The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall. The post Deloitte CMO Survey: Analytics Holding Marketers Back?

Trending Sources

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

BA) What tips would you share with B2B marketers learning to think “mobile-first” when producing email content? (HS) That tells us that simply adopting responsive design, i.e. adapting the desktop user experience for mobile devices, may not be enough.

Analytics In The Age of Mobile: 5 Ideas To Track Your Success

Marketing Insider Group

Mobile analytics are the new focus point for marketing. We live in the age of mobile, there is no doubt about this. Within 2017 more than 63,4% of mobile phone users will access online content through their devices. Content Marketing analytics mobile analytics

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7 Compelling Reasons to Invest in Mobile Marketing

Modern Marketing

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Despite the ROI reservations, mobile spend is rising.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.

10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. In short, everyone believes mobile should be a priority, most are seeing a significant portion of traffic from mobile devices, yet many struggle to make the case for mobile and to execute on it.

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B2B Mobile Websites: Prepare, but Don’t Panic

Webbiquity

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones?

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Here and abroad more users access the internet from mobile devices than ever before.

The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

Modern Marketing

44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices. Mobile commerce will account for 24.4% " Of course when you have a phenomenon that is warp-speed proliferation of mobile you are going to have challenges.

How To Measure Performance Against Google’s Mobile Friendly Update

KoMarketing Associates

Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. Mobile Search Percentage.

The Mobile Data Management Platform (eBook)

Modern Marketing

As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. The above is the opening line of the Introduction of new eBook: The Mobile Data Management Platform.

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

Hubspot

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience. What’s New in Mobile Search Results. SEO Mobile Marketing Analytics Daily Tactical

15 Examples of Great Mobile Website Design

Hubspot

Now more than ever, businesses are focusing on creating delightful mobile website experiences. Google wrote in their official blog that they will be " expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers.

Mobile Search Engine Optimization Best Practices

Marketing Action

By now, we all know that mobile searchers outnumber desktop searchers. When comScore looked closely at the Amazon data, they found the young, tech savvy consumers you’d expect; they also found that Amazon’s mobile-only visitors included more than 25 million people between the ages of 35-64.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Marketing Technology Podcasts #advertising #digital display data analytics

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well. Mobile Devices. Google Analytics.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Analytics Daily Weekly

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app.

Why CMOs Need To Be Bullish On Mobile DMPs

Modern Marketing

But regardless of what descriptor I used, it should be blatantly obvious to any CMO or any marketer for that matter that utilizing a DMP or Data Management Platform - especially in today's mobile-crazed world we reside in. DMPs Power Cross-Channel Mobile Marketing.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented.

Google’s Mobile Search Update: Are You Ready for April 21?

Marketing Action

Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. Week One: Mobility Optimization.

Mobile + Marketing Automation Demystified

Modern B2B Marketing

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

How Location Analytics is Helping Retailers Reinvent Themselves

Content Standard

She may not have made a purchase, but the retailer has collected data that can be linked to that specific user—possibly through the brand’s retail app that shares location analytics data from her phone. Every day, retailers watch customers leave their stores without making a purchase.

5 Ways To Make Sure Your Mobile Marketing Is Magical

Modern B2B Marketing

Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. billion+ mobile devices on the planet and that number isn’t slowing down (more here ). Mobile devices play a central (and growing) role in our lives.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

10 Analytics Red Flags All Marketers Should Look Out For

Hubspot

While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. 4) Website Content & Blog Posts That Generate Leads: This is a great analytics report, and one that comes for free with HubSpot. Analytics

3 Steps to Mobile App Personalization

Modern B2B Marketing

Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. For mobile, this means more users, more time in app, higher ratings, higher conversion rates, etc.

Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

I''ve been interested in data and analytics for a long, long time. Here are my favorite go-to resources for continuing my marketing analytics education. The KISSmetrics blog is a great resource to learn about marketing analytics, testing, and experimenting with your data.

Remarketing Advertising Strategies with Google Analytics

NuSpark

Now, you can add remarketing options by using Google Analytics data. . Mobile. Remarket to prospects who find you via mobile. Send them an offer with a QR code, or an offer to a mobilized landing page. For more details on remarketing with Google Analytics, click here.

Is Your Website Mobile-Friendly?

Biznology

For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. So, the question is, is your website changing wit this mobile revolution, or is it remaining stagnant?

9 Mobile Apps Every B2B Marketer Should Try

Modern Marketing

Our mobile devices have become part of us. That awkward, pit-in-your-stomach feeling after having realized you left the house without your mobile device? Until the dawn of mobile robots, here are 9 mobile apps every B2B marketer should test to make life a little easier (and more fun).

What's Holding CMOs Back From Using a Mobile Data Management Platform

Modern Marketing

As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. And while many CMOs have realized and now utilize a Mobile Data Management Platform (DMP), there are still far too many who have not.

26 Mobile App Analytics Tools For Digital Marketers

Opentopic

Your customers are mobile, are you? Mobile technology has revolutionized digital marketing already. The post 26 Mobile App Analytics Tools For Digital Marketers appeared first on Opentopic. Now, imagine what business would look like five years from now. Knowing how your target audience consumes content is critical, if you want to build a thriving business. Truth is, the competition will keep getting stronger. Because it’s very easy to start a business.

4 Steps to Mobile Marketing Success

Marketing Insider Group

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined !

What Mobile Buyers Are REALLY Doing on Your Website

Hubspot

Mobile phone reading is fast-paced, half-present, and usually done while doing something else. Let''s take a look at some of the clearer trends in buyer behavior on mobile. Mobile Browsing Is More Action Oriented. Most Common Mobile Activities. Mobile Behavior and Ads.