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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

The 24 Best Email Marketing Tools

Webbiquity

Easily create multiple types of forms (lighbox popups, floating bars, slide-ins, sidebar forms), control triggering events, target messages to specific pages, and use A/B split testing to optimize results. 23) A/B Split and Multivariate Test Duration Calculator.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. SiteCore describes this as closing an “actionability chasm” between analytics and execution. The chasm is created by the traditional approach of using analytical systems (often sold as externally hosted services) that are separate from the underlying content management system.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” This approach allows for more targeted recommendations and for segmented testing and optimization of recommendations.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. Web analytics. So I'd expect it to be a reliable vendor, even if someone else eventually dominates its segment.