B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Content Optimization. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization).

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. The first step was to clean up and optimize the website. Then a manager can edit, optimize and publish all posts, which appear with the author’s bio and photo. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JANUARY 15, 2013

have a consistent, optimized image everywhere, and 3.) Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). use real time data to target content; 2.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

DECEMBER 1, 2011

Keep analyzing traffic and keywords with Google Analytics. Send out optimized press releases online. Register your website and blog with directories. Engage with others and encourage comments and likes of your site. Post and comment on social media platforms. How long did it take you to get SEO and social media results?

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

MARCH 7, 2014

Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

OCTOBER 26, 2012

Using web analytical tools, you can find out what content on your home page (and on your website) is more popular, and then you can put that on the home page to increase visitor engagement. New Incite has been optimizing website performance since 1998 for its clients. Above all, keep your home page as simple as possible.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100