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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation


Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Analytics packages do this all the time to measure website performance.

Abandon Your Marketing Automation System!?


I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy.

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ActiveConversion Review - SMB Lead Management


From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Lead Scoring. Lead scoring configuration. Email marketing.

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

The system also improves Web analytics by flagging responses from specific companies and market segments, even when visitors fail to identify themselves, delete cookies, or reach the site without clicking on email links. In particular, there are no prebuilt connectors for specific application systems (Web site engines, CRM systems or analytics tools), so clients are on their own when it comes to integrating the information they receive.

What Determines Success for B2B in the Online World?

EMagine B2B Blog

In the world of the consumer, it is easy enough to judge success with your online marketing efforts. But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart” Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena.