PPC V Influencer Marketing; Clicks V Sales
APRIL 27, 2017
Marketing trends are ever-changing as consumers change the way in which they vet brands and approach their decision process. INFLUENCER MARKETING: THE PROS . Influencer marketing drives sales. Influencer marketing has better ROI. Influencer marketing allows for creativity.
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.
A PPC Optimization Checklist for the B2B Marketer
MARCH 3, 2015
One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. A B2B PPC Optimization Checklist. B2B Online Marketing Blog Search Engine Advertising
How to Play PPC Like Fantasy Football
FEBRUARY 25, 2016
Looking at the parallels between the Fantasy sports world and paid search marketing , it’s easy to see that both can be approached in the same competitive manner. Paid search marketing works in much the same way. B2B Online Marketing Blog Search Engine Advertising
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads.
Decision 2012: Should Your B2B Firm Choose SEO or PPC?
SEPTEMBER 25, 2012
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results.
How to Leverage Baidu Analytics to Grow Your Digital Presence in China
NOVEMBER 8, 2016
Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).
4 Ways to Improve Your Online Marketing Funnel
MARCH 21, 2013
He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,
3 Reasons Why SEO & PPC Are More Powerful Together
OCTOBER 10, 2014
We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC.
How to build a killer content team
MARCH 31, 2017
A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set).
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Mike Pickowicz (PPC/SEM Analyst).
Exploring 5 Essential Baidu Tools For B2B Online Marketers
JULY 14, 2014
In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program.
How to Create PPC Ads People Will Actually Click
AUGUST 2, 2013
Whether it’s commercials, online ads, or those poor faces racking up "impressions" on bus benches, there’s no doubt we’ve grown a sense of numbness toward marketing messages over time. This is one of the things we explore in our latest new ebook about advanced PPC strategies.
Your Analytics Questions Answered (Interview)
EMagine B2B Blog
OCTOBER 6, 2014
Alicia Hale, VP of Digital Marketing Services | eMagine. On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? How accurate is the customer demographic data in analytics? Semalt is an analytics tool.
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here.
The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
MAY 2, 2017
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?
Click Ad Fraud is out of control — Here’s how you can fight back
grow - Practical Marketing Solutions
NOVEMBER 25, 2013
” Solve Media’s quarterly Bot Traffic Market Advisory shows that between 20-30 percent of online ad traffic is fake. Regularly monitor your analytics to check the bounce rate, dwell time, pages per visit, etc.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Welcome back marketers. So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Surely not enough to be worth marketing dollars.
Need an Edge? Do A Content Marketing Competitive Analysis
APRIL 24, 2017
And so is marketing. Content marketing, in particular, is ferociously competitive. Actually, if I were still managing PPC, I wouldn’t even consider doing it without this kind of information. As you know, content creation is something most content marketers struggle with.
Using Online Data to Predict Patient Behavior
APRIL 16, 2014
Predictive Analytics. Your crystal ball is here with healthcare predictive analytics. And you, as a healthcare marketer, can use that data to anticipate patient needs, prepare your staff and provide better care. Analytics / Big Data Healthcare
The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
FEBRUARY 16, 2015
That’s especially true when it comes to marketing technology. There are so many options out there – it seems like everywhere you look, there’s a new way to spend your marketing dollars. How can you find the marketing tactics that will work for your company?
Personalize the Online Experience for Prospective Students
JANUARY 7, 2016
What can an education marketer do to create a personal experience that keeps visitors glued to your school's website? You can personalize a visitor's online experience, from the moment they land on your page, to the one when they open their tenth email from you. Their online behavior.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow.
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Google Analytics.
8 Tips and a Few More Resources for Holiday Marketing
NOVEMBER 6, 2015
As marketers or business owners there often are two camps around the holidays: stressed and incredibly busy, or feeling the seasonal low. The holiday season presents marketers with a ripe opportunity to end Q4 with a bang. 5 Last Minute PPC Holiday Tips for Advertisers on ClickZ.com.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Consumers hate online ads.
What Is B2B Social Media Marketing?
MARCH 30, 2017
Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Marketing Insider Group.
PPC Optimization: Conversion is Only Half the Battle
Modern B2B Marketing
JANUARY 31, 2012
by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Most marketing departments would be more comfortable handing off a lead from firstname.lastname@example.org than one from email@example.com.
What Every B2B Marketer Should be Doing Online in 2013
EMagine B2B Blog
JANUARY 29, 2013
In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. They market their business primarily by talking about the product/service/solution you sell.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Online Reputation Management.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Example of landing page experience via PPC ad.
8 Keyword Research Tools for Search Engine Marketing in China
SEPTEMBER 22, 2016
No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. I hope this list will facilitate your SEO and PPC programs in China and help you net the best fish!
5 Essential Disciplines For The B2B Marketing Professional
SEPTEMBER 11, 2015
Website Analytics. If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns.