9 Ways B2B Analytics Can Optimize Marketing Strategies


Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?

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How do you migrate to a new site search engine?


You use A/B or multivariate testing. You can use a site search analytics tool, such as SoloSegment Site Search Inspector [Full disclosure: I am their Senior Strategist] to check whether searches are successful or not.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Slice and dice your site traffic analytics all you want. But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing


Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 6: If you have one of the Google Analytics plug-ins for WordPress, any page you create will have analytics code automatically.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences.

The 24 Best Email Marketing Tools


23) A/B Split and Multivariate Test Duration Calculator. 23: The 29 Best Web Analytics Tools. #24: While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area.

Reinventing the Fathom Website with Creative Conversion


As the Fathom marketing team began digging into the analytics of the website, we were incredibly disappointed in the conversion rate, audience engagement, and overall user interaction.

Getting Started with A/B Testing: What, Why and How


To answer that question, you’ll need to move beyond the A/B testing model and into the multivariate testing space. The difference between A/B testing and multivariate testing is the number of test versions in play. email marketing marketing automation reporting & analytics

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The A/B Testing Checklist You'll Want to Bookmark


This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. Inbound Marketing Email Marketing Analytics Content Marketing Daily Canonical

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Email Marketing vs. MA Solutions: Which is Right for Your Business?


Yet, while email continues to be a powerful tool for these companies, a range of other technologies have established themselves in the marketing arsenal, such as web analytics, landing page hosting, paid search, CRM, and social media.

When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer

Modern B2B Marketing

When I have more time and the luxury of automating analytics, I’ll move forward with a multivariate test. B2B Marketing Modern B2B Marketing Testing Thought Leader Interviews A/B testing b2b marketing Multivariate Testing

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. SiteCore describes this as closing an “actionability chasm” between analytics and execution. The chasm is created by the traditional approach of using analytical systems (often sold as externally hosted services) that are separate from the underlying content management system.

7 Skills To Look For When Hiring A Content Marketing Strategist

Marketing Insider Group

Analytics: Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools). Content marketing is hot!

Unveiling The Pipeline Marketing Technology Stack


Each marketing channel also comes with its own channel analytics. These tools offer A/B, multivariate testing, and more on owned properties like landing pages and emails. Beneath both the traffic and experience technologies, it is critical to have web analytics.

Agencies Under Pressure to be More Digital


Digital disciplines require those foundations to be in place in order to build effective, integrated campaigns for the multi-channel, multi-touch, multivariate world we work in.

Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” Multivariate testing can help marketers discover which combinations work best for their target audience.

How to Deliver Data-Driven Web Design to Clients [Free Ebook]


This data is often acquired by research methods such as user testing, A/B and multivariate testing, session replays, optimization-focused analytics reports, usability reviews, or on-page surveys.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools


A/B split, multivariate) across platforms and apps. I love the analytics and insights I can capture about my communities, client communities and their competitors. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.”

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The Danger of Not Having the Right Testing and Optimization Technology

Modern Marketing

By running A/B or multivariate tests —the two most popular forms of optimization testing—businesses obtain data results that reveal valuable patterns in customer behavior so they can make better decisions about what content to show to which customers, at what time, and in what way.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. There are so many posting and analytics tools, but I discovered Sprout Social years ago, and still find it useful for scheduling posts on Twitter, Facebook, and now Google+. Analytics.

The Artificial Intelligence Impact: Friend or Foe to Marketing?


A/B and multivariate testing with AI will help marketers automatically improve their site copy or even personalize it for maximum input. The era of Artificial Intelligence (AI) is upon us.

Operational Systems Should Be Designed with Testing in Mind

Customer Experience Matrix

A bit more reflection led me to the multivariate testing systems I have been looking at recently— Optimost , Offermatica , Memetrics , SiteSpect , Vertster. I don’t mean to suggest that existing multivariate testing systems should replace operational systems. Tags: web analytics multivariate testing customer experience management analytics tools

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018


The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Predictive Analytics. .

ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

With SaaS solutions working in tandem with strategy and implementation, companies can begin to move toward complex forms of personalization—and achieve online what is already being done offline with propensity modeling and other business analytics.

Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

Digital marketing integration can often enhance processes or improve analytics. They have maximized revenue potential across web, mobile, social, apps, and other digital channels as a result and have taken the leap to multivariate sophistication.

SiteSpect Does Web Tests without Tags

Customer Experience Matrix

I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting software. But I think this applies more to site analytics than testing. Tags: web analytics multivariate testing behavioral targeting SiteSpect’s primary claim to fame is they manage such tests without inserting any page tags, unlike pretty much all other vendors in this space.

Proving the Value of Site Optimization

Customer Experience Matrix

Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics

The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts

Modern B2B Marketing

Second, the ways big data and advanced analytics are helping to better target customers, personalize offers, measure how well they’re doing and adapt accordingly. EIU : That’s where the data and analytics come in. Take analytics.

5 Tips for Maximizing Your Marketing with Google AdWords

Marketing Action

Test your ads ( AB tests , multivariate tests). Tie your AdWords to your Google Analytics to analyze keyword performance directly within your Analytics dashboard. The answer to your question is “probably yes … and definitely probably.”.

5 Tips to Get the Most out of Your Pardot Campaigns


Optimize with A/B and Multivariate Tests: Testing your landing pages and emails allow for optimizations based on actual data derived from prospect activity. Using Pardot’s multivariate testing functionality you can test different aspects of your Pardot landing pages and forms.

Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

Indeed, effective interaction management requires a sophisticated mix of predictive modeling, business rules, flow management, response capture, data integration, real-time processing, simulation, and analytics. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.

From Measurement To Optimization: How To Supercharge Your Events


Tools like multivariate testing and out-of-the box analytics have empowered marketers to make data-driven decisions and quickly adapt to changing market and customer dynamics. Opentopic blog >> business2community.com Today’s marketing strategy is predominantly digital. Still, 35% of the average B2B marketing budget is allocated to events, which are inherently offline and, thus, hard to digitize. Fortunately, there are now tools. Marketing ROI Cmo marketing roi

Answers to the 19 Most Frequently Asked Questions About A/B Testing


5) What's multivariate testing, and how does it compare to A/B testing? Multivariate testing tends to be used for smaller changes over a longer period of time. If you don't mind messing with a little code, Google also has a free tool called Content Experiments in Google Analytics.

B2B marketers are stumbling in the dark

delicious b2bmarketing

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Tools Of The Trade: Content Marketing 101

Integrated B2B

Google Analytics. Optimizely allows you to perform A/B and multivariate testing on everything from the colour of your page buttons to the copy in your emails. FollowerWonk allows you to access the analytics of your Twitter campaign. Content Marketing. It’s a phrase you’ve heard.

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

Should you want to test multiple campaigns at one time, you can also use multivariate testing methodologies. More sophisticated and analytical – reveals the true impact of a marketing program.

A/B Testing E-Marketing Tips

Anything Goes Marketing

If you want to test multiple elements at the same time, you need to conduct multivariate (multivariable) testing. Tags: web analytics email marketing B2B e-marketing Marketing Sherpa Does the word "test" still make you tense up and think of your high school math teacher with the bad comb over? When it comes to e-marketing, testing takes on a whole new meaning.

Book Review: Marketing in the Age of Google


but what’s more critical is simply doing actionable reporting: according to Fox, “only 23% of sites have an analytics package installed, and only 1% are doing A/B or multivariate testing.&#.