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A ton of useful information on social media marketing measurement!

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On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI.

Adapting To The NEW Consumer With Better Analytics

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In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones , Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. By Brooke B.

Four profound marketing megatrends for 2016 and beyond

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Overcoming Information density. And the number that seems to be making the rounds is that in five years the amount of information on the web will increase by 500 percent or more. Analytics — A simple social media dashboard is not enough to win in this environment.

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Four marketing mega trends nobody’s talking about

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These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. They want all their information in their newstream. By Mark Schaefer.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.

Content Shock is here. Now what?

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My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density. But information density and the battle for attention certainly plays some role.

A new process to quantify content marketing success

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Today, consumers face a world of overwhelming information density. In the next five years, the amount of information on the web is projected to increase by at least 500%. Predictive analytics. Today, consumers face a world of overwhelming information density.

Your marketing success may hinge on Gray Social Media

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He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Her level of tweeting is so obscure that she is invisible on the social analytics radar.

Four ways customer connections will change by 2020

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You provide them with meaty, highly informative , engaging content on your website, as well as blogs, video, podcasts, and pins. You distribute this information via your social media feeds and probably pay to boost it through ads. Technology is changing the way we buy, fly and try.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.

Five 2015 digital marketing trends for your consideration

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By 2020, the amount of information on the web is expected to increase by 600%. The challenge of cutting through that overwhelming information density is THE marketing challenge for the next few years. By 2020, the amount of information on the web is expected to increase by 600%.

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The uncomfortable state of content marketing metrics

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Perhaps they found the article organically and I had a record of page views in Google Analytics. I don’t have access to that information. Analytical capabilities are not keeping up with the changes in the industry.

A Special Message for You: The Power of Personalized Marketing

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Armed with this information, you can design marketing messages highly relevant to that audience segment. Armed with this information, you can design marketing messages highly relevant to that audience segment. By Kerry Gorgone, {grow} Contributing Columnist. Great.

The Data-Driven Sales Team: Why Social Selling Works

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According to findings from recent research on the impact of “social selling” in large IT organizations, 75 percent of B2B buyers are influenced by information found on social channels. Big Data and Analytics Social Media and Sales

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.

3 Ways to know your prospects as well as they know you!

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Similar to the opt-in form, you can create an area on your landing page to ask subscribers what their interests are or what information they’re seeking. By Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects?

From newbie to expert, here are the best social media tools for your business

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The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you are a new user. Analytics. Google Analytics and Typeform – Google Analytics is an obvious tool.

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37 Big Data Case Studies with Big Results

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BRITISH AIRWAYS : “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics.

Standing out in a world of information density

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I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. Is it going to become easier to manage as analytics improve?

The 5 hottest marketing jobs in a digital age

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Content and creatives To fight through information density, marketing-related content is going to have to be scintillating. To fight through information density, marketing-related content is going to have to be scintillating.

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Why this is the most difficult (and fun!) time to be in marketing

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2) Information competition. But allow me to suggest that there is just one mega-trend that is overwhelming our business right now, and that is the malignant force of information density. The overwhelming growth of information is like a hammer pounding on the marketing anvil.

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How to keep yourself safe from social engineering attacks

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Being found is great in business, but are you sharing too much private information? Social engineering , in the context of information security , refers to psychological manipulation of people into performing actions or divulging confidential information.

10 things you need to know NOW about OmniChannel Marketing

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The future belongs to wearable technology, augmented reality, and advanced filters to help us deal with overwhelming information density , a fourth digital layer. Analytics is the key to the kingdom.

The one social media rule ALL businesses should follow

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should follow is this: Be the boss of your own information. What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. The first example is for Google Analytics. By Brooke B.

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33 Inspiring B2B digital marketing case studies

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OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities.

The art and science of developing an enterprise content strategy

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I think when we look at the changes in the platforms and evolving ways people use information, there’s more we can do. The information density you have written about in your Content Shock piece is real. Informed?

Why the sales funnel is alive and well and living on the web

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Because pre-internet, brands were the primary gatekeepers of the content (information) about their products and services. This meant that consumers looking for information in the awareness or interest phase were force-fed lower funnel content or information by sales and marketing people.

If you stopped publishing your social content, would anybody notice?

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A shocking statement by Chartbeat, a real-time traffic analytics company. A shocking statement by Chartbeat, a real-time traffic analytics company.

Sponsored content and the economics of trust

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The post included a suspicious number of positive references to a social analytics company and I thought, “Wow, they must have paid him to write this.” ” Sure enough, at the bottom of the post he disclosed that the analytics company was a client.

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The future of content marketing strategy

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In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.

Four overlooked B2B marketing ideas you can use now

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Predictive analytics. Yet very few marketers today take advantage of the information they have about each visitor to put their best foot forward. Predictive analytics. By Eric Wittlake, {grow} Contributing Columnist.

Big data for marketing? You ain’t seen nothing yet.

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The data that informs your marketing today is probably the equivalent of a few quick notes quickly jotted down on a sticky note on your desk. Now that all of this information is digital, it is easy for companies to transmit and analyze. By Eric Wittlake, {grow} Contributing Columnist.

The One Thing That’s Better Than Knowing Your Customers

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Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. Google Analytics can show you the data for 3-6). harder to decipher, but again, a CRM or Google Analytics can help).

Marketing Resources for 2016: Old School meets New Cool

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Long the best source of information on the Internet, blogs are here to stay. So if you’re looking to get a client set up for the future and they don’t seem to be “getting” Google Analytics, this simpler version might be perfect.

14 Data Visualization Tools to Tell Better Stories with Numbers

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Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Each element can be clicked to reveal more in-depth information, making this a great way to give a big-picture view while still providing full detail.

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Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!

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But consider the following: BuzzFeed has the richest analytics dashboard available to community writers of any open publishing platform I’ve tried, including Medium, LinkedIn, or similar entertainment sites like PlayBuzz.

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7 and a Half Quotes That Aren’t Supposed to be About Marketing

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Back up your catchy hook with valuable information and insight: tools, how-to articles, industry research, advice, and more. Look for perennial topics that people will want information about for years to come. By Kerry Gorgone, {grow} Contributing Columnist.

12 Experts Define Key Performance Indicators (KPI’s)

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KPI metrics translate complex measures into a simple indicator that allows decision makers to assess the current situation and act quickly.” – KAIZEN Analytics. “A By Rob Petersen, {grow} Community Member.

Are marketers getting lost in the Dark Funnel?

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How informed are they? Their’s is a much richer information ecosystem. These missing pieces confound marketers as consumers increasingly look to their trusted friends on social networks, review sites, and other sources to inform their buying decisions. How informed are they?