Contently

MARCH 14, 2023

” If you want to turn SEO into your personal cash cow, you need quality content – plus you’ll need to follow some SEO recommendations to set your site apart from competitors. Use the Search Analytics tool within Google Search Console for keyword research, providing SEO recommendations for popular search terms.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Martech

SEPTEMBER 6, 2022

Prioritize and personalize your first-party data. Some levels of personalization and contextualization will be harder to achieve amid all the new iOS changes. Another vital tool is to take another pass at your CRM segmentation, focusing on audiences that yield long-term value rather than short-term profit. See terms.

Privacy 106

Privacy Advertisements Advertising Tips 106

Only B2B

MARCH 10, 2022

Free SEO analytics reports are available from Google Analytics. Before making a purchase, B2B buyers are extremely analytical, risk-averse, and frequently require the permission of numerous ROI-focused decision-makers. Personalize Your Website With Vibrant Web Pages. Create A Free Lead Generation Tool. It’s a must.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? contentmarketing #customerexperience Click To Tweet.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

ClickDimensions

OCTOBER 24, 2023

AI aids in optimizing keywords and improving search engine rankings: Keyword Research: AI tools analyze search trends, competition, and user behaviour to suggest relevant keywords and long-tail phrases to target.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

SalesIntel

AUGUST 7, 2023

Personalization of the B2B Marketing Experience Lastly, it’s worth noting that this technology doesn’t only make consumers’ lives simpler but also hides a number of perks for businesses. It has the potential to become a powerful tool for personalizing B2B marketing experience and engaging with your prospects in more meaningful ways.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords. Sometimes, less can be more.

Keywords 96

Keywords Paid Content SEO Lead Scoring 96

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

accelerate agency

MAY 17, 2022

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. You’ll probably have a good deal of personal information on your current customers. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. You’ll probably have a good deal of personal information on your current customers. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

nDash

JUNE 1, 2021

Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. More importantly, when a person bounces from your site, they don’t engage with your business or make a purchase. Staying away from Long-tailed keywords. That is called a bounce.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Marketing Insider Group

FEBRUARY 1, 2021

B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. During the initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide you with buyer intent insights. What are they learning from those websites?

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Conductor

MARCH 29, 2022

consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. For this analysis, we analyzed 16 eCommerce domains within Google Analytics. But they recently reported that, while overall in-person visits were down, each open location was receiving more visits.

eCommerce 115

eCommerce Paid Content Features Trends 115

Scoop.it

NOVEMBER 2, 2023

By leveraging sophisticated data analytics and machine learning algorithms, cloud manufacturing software can analyze past consumer behavior patterns to anticipate future trends and demands. Customers expect this cross-platform personalization everywhere, from website designs and mobile optimization to social media and content marketing.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

chiefmartech

SEPTEMBER 5, 2021

Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Breadcrumbs.io — no-code analytics tool to identify “hidden” revenue. Tavus — personalized deep fake videos for marketing/sales outreach. Writesonic — AI-powered copywriting tools.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

accelerate agency

NOVEMBER 3, 2020

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. You’ll probably have a good deal of personal information on your current customers. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

ClearVoice

SEPTEMBER 22, 2023

Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content. This personal touch can make a significant difference in conversion rates, turning a passive viewer into an active user or buyer.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

FunnelEnvy

FEBRUARY 5, 2024

Organizing content topics and long-tail keywords around search intent is a simple way to organize your approach. Focusing on targeting and personalization is critical if your goal is to maximize ROI with targeted PPC campaigns. SEO primes long-term growth, and PPC provides an immediate impact. Funnel Envy can help.

Paid Content 62

Paid Content PPC Traffic SEO 62

chiefmartech

APRIL 24, 2018

This graphic is only our personal approximation of the marketing technology space and is surely rife with errors and omissions (our apologies). We see this long tail in the products that marketers adopt in their marketing stacks too. Well, for one thing, we got rid of the category for Predictive Analytics.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Adobe Experience Cloud Blog

JUNE 11, 2018

You can deliver and shape the customer journey each person who visits your website experiences, but you need to know them first. The wide range of analytics tools out there makes analyzing and understanding your competitors easier than ever before. Know Your Customer. Your customer’s digital experience is entirely down to you.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134

Convert

JANUARY 17, 2024

Generative AI engines generate accurate and personalized answers to any search query. It has been found that it takes between 5 and 7 touchpoints for a person to remember your brand. It’s engaging with the same person again and again to build recognition. Up your analytics and conversion monitoring game. This is key.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Moz

JANUARY 14, 2020

More and more budget flowed to search to win exposure to the cherished searcher — that person pounding on their keyboard with their credit card between their teeth, drunk on the newfound novelty of online shopping. This stat summons the final wag for the long-tail of smaller specialist retailers.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Vision6

JANUARY 19, 2021

Analytics tools saturate the market. A little goes a long way. Are they offering paid endorsements to influential media personalities? Don’t be that person. A good way to gauge this is to ask yourself, have I been directed to the best person or department to answer my question? Can your business do that too?

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making. SEO Helps Target and Personalize ABM Content. Completing these tasks is critical for success with the next step: defining a personalized, targeted content strategy.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Televerde

DECEMBER 1, 2020

Long-tail keywords like “buy AI tools for marketing” mean someone is right at the end of the sales funnel and wants a solution they can purchase right now. Plus, you can use the analytics to collect valuable behavioral data. Long-form thought leadership content is key. Optimize PPC Keywords and Associated Landing Pages.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

ClearVoice

AUGUST 23, 2023

Personalized Engagement: AI analyzes data about your target audience’s behavior and interests to tailor content to individual users. For example, it can generate blog post titles, social media post suggestions, and even comprehensive outlines for long-form content. This sets the groundwork for more effective, targeted content.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

SmartBrief - Marketing

SEPTEMBER 25, 2023

We have dashboards that measure customer responses in real time, and we have Google Analytics. That customer journey began long before and continues well beyond the software we may use to monitor our website. The advent of digital marketing has provided tools and platforms for measurement that many of us never imagined.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

ClearVoice

OCTOBER 23, 2023

At its core, SGE aims to provide users with more relevant, context-aware, personalized search results. That enables SGE to deliver personalized and relevant search results almost instantaneously. Your goal isn’t necessarily to hit long-tail keywords. What does that mean?

User-Generated Content 52

User-Generated Content Paid Search Agency Intent Keywords 52

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. At least, right now, it’s a one man band.

Research 80

Research Process Long Tail Marketing Blogger 80

ClickZ

OCTOBER 20, 2020

You can automate when to send texts and emails to new leads with pre-written emails you can personalize that guide your lead to the next step with pre-formatted templates. You can also create templates for text messages as well as the ability to edit templates for one-off personalization.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. Zoomers are looking for a reflection of their personal values in brands and are prepared to hold them accountable.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Brightedge

JUNE 3, 2020

Because in-person events have been postponed or canceled, companies can move conferences and major events online. Tanu Vijayavargiya, Global Digital Analytics Lead at IBM says consumers are interested in the touch and feel of being virtually present. What content is resonating with consumers in the B2B tech category?

Research 80

Research SEO B2B Long Tail Marketing 80