Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Keep reading for the details. Why we care. Why we care.

Marketo 110

Marketo Enterprise Management Template Sales Qualified Leads 110

FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

Marketo 52

Marketo Personalization Marketing Qualified Leads MQL 52

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Link Click-Through Rate (Link CTR) 4. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Overall View Count 3.2

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. Image source: [link]. There are numerous MarTech tools available. SharpSpring. ActiveCampaign.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Adobe Experience Cloud Blog

APRIL 1, 2015

In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions. Why does this matter? Please share in the comments below.

Marketo 48

Marketo ROI Adwords Google 48

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Webbiquity

SEPTEMBER 27, 2019

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. And needless to say, ensure that the links redirect to the proper pages. Don’t forget to test all of the links. Pay close attention to the subject line length and wording. Email Design.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

JULY 27, 2010

In the past couple of posts, I have explained the methodology behind revenue cycle analytics, its best practices and the importance of defining your revenue stages. This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages.

Lead Ranking 48

Lead Ranking Marketo Analytics Lead Scoring 48

Adobe Experience Cloud Blog

JULY 23, 2014

According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. Today, Marketo announced that they’re standing up for the next generation of marketers. Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Marketo 48

Marketo Marketing Automation Services Thought Leadership Marketing Automation 48

Only B2B

MARCH 13, 2024

Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role. Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers. Additionally, Google Analytics remains a cornerstone for website traffic analysis.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Source: [link] Now — how can you be sure if this is going to work? You can use data and analytics to spot your target accounts and personalize your marketing messages.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Kabbage

NOVEMBER 9, 2016

Where can I find it: [link]. Where can I find it: [link]. Where can I find it: [link]. Why should I read it: If there’s one thing Marketo does really well, it’s content. Where can I find it: [link]. Where can I find it: [link]. Where can I find it: [link]. B2B Marketing Blogs. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Heinz Marketing

DECEMBER 27, 2023

In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies. Are other reputable sites linking back to your content? Google Analytics remains a cornerstone for tracking various metrics like traffic and engagement.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. Besides making your analytics page easier to read and digest, Facebook has some hot new data, fresh off the presses. See Powerful New Ad Metrics and Page Insights.

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Top Rank Marketing

NOVEMBER 13, 2023

On the other hand, if your content prioritizes answering reader questions, includes relevant statistics, cites third-party sources, and links to other relevant content on your own website, you are much more likely to be seen as a credible resource. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. These tools encompass functionalities such as lead capture, scoring, segmentation, nurturing workflows, and real-time analytics.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Vidyard

JULY 28, 2021

Know Who’s Clicking with Action Analytics What’s a Video Call to Action, Anyway? The Action links to your calendar management tool so that the viewer can set up a meeting. Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform. Here’s an example of Action Analytics at work.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Lenny's Newsletter

AUGUST 13, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Adobe Experience Cloud Blog

NOVEMBER 24, 2015

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Essentially, you don’t need to use good ol’ faith any longer.

Multivariate analysis 48

Multivariate analysis Analytics Marketing Websites Marketing Analytics Tools 48

Parse.ly

AUGUST 3, 2023

What changes did Apple make to link tracking? One of the most significant updates concerns link tracking. To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

DiscoverOrg

JANUARY 8, 2019

An advanced analytics platform that can show what different customers look like. A tool that links to engagement platform in an automated way. A focus on hiring the right people, clear data input and lots of it, and all of that plugged into an analytical model spits out the analytics. What will that take?

Intent Data 149

Intent Data Intent Signal B2B Intent 149

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

OCTOBER 26, 2016

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Here are four tips to get the most out of your predictive analytics efforts: 1.

Marketing Automation Services 48

Marketing Automation Services Analytics Automation B2B Thought Leadership 48

SmartBug Media

FEBRUARY 10, 2020

Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. In fact, according to Marketo , 25 percent of all leads will never buy your product or service. What Is Lead Scoring?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

JANUARY 5, 2018

I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. More comprehensive analytics— 6%. Let’s keep our feet on the ground—it’s not 2019!).

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. My colleague Justina just wrote about how B2B marketers can leverage social media for SEO link building and content visibility. Overall inbound links acquired via social media activity. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Sprout Social

NOVEMBER 11, 2021

Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365. After interacting with a user in Sprout’s Smart Inbox, you can link existing Salesforce users to new contacts via social. You can add product links to outgoing posts and message replies in the Smart Inbox in addition to product templates.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Adobe Experience Cloud Blog

APRIL 13, 2017

Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy. Check out all of our exhibiting partners before you even set foot in Moscone West.

Advertising Agencies 122

Advertising Agencies Marketo Thought Leadership Trade Show 122

Directive Agency

FEBRUARY 4, 2022

Marketing Operations also usually owns the reporting and analytical function within marketing. Those four are Hubspot, Marketo, Pardot and Eloqua. You can find it at [link]. You can find that at [link]. Six Bricks is the premier training platform for Marketo and Bizible.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80