Biznology

OCTOBER 12, 2017

If they’re already stretched for time, getting them on an editorial calendar and coordinating their efforts to optimize their collections of content for the audience is tough. So we built a system to surface their content to the masses, strung the content together into typical user journeys, and optimized it for search engines.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

MARCH 2, 2021

Now that more and more consumers are using AI-assisted tools like smart home hubs and smartphone assistants to search for products and services, it’s important to optimize your content and keywords for voice search. Intuitive mobile design will be paramount to success, so make sure to optimize every step for mobile browsing and sales.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” While they launched their new website , they didn’t spend any time optimizing for search. Like this post?

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. These include: Why you need analytics for your site search. A/B testing for site search.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

DECEMBER 4, 2018

We were recently looking at one of our client’s Google Analytics dashboards. What is frustrating is that many companies spend a tremendous amount of money (it’s an $80B industry) on search engine optimization and search engine marketing. Effective site search retains visitors increasing SEO & SEM Yields. We also found that 24.5%

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

MAY 16, 2016

As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. In most big data analytics softwares and SEO tools like Moz , there should be an option for checking the competition on a specific keyword. Check the Backend via Analytics.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

AUGUST 29, 2017

My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). be my own personal Frankenstein’s monster. I have been passively keeping my sports blog going since early August, 2015.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Search Marketing 172

Biznology

JUNE 6, 2012

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. But sometimes it’s not that easy to retire pages. We simply can’t ask these business units to retire fresh content related to business-critical offerings.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

APRIL 21, 2021

The implementation of AI on top of that might then allow them to offer fully automated rides with optimized routes. Meanwhile, in the healthcare industry, big data and analytics are poised to protect the public from the far-reaching detriments that environmental problems pose to wellness. Embracing Sustainability as a Business.

Efficiency 104

Efficiency Resources Paper Analytics 104

Biznology

JANUARY 19, 2021

The future involves shared data and analytics, e-commerce, value selling, emotionally intelligent customer service, along with the discounts, rebates, and incentives designed to encourage them. Distribution strategy must be built on business strategy and a deep understanding of the needs of fast-changing markets. Or, what should be the role?

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Biznology

AUGUST 2, 2018

Conversion rate optimization is supposed to improving a key performance indicator, but I am noticing manipulation lately, as conversions are being watered down to newsletter sign-ups and white paper downloads, all of which might be perfectly legitimate, but certainly are not as valuable as a request to be contacted by a salesperson, for example.

Conversion Rate 120

Conversion Rate Newsletter Paper Conversion 120

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” You could argue that the company could optimize their copy, tweak their photos, and try different techniques—true. Look at your analytics.

Social Media 150

Social Media Activities Organization Media 150

Biznology

APRIL 20, 2017

If you’re not optimizing your website for conversions , you need to at least collect contact information from your current customers. One of the best ways to get this data is Google Analytics. Google Analytics tells you when people ditch the contents of their shopping carts and what they search for when they arrive.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

NOVEMBER 17, 2017

You may think you write great headlines and that you send your emails at the optimal times, but if you’re not testing, you don’t really know. Use your analytics. Here are four more ways to improve your results even further. Most email services providers (ESPs) have tools that make A/B testing easy to do, and the results easy to digest.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

OCTOBER 6, 2017

But for those of you who don’t want to spend every spare minute poring over Google Analytics dashboards or optimizing your Twitter ads for better engagement, just get someone to do it for you. I’m a workaholic by nature, so I enjoy being immersed in my work. I literally have to schedule spontaneity to get in “chill time.”

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

JANUARY 11, 2021

Too many sites can’t seem to find the right balance between a great user experience and maximizing their conversion rate optimization. So not only are you annoying your site visitor, you’re potentially introducing inaccuracies into your analytics data. That experience comes to mind often when I’m surfing the web.

Marketing Websites 104

Marketing Websites Terms and Conditions Pricing Price 104

Biznology

SEPTEMBER 16, 2019

Here are the must-have features for an e-commerce CRM: Market analytics; Marketing campaigns creation; Activity tracking; Well-organized support; Customer lifecycle analytics; Messaging channel. It’s just a tool to optimize sales processes and improve relationships with customers. Brainstorm.

eCommerce 112

eCommerce CRM Work Management Marketing Management 112

Biznology

JULY 3, 2015

This has created a focus on the predictive power of data and predictive analytics. Predictive analytics do not actually provide exact views of what will happen, but they do provide probabilities. One company that has been very successful using predictive analytics to run their core business is UPS. Like this post?

Cross-Selling 80

Cross-Selling Buzz Analytics Buyer's Journey 80

Biznology

NOVEMBER 16, 2020

Modern call centers include call recordings, call transcripts, and AI-driven call analytics features, such as sentiment analysis. Optimize your checkout form to learn more about your customers, but make sure you do not overwhelm them. Your email support and live chat, for example, are a treasure trove of customer information.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

NOVEMBER 7, 2016

Adding annotations, promoting your other content, and posting hyperlinks to other videos will support your overall branding and aid your inbound linking strategy, a signal when it comes to search engine optimization (SEO). And if you’re feeling generous, you might consider linking to videos from other creators. Like this post?

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

AUGUST 15, 2017

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page. Also, bonus points: Google Analytics.

CMS Development 210

CMS Development Google Blogspot SEO 210

Biznology

MARCH 31, 2015

If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Page Speed and Optimizing for Mobile. I saved the best for last.

Google 80

Google Tools Tips RSS 80

Biznology

JULY 13, 2016

You optimize your word list by process of elimination: the words that don’t perform get eliminated or excluded from the campaign and you reinvest that money into the words that are left. It just takes longer, and requires more integration with data from your web analytics system. Conversion effectiveness (downloads minus abandonment).

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Biznology

MAY 2, 2018

I don’t have enough analytics. The fastest way to get support for improving the analytics system is to start making decisions based on the inaccurate numbers–they will be very interested in improving the accuracy. This one is understandable, too.

Paid Search Agency 198

Paid Search Agency Amazon Analytics SEO 198

Biznology

MAY 13, 2020

Matter can be analyzed and studied, research can be performed, we can measure, gather data, analytics, and metrics. Science deals with the knowledge of tangible and concrete forms of matter in the physical world, from the structure of atoms to computers and beyond.

Thought Leadership 104

Thought Leadership Case Studies Lead Scoring Lead Ranking 104

Biznology

JUNE 9, 2021

Because AI relies on the communication of real-time data, it can provide analytics regarding that data at a moment’s notice. As a result, you’ll reap the rewards of a highly optimized and transparent system. This is possible through predictive modeling, a function of enterprise AI that is transforming industries.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Biznology

MARCH 24, 2015

Too few webmasters move beyond Google Analytics , which is a pity. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator' Google Webmaster Tools is all you really need to become a Google-whisperer.

Google 80

Google Tools Tips Domain 80

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. It is rich with insights. But what about the rest of us?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

JUNE 23, 2015

While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

MARCH 30, 2017

In short, analytics can’t capture everything; emotion leading to a predictable outcome can. That’s why my digital colleague has a hard time wrapping his head around an analytics framework to measure its impact. Sometimes branded storytelling takes an emotional marketing narrative of the hero and turns it inward.

Lead Ranking 80

Lead Ranking Buy Advertising Agencies Brand Identity 80

Biznology

SEPTEMBER 9, 2019

It allows you to send emails and optimize them as you compose them in real-time. Not to mention, other useful features like integrated calendars, smart scheduling, and inbox analytics give you insight into what areas of your pipeline need improvement when it comes to landing conversions. Email with functionality.

Automation 130

Automation Tools SMS Open Rate 130

Biznology

SEPTEMBER 19, 2014

You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. Have you used the analytics to know which content moves customers from step to step in the funnel? All the cool kids are doing it. If you’re doing it right, you probably have learned a lot about which content moves your audience.

Top of Funnel 80

Top of Funnel Marketing Analytics Tools Content Marketing Work Management 80

Biznology

JANUARY 6, 2014

What exactly do I have to optimize on my site? If you are looking for a list of elements to optimize for any given keyword on any given page, head over to Moz’s on-page grader. This is the most important place to start optimizing. Obviously a robust analytics program is a must as well. Yes, some things are more important.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

NOVEMBER 18, 2014

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise.

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

Biznology

MAY 25, 2016

It’s all about learning how to build and optimize owned content properties to intercept more of the audience in their information journeys, and ultimately help them become loyal clients. The talk fit into several conference agenda themes quite well. This has huge implications for keyword research and audience targeting. That’s a good thing.

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

JULY 30, 2020

They can lead change through analytical and critical approaches and by fostering self-reliance among team members. Training that focuses on strategic thinking, business acumen and resilience sharpens the performance edge of your learners and optimizes strategy acceleration. STRATEGIC EXPOSURE.

Training 104

Training Effectiveness Marketing Management Lead Ranking 104