WebMarketCentral

4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly.

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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. Are Your Analytics Reports Breaking News or Listing Facts? What's more, as Dean points out, "In addition to being useful, these alternative site analytics solutions are fun."

Trending Sources

Best of 2007: Web Analytics

WebMarketCentral

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. And how can you most effectively use web analytics to make productive changes?

Executive-Level Web Analytics

WebMarketCentral

If you are running a search marketing campaign, the measures that top the list for executives, not surprisingly, are leads, cost per lead, and associated trends. Next, they want to know the top search marketing keywords -- which phrases are drawing the highest number of clicks.

Executive-Level Web Analytics, Part 2

WebMarketCentral

Dainow advises web marketers to ignore total site traffic and focus on conversions. Second, marketers should also look beyond immediate sales conversions to also track "marketing conversions."

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

A sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? There are also fee-based versions that provide more advanced analytics and video promotion features. Tags: Cool Web Marketing Tools

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Best of 2008: Email Marketing Tips

WebMarketCentral

Which common email marketing mistakes should you make sure to avoid? Discover the answers to all of these questions plus email marketing strategy, tips and interesting statistics in these blog posts and articles, some of the best from the last 12 months on the topic of email marketing.

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Tags: Cool Web Marketing Tools

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Tags: Web Marketing

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. Our customers have real-time analytics available to them to track response rates to their campaigns.

Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

tactics to boost b2b marketing results. Tags: Cool Web Marketing Tools Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? Let the market tell you what works and what doesn't.

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

There's lots more red meat for web analytics data junkies as well. Google’s Top Search Engine Ranking Factors by Green Marketing 2.0 Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search?

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

How Internet marketing is like a ruptured disc. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. Charlie Brown and the Peanuts gang running an ad agency.

SEO 1

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Warren Buffett, Search Marketing Guru? and how they relate to search engine marketing. Tags: General Marketing

B2B Marketing Fast Fixes

WebMarketCentral

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). Start by looking in your analytics program to identify the top phrases prospects are using to find you.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. How can online video help with SEO and online reputation management ?

SEO 1

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. Can you come up with three things to write that won't include one shred of marketing B.S.

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. by Jim's Marketing Blog Though the title may sound spammy, Jim Connolly isn't hawking some bogus "Internet marketing" software here.

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Stupid marketing copy mistakes by iMedia Connection Christopher Richards provides an amusing tour of common mistakes made when ad copy strays, under categories such as "sloppy copy" and "beyond clich é." Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions.

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Search Marketing and Microsoft adCenter.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Resources to improve your Internet marketing skills? 10 Rules for Setting Your Internet Marketing Budget by Conversation Marketing In yet another of his many remarkable posts, Ian Lurie provides practical responses to the "It costs WHAT?!" Tags: Web Marketing Random

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Tags: Cool Web Marketing Tools

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year. Tags: Web Marketing Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad?

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year.

What Email Marketers Need to Know

WebMarketCentral

Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. Selecting an Email Service Provider (ESP) provides a list of the top 10 criteria to consider when choosing a hosted email marketing platform for your organization.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Translating the Language of Search by ClickZ Julie Batten translates "SEO speak," providing definitions for more than a dozen commonly used terms / jargon in search marketing. Where can you find the best SEO tools and resources (I mean, other than here)?

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

TopRank Best List of RSS Blog Directories to Submit Your Blog and Feed by TopRank Online Marketing Blog An outstanding list of blog directories, RSS and ping sites to help spread the fame of your blog. Everyone who writes a business blog ultimately wants the same thing—more traffic.

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. Tags: Web Marketing

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Best of 2008: Website Design

WebMarketCentral

Tags: Web Marketing

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company?

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? What are some of the best tools for implementing PR 2.0?

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business.

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g.,