What Determines Success for B2B in the Online World?
EMagine B2B Blog
APRIL 4, 2013
To put it plainly, success=sales. But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart” Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena.
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