Scoop.it

MARCH 14, 2024

For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target. However, if you partner with influencers, you can use their social channels and blogs to target the same long-tail keywords.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

MARCH 1, 2024

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. It’s their job to show customers products they’re likely to buy, and AI predictive analytics helps with this task.

Marketing AI 97

Marketing AI Merchandising Enterprise Management Long Tail Marketing 97

Exo B2B

MARCH 19, 2024

In other words, it’s coming… Google SGE is going to impact the way we do our searches, and that’s going to have a negative impact on your good old Google Analytics statistics. This means : Privilégier les «long tail keywords» (mot-clé longue traîne). In 6-9 months, probably yes!

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Top Rank Marketing

FEBRUARY 5, 2024

We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Are searchers even looking for long form content on this topic? Explore long-tail keywords Longer, more specific keywords often indicate searchers who are closer to taking an action.

Keywords 105

Keywords Research Traffic Lead Ranking 105

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. Pinpoint long-tail keywords with less competition that may be easier to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Advanced Google Analytics Hacks.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Contently

MARCH 14, 2023

Use the Search Analytics tool within Google Search Console for keyword research, providing SEO recommendations for popular search terms. The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Martech

AUGUST 2, 2022

These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. stacks quickly start to look very different; the long tail of products found in stacks is very long.

Marketing Automation Services 116

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 116

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Predictive analytics are changing the B2B marketing landscape and for good reasons. Fewer resources : You need fewer resources to implement predictive analytics than traditional marketing strategies.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. These terms signal higher purchase intent. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Google Analytics. Remarketing.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Only B2B

MARCH 10, 2022

Free SEO analytics reports are available from Google Analytics. Before making a purchase, B2B buyers are extremely analytical, risk-averse, and frequently require the permission of numerous ROI-focused decision-makers. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. HubSpot provides a CRM for free.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Outbrain

NOVEMBER 26, 2019

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Google Analytics dashboards.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Valasys

OCTOBER 2, 2023

Utilizing Long-Tail Keywords Long-tail keywords are specific phrases that potential customers might use in their searches. How long does it take for results from local SEO efforts? Implement these tips, monitor your progress, and adapt your strategy as needed to see long-term success.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Martech

SEPTEMBER 6, 2022

Another vital tool is to take another pass at your CRM segmentation, focusing on audiences that yield long-term value rather than short-term profit. For example, if you’ve only been collecting post-purchase data, integrate other signals like last-click conversion events in both Facebook and Google Analytics.

Privacy 111

Privacy Advertisements Advertising Tips 111

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. The content can also be converted to PDF format for use in offline customer service interactions.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Contently

MARCH 30, 2020

While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. Play the long game and reallocate those funds towards content, which is designed to build relationships and nurture leads. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Entrance Keywords.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more. Did they search long-tail, specific keywords?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords. Sometimes, less can be more.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

accelerate agency

MAY 17, 2022

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. Analytics reports provide you with crucial information on visitors to your website.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. Analytics reports provide you with crucial information on visitors to your website.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

ClickDimensions

OCTOBER 24, 2023

AI aids in optimizing keywords and improving search engine rankings: Keyword Research: AI tools analyze search trends, competition, and user behaviour to suggest relevant keywords and long-tail phrases to target.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

SalesIntel

AUGUST 7, 2023

Use long-tail keywords – Apart from questions; users often use long phrases when looking for information using their voice. These long phrases are long-tail keywords that are much more specific and have a stronger intent than short-tail ones.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Hubspot

MARCH 19, 2020

You can include short-tail (e.g., "AI") AI") and long-tail (e.g., These pieces of cluster content will provide more detail related to a specific long-form keyword that's related to the main topic you covered on the pillar page. You can develop a pillar page for each of your company's main focus areas.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Stevens & Tate

DECEMBER 14, 2020

Optimization requires that you include keywords and long-tail keywords, or phrases, in your blog. By contrast, “best Chicago summer wines” are much better long-tail keyword because they specific, including details like region and season. Keywords are key. Read our article about 3 key benefits of SEO. Popularity contest.

Optimization 72

Optimization Long Tail Marketing Marketing Websites Buyer Personas 72

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Long-Tail Keyword Development. There is very little low hanging fruit in the SEO landscape. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. The myopia comes into play when a webmaster becomes solely focused on head terms and ignores the real source of website traffic, the SEO long tail. ” How to Fix Long Tail Traffic Drops.

Lead Ranking 64

Lead Ranking Lead Scoring Keywords Traffic 64

KoMarketing Associates

SEPTEMBER 22, 2016

Baidu Analytics for Organic Keywords Data. Don’t worry if you don’t have a Baidu PPC account; you can still get a search term report through Baidu Analytics. By inserting the tracking code in your website, Baidu Analytics tracks the data on how people land on your website and what terms they used to search for your site.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Martech

APRIL 28, 2023

Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. Generative AI models can also improve predictive analytics. Up to 44.5%

Marketing AI 124

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 124