Customer Experience Matrix

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Coherent Path Auto-Optimizes Promotions for Long Term Value

Customer Experience Matrix

This clearly requires optimizing against a metric like lifetime value. The system relies on marketers to tell it what themes are associated with each product and message (that is, the system has no semantic analytics to do that automatically). But that's really hard to predict. Coherent Path offers what may be a solution.

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SAS Unveils High Performance Analytics Technology

Customer Experience Matrix

The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. The product itself isn’t new, but high-performance analytics will let it do new things.

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LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

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Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

At an operational level, the individual-level systems use automated analytics to rank all possible content choices for each individual using that individual’s data. Segment-based systems either use rules to select content for each segment or use automated analytics to rank content choices for the segment as a whole.

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Beware Distributed Analytics (You Read It Here First)

Customer Experience Matrix

What might be called the “standard model” of business intelligence systems boils down to this: many operational sources feed data into a central repository which in turn supports analytical, reporting and operational systems. Examples abound: - channel-specific analytical systems for Web sites and call centers (see last Thursday's post ).

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems.

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Proving the Value of Site Optimization

Customer Experience Matrix

Optimization simply takes a lower priority. I’m tempted to add that optimization implies a relatively stable platform, whereas things are constantly changing on most sites. But plenty of areas, such as landing pages and check out processes, are usually stable enough that optimization is possible.)