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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Marketing trends are ever-changing as consumers change the way in which they vet brands and approach their decision process. INFLUENCER MARKETING: THE PROS . Influencer marketing drives sales. Influencer marketing has better ROI. Influencer marketing allows for creativity.

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

Trending Sources

A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. A B2B PPC Optimization Checklist. B2B Online Marketing Blog Search Engine Advertising

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How to Play PPC Like Fantasy Football

KoMarketing Associates

Looking at the parallels between the Fantasy sports world and paid search marketing , it’s easy to see that both can be approached in the same competitive manner. Paid search marketing works in much the same way. B2B Online Marketing Blog Search Engine Advertising

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads.

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4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

That's where self-paced online learning comes in. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. 32 Free Marketing Courses to Take in 2017.

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10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Today’s WPO model emphasizes the importance of fusing a solid content strategy with a comprehensive online distribution strategy in order to maximize brand visibility and credibility. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC.

How to build a killer content team

Biznology

A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set).

How to Accurately Track Your Website Leads

Webbiquity

Have you ever wondered whether your PPC or SEO campaign is worth the investment? PPC advertising consultants and management companies see this play out time and time again when we dig into why a prospective client has been treading water. Guest post by Matt Cannon.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Mike Pickowicz (PPC/SEM Analyst).

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program.

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

How to Create PPC Ads People Will Actually Click

Hubspot

Whether it’s commercials, online ads, or those poor faces racking up "impressions" on bus benches, there’s no doubt we’ve grown a sense of numbness toward marketing messages over time. This is one of the things we explore in our latest new ebook about advanced PPC strategies.

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Your Analytics Questions Answered (Interview)

EMagine B2B Blog

Alicia Hale, VP of Digital Marketing Services | eMagine. On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? How accurate is the customer demographic data in analytics? Semalt is an analytics tool.

The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?

Click Ad Fraud is out of control — Here’s how you can fight back

grow - Practical Marketing Solutions

” Solve Media’s quarterly Bot Traffic Market Advisory shows that between 20-30 percent of online ad traffic is fake. Regularly monitor your analytics to check the bounce rate, dwell time, pages per visit, etc.

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The “Marketing” Guide for Higher Education Content Marketing

Fathom

Welcome back marketers. So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Surely not enough to be worth marketing dollars.

Using Online Data to Predict Patient Behavior

Fathom

Predictive Analytics. Your crystal ball is here with healthcare predictive analytics. And you, as a healthcare marketer, can use that data to anticipate patient needs, prepare your staff and provide better care. Analytics / Big Data Healthcare

The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards

Marketing Action

That’s especially true when it comes to marketing technology. There are so many options out there – it seems like everywhere you look, there’s a new way to spend your marketing dollars. How can you find the marketing tactics that will work for your company?

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow.

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

And so is marketing. Content marketing, in particular, is ferociously competitive. Actually, if I were still managing PPC, I wouldn’t even consider doing it without this kind of information. As you know, content creation is something most content marketers struggle with.

Personalize the Online Experience for Prospective Students

Hubspot

What can an education marketer do to create a personal experience that keeps visitors glued to your school's website? You can personalize a visitor's online experience, from the moment they land on your page, to the one when they open their tenth email from you. Their online behavior.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Google Analytics.

8 Tips and a Few More Resources for Holiday Marketing

Act-On

As marketers or business owners there often are two camps around the holidays: stressed and incredibly busy, or feeling the seasonal low. The holiday season presents marketers with a ripe opportunity to end Q4 with a bang. 5 Last Minute PPC Holiday Tips for Advertisers on ClickZ.com.

What Every B2B Marketer Should be Doing Online in 2013

EMagine B2B Blog

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. They market their business primarily by talking about the product/service/solution you sell.

PPC Optimization: Conversion is Only Half the Battle

Modern B2B Marketing

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Most marketing departments would be more comfortable handing off a lead from sballmer@microsoft.com than one from anonymous@gmail.com.

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What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.

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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Example of landing page experience via PPC ad.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Consumers hate online ads.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Marketing Insider Group.

5 Essential Disciplines For The B2B Marketing Professional

KoMarketing Associates

Website Analytics. If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns.

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8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. I hope this list will facilitate your SEO and PPC programs in China and help you net the best fish!