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    [Analytics, Optimization] Speed Matters: 5 Tips to Make Your Website Load Faster
    3 Essential Tools to Measure How Fast Your Site Is – and to Optimize It. His video walks you through an actual optimization of a site based on the PageSpeed results. Page Speed Tool #3: Google Analytics. It’s Google Analytics. Analytics actually has three different reports related to speed. These are the absolute basics of site speed optimization, but if you’re non-technical, they’re a good start. Optimize your images.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Analytics, Optimization] 7 Things to Know Before You Run an App Install Ad Campaign
    So if you're one of those marketers who is thinking about running, analyzing, and optimizing their very first app install ad campaign, keep on reading. Since the overall number of installs is a major factor in app store optimization (ASO) -- a method that enables marketers to improve an app’s location in the store’s search results -- an investment in non-organic installs will improve an app’s ranking (which will ultimately increase the number of organic installs as well).
    [Analytics, Optimization] Your website sucks
    They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible. You need a fast site, a site that caches, you need a site that’s embedded through Google Analytics and referred to through your Google+ Profile page. Internet Marketing Slider Adobe Flash chris abraham Flash Google ios iPhone 5 Unison Website website design website hosting website optimization Windows NT WordPress
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Are there over-optimized internal links observed? Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. These questions can be adapted to other website analytics programs as necessary, but provide a great start to understanding and analyzing your visitors today.
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Using this methodology, you can conduct an onsite audit for search engine optimization. SEO goes beyond technical best practices of course; the first consideration is always the quality of the content you have on the website, and how you manage and optimize that. Google Analytics (Free).
    [Analytics, Optimization] How to Calculate Email Subscriber Value (and Why it Matters)
    This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. After those are figured in, you might need to do some optimization if you want to see positive ROI. Email Marketing Reports & Analytics email metrics subscriber valueThere are a lot of metrics in email marketing.
    [Analytics, Optimization] Five Areas Where B2B Marketers Can Leverage Big Data
    Marketing teams are busy planning and implementing campaigns, such as email campaigns, web page optimization, social media participation, tradeshows, and more. Bringing in big data elements (especially combining more data sources, advanced analytics, pattern recognition, and real-time alerts) will allow you to increase the effectiveness of your marketing programs. Reports & Analytics b2b data big data data Data Studio marketing data
    [Analytics, Optimization] Sorting Out the Web Optimization Options
    I’ve been trying to make sense of the different Web site optimization vendors, and have tentatively decided they fall into four groups: - Web analytics. Examples are Google Website Optimizer, Offermatica, Optimost, SiteSpect and Vertster. Their reports estimate the independent and combined impact of different test elements, and may go so far as to recommend an optimal combination of components.
  • LATTICE  |  TUESDAY, MARCH 15, 2016
    [Analytics, Optimization] What the AlphaGo victory means for Marketing and Sales
    For tasks like targeting accounts, micro-segmenting audiences, and matching optimal actions, they are starting to take over the work-loads of marketers and insides-sales professionals. b> Intent (this is data about the browsing behavior of your prospects) and c> Activity/Engagement (this is data about the prospect’s interaction with you, as captured in your CRM, MAM, Web Analytics, Transactions, Product usage history, etc.). data science predictive analytics
    [Analytics, Optimization] 3 OTHER Things Your SEO Team Should Be Doing
    Conversion Optimization. This means they are consistently on your site, assessing your competitors’ sites, and in Analytics, so they likely know what works and what could be improved. B2B Online Marketing Blog Brand Management Search Engine Optimization With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing.
    [Analytics, Optimization] B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?
    « Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views. If you dont have a analytics tool already, you should check it out. Comments Google Makes Web Analytics Free but will it help your lead generation?
  • INFER  |  TUESDAY, DECEMBER 13, 2016
    [Analytics, Optimization] When AI and Analytics Drive Business Disruption vs. Hype
    The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this fall, especially on the heels of a flurry of AI updates from Microsoft and Oracle, Salesforce’s recent Einstein announcement at Dreamforce, and Google’s unveiling of its efforts in machine learning and AI yesterday. To help cut through the noise, I’ve outlined below four key roles that analytics plays in the sales and marketing landscape.
    [Analytics, Optimization] 6 Traits of Highly Effective Data Analysts
    On the back end, data allows marketers to measure the success of a campaign or program and optimize future plans based on those results. I spend about a third of my day in front of a white board, with my team brainstorming different ways we can solve a problem,” says Dean Malmgren, a Data Scientist and Partner at Datascope Analytics. Web Analytics Guest post by Robert Murphy, Managing Partner at Movéo.
    [Analytics, Optimization] The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.
    This change further solidifies that our clients should keep crafting the rich, optimized, quality content that we always recommend. Content Development Google Analytics Search Engine Marketing SEOSurprise! If you noticed that your website’s organic stats and rankings took a bit of a hit in the beginning of May, then you may have been hit by Google’s latest update.
    [Analytics, Optimization] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    Craig Rosenberg illustrates this point with a story about two of his clients at Focus: Both get the same leads, but one passes the leads directly to sales while the other has an optimized lead qualification group. This means marketing gets better data accuracy and information they can use to optimize future lead generation efforts. Improved revenue cycle analytics. This can help optimize your lean, mean, marketing machine!
    [Analytics, Optimization] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Analytics: How metrics can help your inner marketing detective [More from the blogs]. Marketing Analytics: 4 tips for productive conversations with your data analyst [More from the blogs].
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Analytics, Optimization] Does Marketing Increase Revenue?
    Remember: you can control how you optimize revenue, just know what actions to focus on. Marketing AnalyticsDoes marketing really lead to more sales? If so, how , exactly? If we had a straightforward answer to that question, entrepreneurs, small businesses, and large companies alike would have everything they need to build highly efficient growth-strategy blueprints. We could automate all aspects of marketing and save a lot of money as a result.
    [Analytics, Optimization] How to Reduce Your Website's HTTP Requests
    While there isn't necessarily an optimal number of files your webpage should be reduced to, HubSpot's principal product marketing manager Jeffrey Vocell suggests aiming for between 10–30 files. To learn more about making JavaScript code asynchronous, I recommend checking out this presentation by Steve Souders and this blog post by Visual Website Optimizer. Analytics Design Daily Canonical
    [Analytics, Optimization] Book Review: Website Optimization
    In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery.
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Analytics, Optimization] Google Introduces Analytics App Store
    Trying to get more out of your Google Analytics? Today's launch of Google's Analytics Application Gallery will hopefully make it a little easier. The new gallery offers applications that extend Google Analytics' reach deeper into specific areas like eCommerce and content management. The gallery is chock full of tools to help Analytics users understand their web stats. In a nutshell, web and marketing analytics help you determine the ROI of your marketing efforts.
    [Analytics, Optimization] How to court Google with chivalry and courtly love
    Don’t be a fool: you might have your way with Google right out of the gates but it won’t turn out well; if you don’t keep calling, sending flowers, writing poetry, and maybe even marry into the Google family in the form of Google Analytics , Google AdWords , Google AdSense , and Google Apps for Business, you’ll end up not in the dog house — worse! Google is optimized for the real-time-web, something they call real-time-search.
    [Analytics, Optimization] Three Types of Relevant Internal Links to Boost SEO
    There are, of course, more sophisticated content analytics tools to learn the semantic relationships between your content, but internal search is universal.) e-Commerce Internet Marketing Organic Search Internal link Search engine optimization social mediaPhoto credit: Horia Varlan. Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building.
    [Analytics, Optimization] Five Expert Guides to SEO Keyword Research
    Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever.
    [Analytics, Optimization] Web Analytics for B2B Lead Generation
    So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop). I came across Manoj Jasra post, " B2B Web Analytics: Deeper Dive - Web Analytics World " and thought it was relevant to share. " Jasra's post outlines four key analytic areas which include: quality of leads, sales cycle, optimizing your content (for SEO and conversion) and conversion rates and funnels.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Analytics, Optimization] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Have you checked your Google Analytics lately? Content Marketing Inbound Marketing Search Engine Optimization SEO social media Marketing Strategy SEO Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. On the flip side, consider this equation: Crappy Content (or No Content) = Poor SEO + No Website Traffic. If your content is really suffering, then you’re doing yourself a major disservice.
    [Analytics, Optimization] MozCon 2013: The Recap of all Recaps
    They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Win Through Optimization and Testing: by Kyle Rush | Download Slides | Related post from The Moz Blog. End-to-End Local Optimization: by David Mihm | Download Slides. What is MozCon? Glad you asked.
    [Analytics, Optimization] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But I think they, along with the Omniture/Adobe deal itself, hint at something more profound: the end of Web analytics as we know it. But many marketers are just getting their arms around traditional Web analytics.
    [Analytics, Optimization] Best of 2008: Web Analytics
    Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts?
    [Analytics, Optimization] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    The proof is in the pudding -- Lyris’s Annual Email Optimizer Report illustrates that marketers who segmented their email lists experienced a 39% increase in open rates and 24% better deliverability to the inbox. email marketing analytics Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago.
    [Analytics, Optimization] 20+ Benchmarks for Measuring B2B SEO Performance
    The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. Search Engine Optimization Fundamentals. Now pulled through Google Search Console’s search analytics reports. Search Engine Optimization Campaign Effectiveness. Search Engine Optimization Productivity. 4 Time Saving Tools in Google Analytics.
    [Analytics, Optimization] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. e-Commerce Organic Search Google Panda Google Panda Update search Search engine optimization SEO You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year?
    [Analytics, Optimization] How do you persuade your boss that search is important?
    But if your company isn’t ready for that yet, at least do the free thing–join us for our webinar next Wednesday at 3 pm ET on search marketing and analytics that walks through the basics of what’s important in search marketing and how you explain it to the boss. Search Marketing Biznology Jumpstart Workshop Business Google Internet marketing marketing Marketing plan Search Engine Marketing Search engine optimizationPhoto credit: Wikipedia.
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Analytics, Optimization] 5 Marketing Stats for New Business in 2014
    If your emails are not mobile-optimized, then they’re not converting at the rate you want. In fact, 63% of US consumers say they delete emails immediately if they are not optimized for mobile (Return Path). Big Data/Predictive Analytics Marketing Automation/Email Marketing Mobile lead generation mobile stats OK, so I’m a liar.
    [Analytics, Optimization] SEO & WP: Killing it in 2012 – WordCamp Boston
    ” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. W3 Total Cache (For site speed optimization). Analytics. With Google taking information away from us it’s important we try to get as much other information as we can from the analytics tools available. Plugins: Google Analytics Plugin (An easy way to get extra info).
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Analytics, Optimization] The Easiest Ways to Measure Marketing ROI
    Customer journey analysis is now the most valuable CRO (conversion rate optimization) method, with A/B testing dropping to second. It also enables brands to bridge the gap between technology and customers, measure marketing ROI more effectively, and understand how to optimize specific aspects of the overall sales funnel. Marketing AnalyticsEvery business is on a quest to measure marketing ROI.
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Analytics, Optimization] Unleashing the predictive power of data
    This has created a focus on the predictive power of data and predictive analytics. Predictive analytics do not actually provide exact views of what will happen, but they do provide probabilities. Predicative analytics use customer data to create an end-to-end view of the customer no matter where their information resides and where they might interact with a company. One company that has been very successful using predictive analytics to run their core business is UPS.
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Analytics, Optimization] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    In the capture phase, it’s all about collecting prospect data, managing and segmenting leads, and using the data you collect to optimize every element of your attraction and capture efforts. Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycle
    [Analytics, Optimization] How Helping Others Helps You …Get More Links
    Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code. WordPress Optimization: Because of our experience using WordPress, it’s not a stretch to offer assistance in setting up and configuring plugins, especially if they’ll help provide better visibility links acquired on behalf of our clients (like an SEO plugin or social share-functionality). Search Engine Marketing Blog Search Engine Optimization
    [Analytics, Optimization] Best of 2007: Web Analytics
    And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. For all the self-conscious bloggers addicted to their site and reader analytics — including those seeking to monetize through advertising — reach is sure to become one of the more scrutinized metrics." You've heard it a million times: "You can't manage what you can't measure."
  • NUSPARK  |  FRIDAY, APRIL 14, 2017
    [Analytics, Optimization] 10 Tips to Optimize Your Account Based Marketing Program
    To improve the efficiency and efficacy of your ABM program and see what it can really do, we recommend you optimize according to these ten tips: Make data collection and analysis priority one. If you can’t collect and analyze data from an abundance of sources—not just those spoon-fed to you by built-in analytics systems—then your ABM program will never achieve even a fraction of its true potential.
    [Analytics, Optimization] The Difference Between SEO & SEM
    SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Take a look at your website analytics. You can set up an account with Google Analytics for free. Paid Search Search Engine Optimization search engine marketing sem seoOriginally posted here on USSCO Speaks blog.
    [Analytics, Optimization] Seven Expert Search Engine Marketing Guides
    How to quadruple a conversion rate by Google Website Optimizer Blog. Trevor Claiborne shares lessons learned from the search engine marketing campaign on optimizing conversion rates, among them: knowing your customers (“time and again, the greatest conversion rate increases I’ve seen have come from a better understanding of the customer&# ) and testing everything. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog.
    [Analytics, Optimization] Search: what is it good for?
    As we know, SEO involves thoughtful choices, code, and analytics resulting in an investment in time and money. Internet Marketing Market Research Website Search Andreas Ekstrom Bing Fact Based Search Google Microsoft search search engine Search engine optimization SEO TED Web search engineHow well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search.
    [Analytics, Optimization] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    In the capture phase, it’s all about collecting prospect data, managing and segmenting leads, and using the data you collect to optimize every element of your attraction and capture efforts. Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycle
    [Analytics, Optimization] How to Choose the Right Domain Name and Extension for Your Website
    If purchasing from an existing site owner, ask to see the Google Analytics overview from the last six months. SEO website optimization This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), chosen your business name (“Greg’s Kielbasa” -- after your grandfather!), and perfected your product and delivery -- Yum!
    [Analytics, Optimization] Advanced Analytics and Still More Reasons I Love QlikView
    One theme I’ve picked up is a greater interest in advanced analytics. In any case, it is consistent with what I’ve been hearing from vendors both at the show and in separate conversations over the past few weeks—products for event detection, automated recommendations and contact optimization, which have existed for years but gained few users, are now showing substantial growth. I’m at the National Center for Database Marketing Conference this week.
    [Analytics, Optimization] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. Conversion Optimization & Usability Manufacturing Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia? You go to the Internet search bar. We live in an immediate demand world, and in the industry of manufactured goods, there’s no difference.
    [Analytics, Optimization] 3 Top Takeaways from SMX West 2015
    In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for? Smarter Attribution with Google Analytics. You can see the full presentation here: B2B Online Marketing Blog Events & Updates Search Engine Optimization At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place.
    [Analytics, Optimization] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    Not only has this new information been eye-opening for our blogging team -- it''s also been extremely valuable and prescriptive for the growth and optimization of our blog. 2) We should put more time and resources into conversion optimizing old, high-trafficked posts. If you''d like to tackle blog conversion optimization for your own blog, this post has some good tips. Those are great targets for conversion optimization! Blogging Analytics Lead Generation
    [Analytics, Optimization] Google took my keywords. 10 resources to get them back
    Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. It has a panel of over 2,000,000 and is considered by many to be the gold standard for competitive analytics and business intelligence. Image via CrunchBase. Keywords are the currency of the internet.
    [Analytics, Optimization] Have a Merry Website Transition: The Complete SEO Checklist
    Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. If there are no problems with the analytics, you can start your link reclamation campaign : Use the inbound link report you put together before the site launch. Search Engine Marketing Blog Search Engine Optimization Out with the old, in with the new!
    [Analytics, Optimization] Drones, Bots and AI oh my. SXSW highlights
    Developers talked about creating a “bot experience” which includes a plan to drive traffic to the bot, optimize sales conversions, build fun into the conversations. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions.
  • I-SCOOP  |  THURSDAY, MAY 14, 2015
    [Analytics, Optimization] A (good) data-driven business is a customer-centric business
    Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMIThe days when marketers could make decisions solely based on intuition or gut feeling are over.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Analytics, Optimization] 15 Effective Ways to Reduce Cost Per Acquisition
    More often than not, marketers focus on sales or gaining traffic before optimizing costs. They begin a project by thinking about how they can make more money, often neglecting cost optimization until many resources have been effectively wasted. Optimize Your Landing Page . Optimize with a Clear Objective in Mind. It’s tempting to optimize your website as soon as you can, even without a clear objective planned out. Random optimization is easier.
  • ACT-ON  |  THURSDAY, APRIL 6, 2017
    [Analytics, Optimization] Tying Your B2B Marketing to Revenue Attribution
    We’re a marketing and sales analytics company. I think that’s really helpful for optimizing your mix. That combination of the sales funnel metrics and the attribution data is quite a powerful combination for marketers as they both plan and optimize the end of a quarter, end of the year, and then in real time, really. B2B Marketing Podcast Reports & Analytics B2B marketing b2b marketing strategy marketing podcast rethink marketing podcast revenue attribution
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Analytics, Optimization] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24. The Suite includes highly anticipated new product offerings targeted at making the 360 Suite a comprehensive set of integrated enterprise-level data and marketing analytics products. Data Studio 360 is a new offering that Google Analytics users should be especially excited about. Analytics / Big Data Blog Feed
    [Analytics, Optimization] Google Penalties – All You Need to Know
    Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty Penalties from search engines, mainly Google, have become more and more common in the past few years. Some penalties have resulted in crippling the organic traffic of some big name sites and tons of little guys, too.
  • FATHOM  |  MONDAY, OCTOBER 26, 2015
    [Analytics, Optimization] The “Name that Tune” Approach to PPC Campaigns
    So you have a choice… You can spend your time optimizing your accounts with accurate bids and appropriate modifiers and extensions or you can spend your time worrying about creating redundant keywords. Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcOver 30 years ago, there was a popular game show called “Name that Tune” which had a fairly simple premise.
    [Analytics, Optimization] CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.
    THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. What Oracle Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool” Successes Can You Share? BIWA Summits attract presentations and talks from the top BI, DW, Advanced Analytics, Spatial, and Big Data experts. Please submit speaker proposals in one of the following tracks: Advanced Analytics. Adva nced Analytics. Edge Analytics.
    [Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    That is exactly the work done by predictive analytics technology company Infer. In this episode of Moneyball for Marketing, Infer’s Chief Revenue Officer, Jim Herbold, explains what predictive lead scoring means in a B2B marketing technology environment, defines the signals that lead to effective predictive analytics and shares some remarkable tales of how this kind of marketing analytics has changed the way successful companies do business.
  • FATHOM  |  TUESDAY, OCTOBER 22, 2013
    [Analytics, Optimization] Attribution Modeling for EDU
    Ultimately we can gain new insights, optimize campaigns, and get more accurate ROI information. You can also set up a custom model in Google Analytics depending on length and duration of the process from start to conversion. With attribution models, you can coordinate and optimize all of your online marketing campaigns efficiently. You can track performance in Google Analytics, which will help you decide which campaigns should use more of your budget.
    [Analytics, Optimization] How Multi-Location Call Tracking Boosts Your Marketing ROI
    Tracking inbound calls will be essential to your ability to fully optimize your marketing. B2B Marketing Demand & Lead Generation Lead Generation Lead Management Lead Scoring Mobile Marketing Reports & Analytics Sales & Marketing Alignment Website Visitor Tracking B2B call tracking click-to-call inbound inbound marketing marketing sales and marketing sales and marketing alignment The B2B Marketer website visitor tracking
    [Analytics, Optimization] On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today
    ROI by Marketing Channel and budget optimization. Reports & Analytics Marketing departments take pride in coming up with clever campaign ideas, exciting images, and compelling messages – and rightly so. However, these matter little to the executive team if the following concern is not addressed: Are our marketing investments bringing enough return?
    [Analytics, Optimization] "My exec doesn't understand search marketing!"
    You can practically see those Web analytics reports showing streams of traffic fighting to get to your site. Search Marketing Internet marketing Search engine marketing Search engine optimization SEO Web analyticsImage via Wikipedia. I hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords.
    [Analytics, Optimization] Show Them the Money! (Or at Least the Marketing Performance Report)
    In two previous blog posts ( Five KPIs to Track and Marketing Accountability from the Lead Up ), we laid out an analytic framework for evaluating a company’s marketing performance. This report allows you to understand how productive the sources are, so you can refine your marketing strategy to optimize the higher-performing lead sources. Reports & Analytics
    [Analytics, Optimization] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. But few companies have sufficiently sophisticated analytics in place today to do this properly. • Greg presented on conversion rate optimization.
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Analytics, Optimization] Real SEO, or How You Know When It’s Wrong
    Sure, SEO still requires attention to matters like load time, meta data, XML sitemaps, robots.txt files, URL redirects, schema markup and analytics code. SEO Search Engine Optimization Once upon a time (2006), Jason Calacanis, entrepreneur and founder of the “human-powered” Mahalo search engine, famously declared SEO “dead.” ” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon.
    [Analytics, Optimization] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    It’s governed by data, optimized by metrics, and educated by a targeted strategy. But for organizations looking to optimize, impact, and advance their strategies, this framework will show you where you are -- and where you’re headed. The framework below outlines the various stages of B2B marketing sophistication, from top-of-funnel introduction to digital marketing all the way up to integrated, optimized, revenue-focused, predictive campaign strategies. STAGE IV] OPTIMIZE.
    [Analytics, Optimization] How To Use Increasing Digital Marketing Budgets
    Do search-engine optimization. Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history. Just last year (2013), 55% of marketers across the globe increased their digital marketing budgets.
    [Analytics, Optimization] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. If you run a report based on All interactions/session (as it is called by HubSpot) or Linear (as it is called by Google Analytics), equal credit is distributed across all pages and sources visited before the conversion. Analytics Reports
    [Analytics, Optimization] Report: B2B Marketers Favor Internal CRM Data Over Third-Party Providers
    Nearly a third (32 percent) also said that they intend to use at least three different third-party sources for analytics in 2017. This data suggests that B2B marketers still trust their own information over the analytics gathered from third-party resources. B2B Marketing News Industry News analytics B2B Marketing data marketing automation
    [Analytics, Optimization] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    At the end of the day, it’s the customer who will decide if the relationship is optimized…so, what did they decide?”. Social Media cmo customer experience demand generation home predictive analytics 7 Frequently Overlooked, Back-to-Basics Tips for B2B Marketers. This CMO Spotlight Series features some of the most imminent thought leaders of our time.
    [Analytics, Optimization] Lead, Prioritize, Win: Moving to Predictive Prioritization
    Traditional scoring models don’t cut it anymore, so stop wasting time and effort on bad leads and use predictive analytics to redefine how you prioritize inbound prospects. Measure, Evaluate, and Optimize. B2B Marketing Predictive Analytics predictive lead scoring Predictive PrioritizationAs B2B marketers, you’re now challenged to understand dynamic customers, increase pipeline quantity and quality, and boost campaign ROI.
    [Analytics, Optimization] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
    Questions abound: * How to I optimize my media mix? * For most companies, the challenge of measuring online and offline media can be a daunting task. How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another?
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Analytics, Optimization] 3 Reasons Why SEO & PPC Are More Powerful Together
    Both digital strategies require research, analytics and weekly, if not daily, management. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. However, should companies be focused on one and not the other? Or, cut one program when the other begins to show results? The answer is no!
    [Analytics, Optimization] 20+ Metrics for Measuring B2B SEO Performance
    The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Search Engine Optimization Campaign Effectiveness. Search Engine Optimization Productivity. Content generated, pages optimized, content reviewed and optimized (i.e.,
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Analytics, Optimization] How Do You Measure the Success of Digital Marketing?
    They are measuring their success and optimizing based on the ever increasing volume of digital information available. The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer. Here, the value of the conversion will be weighed against the cost of maintaining the program infrastructure, and will provide insight into opportunities for optimization or expansion.
    [Analytics, Optimization] Five Expert Copywriting Tips
    But too few creatives mine the insights from SEO analytics.&#. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. Content Marketing Copy Writing Chris Lake Daniel Flamberg expert copywriting tips Heather Lloyd-Martin Mike Consol SEO copywriting Stephanie Tilton writing search-optimized web copy
    [Analytics, Optimization] Make Your Blog All It Can B2B
    Google analytics can offer the same thing for the organic side. B2B Content Marketing Search Engine Marketing Blog Search Engine OptimizationIf you read the title of this post and immediately groaned, don’t worry: From this point on, we’ll focus on what you can do to make your blog better and we’ll steer clear of the corny puns. The fact is, for many B2B companies, keeping up a corporate blog can be difficult.
    [Analytics, Optimization] Content marketing is for salespeople, too
    You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. Have you used the analytics to know which content moves customers from step to step in the funnel? Content Marketing Offline Marketing Business business process Customer Customer relationship management Google Analytics marketing Sales Sales process You probably heard that content marketing is kinda important. All the cool kids are doing it.
    [Analytics, Optimization] How To Analyze and Grow Website Visits
    If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. Editor’s note: a version of this post originally appeared on
    [Analytics, Optimization] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. Organic Search Hyperlink Link rot Search engine optimization Web content Web crawler Web search engine Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web. The web is a fluid entity that is always changing.
    [Analytics, Optimization] Should guest blogging still be part of your SEO strategy?
    Use your analytics to measure the effect these activities produce for your site and your brand. Content Marketing Search Marketing Slider blogging Content marketing guest blogging Search Engine Marketing Search engine optimization SEO (Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities.
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Not only are links great for optimization, they’re also great for user experience – but they don’t aid in SEO when they aren’t being clicked. Are your internal links optimized appropriately for the page they are linking to? Examine your analytics for internal links.
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Analytics, Optimization] Optimization Testing: Don't Obsess Over Conversion Rates
    Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp. Are you measuring the right thing with your website optimization tests? Other examples of analytics relationships: Price and promotions test: More people bought, but at a lower price – profit did not increase. Some tools like Yahoo Web Analytics and Omniture allow you to import COGS - cost of goods sold - for example).
  • FATHOM  |  MONDAY, OCTOBER 31, 2016
    [Analytics, Optimization] Preparing for Digital Transformation: A 7 Step Plan
    Compelled by advances such as analytics, big data , intelligent devices, and mobile devices, digital transformation is allowing companies to radically rethink the way they do business and interact with their audiences. Measure and optimize. The real key, though, is to measure and optimize. Of course, this requires the consistent creation of content and regular probing into analytics. Analytics / Big Data Blog Feed Content Marketing
    [Analytics, Optimization] Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement
    As CEO of Chartbeat, a web analytics company, he pushed the industry past the pageview and toward metrics that valued quality over quantity. If you looked at the analytics space at the time, there were already a few players. And there was Google Analytics, which was everywhere. I said, “I’ve got this thing that does web analytics, but it’s new to the space and Google’s there. Voices chartbeat Content Analytics content measurement Q&A Scrol
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Analytics, Optimization] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. So, should you be optimizing for other search engines in addition to Google? analytics As marketers, we all know that great writing can help our content stand out from the crowd.
    [Analytics, Optimization] New Year’s Resolutions for Your B2B Lead Generation Playbook
    Use predictive analytics and data monetization techniques to optimize your lead generation campaigns. Demand Generation Lead Generation B2B lead generation content marketing content strategy data monetization home lead generation campaigns predictive analytics social marketing Whether you have had a great year or a disappointing one, the general sentiment at the end of the year is usually the same—“Glad this one is over” and “Hello New Year”.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics, Optimization] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. Using new Universal Analytics features to learn more about the customer journey: ‘Enhanced E-commerce,’ ‘Dimension Widening,’ ‘Measurement Protocol’ and ‘User ID.’.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Analytics, Optimization] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. We are already seeing predictive analytics adopted by more enterprises, as shown by the recent Salesforce’s recent State of Marketing report where they found that 79% of high-performing teams currently use predictive intelligence.
    [Analytics, Optimization] Marketing Analytics for Successful Organizations – a Thought Leader Interview with Mark Smith
    by Jon Miller I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana Research, a leading benchmark research and advisory services firm that helps organizations manage and optimize performance. Tell me a bit about why you decided to perform some research into marketing analytics. To help our clients, we have done in-depth research on what marketing is currently doing with analytics and how it can improve by using them.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Analytics, Optimization] Measuring Year-End Marketing KPIs – Where’s the Data?
    Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. Website Analytics. Google Analytics.
    [Analytics, Optimization] Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects
    Knowing how you define success helps Radius make meaningful comparisons between records in your CRM and records in the Graph, so we can optimize for the outcomes you want and deliver more good prospects. B2B Marketing Predictive Analytics net-new prospects predictive acquisition radius
    [Analytics, Optimization] Are You an Intelligent Marketer? [Infographic]
    All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it an essential part of the way they operate. In my work with Alexa -- whose tools focus on optimizing SEO and PPC strategy -- I dug deeper into five digital marketing analytics areas, interviewing experts in SEO, conversion rate optimization, PPC, social media marketing, and email marketing.
    [Analytics, Optimization] Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]
    To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . Image: Courtesy of JSquared Analytics. The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before. “To do this, modern-day marketers need to combine creativity and the power of storytelling with analysis and data-driven strategies.
    [Analytics, Optimization] The complete guide to optimizing content for SEO (with checklist)
    That means it’s up to those of us who geek out on this kind of thing to study search results, mine Google Analytics and create massive spreadsheets that we pretend to be bored by but secretly love — all to bring you (and ourselves, who are we kidding?) The post The complete guide to optimizing content for SEO (with checklist) appeared first on Sia With Watson By Opentopic.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Analytics, Optimization] How the Right Marketing Automation Platform Saves You Time and Money
    I’ve also been very impressed with Act-On’s analytical power, and how easy it is to access and digest. Customer Marketing Integration customers marketing automation marketing automation platform marketing optimization success storiesSuccessful marketers need marketing automation software that’s both powerful and easy to use, especially when they’re working in fast-growing businesses and have a broad range of responsibilities.
    [Analytics, Optimization] 5 Online Marketing Goals that Make (Dollars and) Sense
    Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Most analytics tools allow you to measure conversion rate by search term. Internet Marketing Search Marketing Business Internet marketing Search engine optimization SEOMany marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw.
    [Analytics, Optimization] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
    Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Highlights include: Knowledge is Power: Ashley demonstrates how marketing analytics for data integrated from multichannel sources empowers companies to create more finely targeted segments of buyers, recognize individuals, optimize customer experience and sell more.
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