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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. Unfortunately, this is the easy, and almost universal, way to measure digital marketing today.

Marketing Analytics – Measuring What Matters in B2B

Great B2B Marketing

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. So how do you decide what to measure and how to present the data? Don’t measure anything you can’t act upon.

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business? Certainly, there’s no lack of of activity-based metrics that are measurable: views, clicks, shares, likes, visits, tweets, mentions, comments, etc. Like the social media ROI debate , content marketing pundits and practitioners differ on the practicality of measuring the ROI of their efforts.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Everything is now measurable. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., marketers to ignore performance measurement moving forward.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones , Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. By Brooke B.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other.

Best Practices for Revenue Ops: Data & Analytics

bizible

As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics. What does Data & Analytics mean through the lens of B2B ops?

An expanded view of influence marketing measurement

grow - Practical Marketing Solutions

Indeed, Twitter mentions and follower counts may be the least effective way to measure anything when it comes to true influence. Cost savings — Research shows impressions generated by influencers compare favorably to traditional advertising measures.

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B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Everything is now measurable. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., marketers to ignore performance measurement moving forward.

Measuring Content with the New Google Analytics

NuSpark

Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Analytics Content

Are Millennial Marketers More Analytical?

Customer Experience Matrix

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority.

Why screenshots may be the key to influence marketing measurement

grow - Practical Marketing Solutions

As you would expect, there was also a lot of discussion on influence marketing measurement and one keynote session in particular blew me away with an idea that is so simple and yet so powerful: screenshots. Screenshots as influence marketing measurement. By Mark Schaefer.

8 Essential Google Analytics Reports For B2B Marketing

MLT Creative

Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Everything is now measurable. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., marketers to ignore performance measurement moving forward.

A Structured Approach to Demand Generation Analytics

ANNUITAS

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. So, why not incorporate a step to measure the impact it has once launched?

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48 Ways to Measure Social Media Success

Webbiquity

But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. There are an abundance of measures, from machining tolerances on shafts to the temperature in the paint room, which are vital to track during the manufacturing process.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Social Media Metrics & Analytics; Measuring Success

NuSpark

An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data. How are you measuring social media?

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Provided): 10 Ways to Prove SEO Value in Google Analytics.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.

How to Measure Campaign Effectiveness

Salesfusion

Far too often we dedicate hours upon hours to planning and executing campaigns never to measure whether or not our efforts paid off. Why You Need to Measure Your Efforts. You did the work — why is measuring it so important? What You Should Measure (and How To Do It).

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

Another way to measure social media success

grow - Practical Marketing Solutions

I work in marketing analytics. The cost of getting an accurate measurement is. But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue.

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]

Crimson Marketing

It’s all about measuring progress. So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In this Moneyball for Marketing podcast, she shares with us how to start measuring data in marketing, when starting a marketing analytics practice is hard.

5 Goals for B2B Brands to Measure in Google Analytics

KEO Marketing

There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. And when they decide to measure conversions, they’re usually wondering about goals.

Can Marketers Predict and Measure Influence, Down to the Dollar?

grow - Practical Marketing Solutions

Even then, Schaefer saw influence as having a direct and measurable impact on the bottom line. Major players like IBM , Dell and Oracle are facing increased competition from start-ups claiming to have cracked the code for measuring and predicting social influence on revenue.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics

bizible

How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. The units of B2B analytics is the touchpoint.

Measuring the Customer Journey from Leads to Revenue

bizible

We recently hosted a webinar with Nick Ezzo, VP of Demand Generation at Host Analytics and Sudhir Kaushik, the VP of Product at Captora, for their thoughts on executing marketing campaigns that turn into revenue. Measuring Success Based on Revenue.

Free Benchmarking–Does Your Marketing Measure Up?

VisionEdge

Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. The focus of the survey is Marketing Alignment, Accountability, Analytics, Operations, and Performance Management capabilities.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

The measurability of the web can be a double-edged sword. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. 35+ tips and tricks for sexier Google analytics reports by Webdistortion. ” Creating Custom Reports in Google Analytics by PPC Hero.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

How To Measure Paid Media ROI (ROAS)

bizible

Moreover, creating ads and getting clicks is one thing; effectively measuring it is a completely different beast. Measuring your performance is critical because it allows you to prove the value of your work, as well as improve your performance going forward. How To Measure It.

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Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.