing Report B2B Marketing Personalization B2B 156

KoMarketing Associates

JUNE 16, 2020

About 45% would like to increase conversion rates, while 42% want to optimize the customer journey. Organizations see traditional issues like wasted resources and an inability to rely on analytics. About 32% stated that they do not have a strategy, but there is one planned for development in the near future.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

MAY 25, 2022

Dynamic search ads : Dynamic ads automatically populate by pulling data from your website, so make sure you have a well-optimized site so Google can find what it needs. Optimize Ad and Landing Page Copy . Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. . Image source.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MARCH 29, 2018

Some of these key features include keyword performance and position tracking, keyword analytics for organic research, backlink analysis, domain vs. domain comparisons, site auditing of on-page content and technical elements, and more. Google Analytics. Track competitors’ rankings against your keyword list.

SEO 174

SEO Tools B2B Adwords 174

KoMarketing Associates

OCTOBER 23, 2018

Want to optimize your optimization efforts? That’s according to a survey of conversion rate optimization pros from Econsultancy: And according to another survey of optimization pros from ConversionXL : But as good as it is, A/B testing can get stale after awhile. This is especially true if you’re a solo optimizer.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

APRIL 20, 2017

This can found by digging into your analytics a little bit and comparing your year over year data. Prioritize and Optimize. Much like regular SEO, optimizing your mobile site to align with best practices is an extremely important part of the mobile SEO strategy. Set Up Mobile Analytics and SERP Performance Tracking.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

MARCH 12, 2019

B) Search engine optimization. Normally, though, it takes about a week to launch a campaign and then at least another two or three weeks to optimize it. It lets you optimize your landing pages , optimize the title and meta description tags on your website’s pages, know which content to create, and more.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

AUGUST 13, 2020

In addition, this may become the key to more accurate data and analytics. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules. Fifteen percent turn to an offline clean service one to two times per year.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. Search Engine Optimization Fundamentals. Now pulled through Google Search Console’s search analytics reports.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

APRIL 3, 2017

Nearly a third (32 percent) also said that they intend to use at least three different third-party sources for analytics in 2017. This data suggests that B2B marketers still trust their own information over the analytics gathered from third-party resources. Data May Hold Back B2B Marketing Automation.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

KoMarketing Associates

JULY 20, 2022

This allows for greater optimization of marketing efforts.”. “Integrating data allows marketers to evaluate touchpoints across the entire customer lifecycle and determine the overall contribution of each interaction,” wrote the researchers behind the report.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

KoMarketing Associates

AUGUST 6, 2018

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. To overcome these barriers and optimize marketing automation, most marketers (53 percent) are having the most success with customer experience mapping.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization. Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

JULY 11, 2018

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. To overcome these barriers and optimize marketing automation, more than half (53 percent) are employing customer experience mapping. To achieve their personalization goals, most marketers (72.72

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

JUNE 26, 2018

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? Beside accurate information on the website, Knowledge Graph results can be further optimized through Google My Business. Make sure that it is accurate information being presented.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

FEBRUARY 19, 2019

Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. Let’s jump in! Now we know. Are any of my pages throwing errors?

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

SEPTEMBER 22, 2021

Optimizing Marketing Automation. From the KoMarketing & Ascend2 Report: The majority of marketers (37%) report using between three and five different tools to measure their content marketing performance, with 53% putting analytics tools as the most important types of tools needed to measure performance. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JUNE 30, 2021

For example, you may want to optimize how quickly leads get qualified. It’s a bad call to optimize a metric in the “lead generation” phase of the customer journey if it means that optimization is going to destroy the performance of even the next phase of the journey – customer acquisition.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

MARCH 20, 2019

Sixty-five percent of markers who have incentives to use marketing automation said they can easily drill down to see the underlying data and analytic components that are aggregated into their KPIs. Just eight percent of respondents said that they use all email marketing automation features and optimize them to get the best results.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

KoMarketing Associates

OCTOBER 21, 2019

In regards to data, previous research suggests that marketers are still failing to tap into the potential of first-party analytics. However, this optimism isn’t universal, with many marketers assuming that first-party data will take longer to crack or will yield less-impressive dividends.”. Tapping into Marketing Data.

Marketing Report 122

Marketing Report Research Planning Statistics 122

KoMarketing Associates

DECEMBER 28, 2022

Respondents claimed that they waste an average of 38% of their budget due to poor optimization based on customer data. About 57% do not feel properly equipped to get the most out of their data for marketing. Marketers Face Obstacles When Looking to Leverage Data.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

NOVEMBER 2, 2022

However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. More marketers are leveraging customer data platforms (CDP) to provide a personalized experience.

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245