Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. What does it mean to measure success? How can I define a measurement starting point that could vary for every organization? They responded, “It’s complicated.”

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 90

Acquisitions Marketing Budget Analytics Allocation 90

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 323

Planning Analytics Enterprise Management Work Management 323

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” Business email address Subscribe Processing.

Spending 143

Spending Analytics Work Management Marketing Management 143

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Decisive Actions and the Hidden Value within the Process of Data Analytics. Insight within Unexpected Data Analytics.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

Top Rank Marketing

NOVEMBER 20, 2023

In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy. Steps of a Strategic Planning Process in B2B Marketing Step 1: Understand your target audience Understanding your target audience is the foundation of any successful B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 121

Analytics Marketing Analytics Tools Forecasting Budget Programs 121

Heinz Marketing

MAY 13, 2023

How to Measure the Effectiveness of Your Sales Process by Tristen Taylor Keeping tabs on the effectiveness of your sales process is critical to helping you gauge the health of your sales organization and ultimately learning how to sell better.

B2B Sales 95

B2B Sales Peer-to-peer B2B Advertising Benchmark 95

ClearVoice

APRIL 17, 2024

Additionally, as a bonus, we’ll offer an insider look at how we manage our collaborative content at ClearVoice, setting you up to effectively measure the high-quality collaborative content you’re producing (or planning to). Most of all, metrics provide a guiding light when you’re uncertain about what’s working and what’s not.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Contently

DECEMBER 15, 2022

Content marketers must step up their marketing data analytics approach to show how content delivers business results. First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

InsightSquared

APRIL 23, 2019

Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process. How Do You Measure Success? While the theory around buying groups seems obvious and is starting to gain traction, sales and marketing systems have not caught up yet to enable or measure them effectively.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

ClearVoice

APRIL 23, 2024

Let’s dive into the process that not only hits the mark but also sets new benchmarks. Our process goes beyond mere revision; it’s a comprehensive evaluation that involves multiple stages and stakeholders, from content creators to marketing leaders. And it is the heart of our content audit process.

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The Point

DECEMBER 12, 2017

Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Big Data, Predictive Analytics , and now Artificial Intelligence (AI) are all data-driven disciplines that dominate the blogosphere and drive huge investments in marketing technology.

CMO 218

CMO Customer Surveys Analytics Planning 218

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Let’s dive into the six-step process to use the Parse.ly Step 3: Use the Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Vision Edge Marketing

DECEMBER 20, 2018

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. The challenge is less about quantity and more about the quality of your measures, metrics and KPIs .

Planning 170

Planning Work Management Marketing Management Paid Search Agency 170

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations.

Marketing Automation Services 345

Marketing Automation Services Marketing Management Planning Process 345

Marketing Insider Group

JULY 7, 2020

Measuring and reporting ROI has consistently been a top challenge for marketing teams. Account-Based Marketing processes are also typically quite effort-intensive to establish and execute, given that it is hyper-personalized and requires a lot of data for segmentation. As you set these objectives, consider how they play into your ROI.

Account Based Marketing 302

Account Based Marketing ROI ABM Budget Programs 302

Martech

JULY 1, 2023

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning: “This property is scheduled to stop processing data very soon. Why we care. How it works.

Analytics 85

Analytics Marketing Analytics Tools API Opt-out 85

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Martech

NOVEMBER 3, 2023

Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. What performed well? What didn’t?

Planning 110

Planning Process Enterprise Management Lead Scoring 110

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. This measurement methodology is quickly becoming obsolete.”.

Analytics 110

Analytics Google Marketing Analytics Tools Privacy 110

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Create content efficiently and at scale.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. At its core, Marketing Software ROI is a calculation that measures the value gained from your investment in marketing technology.

Work Management 52

Work Management Marketing Management ROI Software 52

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Creative analytics achieves this by integrating audience and creative data so that they are analyzed and measured in conjunction rather than in isolation.

Marketing Attribution 94

Marketing Attribution Creativity Analytics Paid Search Agency 94

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). In the last post we discussed the GA4 Setup Assistant in Universal Analytics. You will need to use your measurement ID to start tracking with GTM.

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Google Trigger Marketing 119

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Velocity Partners

JUNE 6, 2023

On the surface, it’s not a controversial statement that content should make a clear, measurable contribution to revenue. The reality is a lot of marketers never measure beyond the categories Google Analytics defined. They measure what they can instead of what they should : how marketing inspires prospects to take action.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Martech

AUGUST 15, 2023

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. VideoAmp joins Set-Top Box and smart TV data, along with other data inputs, to measure audiences across platforms.

Paid Search Agency 83

Paid Search Agency Broadcasting Impressions Demographics 83