Hubspot

NOVEMBER 22, 2019

When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. Impressions are the total number of times social media browsers have been showed your content. In most cases, impressions will be higher than reach.

Impressions 99

Impressions Social Media Media Analytics 99

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

DivvyHQ

AUGUST 26, 2022

When most of us think of when and how marketing analytics is most used, it's at the end of the process. Check analytics. But in today’s competitive market, it's essential to leverage marketing analytics to gain insights throughout the lifecycle of your marketing campaigns. We just did a thing. Did it work?

Analytics 102

Analytics Marketing & Strategy Marketing Campaigns 102

Martech

APRIL 27, 2022

AI is now deployed in analytics tools to surface insights faster than you can read them. Take a look at how Google Analytics does it. You can’t let analytics software tell you what an insight is. Fast food insights are also popular because they give the impression that someone is data-driven.

Analytics 98

Analytics Software Paid Search Agency Marketing Analytics Tools 98

Oktopost

APRIL 2, 2021

LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics. The 3 Categories of LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

ClearVoice

NOVEMBER 18, 2019

With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO.

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

Martech

JUNE 2, 2023

The results were not that impressive: Out of the 42 questions we asked, ChatGPT only provided 12 answers we’d deem acceptable and send on to our clients, a success rate of just 29%. For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be.

Marketing AI 96

Marketing AI Analytics Practices Generation 96

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Convince & Convert

SEPTEMBER 23, 2014

What if Twitter launched the most awesome analytics dashboard and no one really noticed? So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard. So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard. Read the whole entry. »

Twitter 167

Twitter Analytics Impressions Social Media 167

Hubspot

AUGUST 1, 2019

If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric. How accurately do they indicate success?

Impressions 76

Impressions Paid Search Agency Social Media Ads 76

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. You can understand your site better with Google Analytics, improve your SEO ranking and avoid some common mistakes with the following Google Analytics tips. Top Google Analytics Tips.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. What is YouTube Analytics? YouTube analytics is where you can find all of the important metrics about your channel. Impressions Click-Through Rate. Ever heard the phrase knowledge is power? Metrics matter.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Oktopost

APRIL 9, 2019

Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. For the tactics and techniques that have worked, put the numbers right up front, where clients can immediately see them and be impressed—as they should be!

Social Media 95

Social Media Impressions Media Paid Search Agency 95

6sense

SEPTEMBER 29, 2021

This capability extends 6sense’s ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08

Analytics 62

Analytics Paid Search Agency Campaigns Advertising Agencies 62

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Lean on past performance and predictive analytics to perfect your ads You don’t know what you don’t know, nor does your AI tool of choice. Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Hubspot

APRIL 25, 2019

And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics? Pinterest Analytics is also split into four sections -- Impressions, Saves, Link clicks, and All-time.

Analytics 98

Analytics Impressions Eye-Tracking Stats 98

chiefmartech

APRIL 21, 2020

Analytics Architect (MODELLER) — a marketing data and analytics specialist. Operations and analytics roles tend to be more internally oriented, serving stakeholders within the marketing organization. Analytics experts do data science (70%). Analytics experts know SQL (53%) — and are the only ones who know R (20%).

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Sprout Social

JULY 5, 2016

In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Every time a user sees your Tweet, it counts as an impression.

Impressions 93

Impressions Twitter Organization Eye-Tracking 93

Hubspot

DECEMBER 6, 2018

This’ll also give them a positive first impression of you and make them read the rest of your resume to confirm that you’re their best-fit candidate. Used creative and analytical skills to craft compelling content and refine content marketing strategies. The Recent Graduate. The Proven Professional.

Impressions 88

Impressions Examples Cost Per Thousand CPM 88

Webbiquity

MAY 9, 2023

If one of your aims is to increase brand awareness, you need to track specific KPIs like followers, impressions, traffic, share of voice, and reach. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits. How do you know your tactics are working?

Social Media 313

Social Media Social Marketing Planning Tips 313

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. Impressions. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Madison Logic

DECEMBER 19, 2023

Madison Logic was named a Leader across 16 categories in the G2 Winter 2024 Grids, including: Account-Based Advertising – Overall Account-Based Advertising – Enterprise Account-Based Advertising – Small Business Account Data Management – Overall Account-Based Analytics – Overall Account-Based Analytics – Enterprise Account-Based Orchestration Platforms (..)

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

DivvyHQ

JANUARY 7, 2021

To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help you pull insights from your video analytics data. Is your video content capturing attention and generating leads?

Analytics 82

Analytics Video Marketing Marketing & Strategy Marketing 82

Marketing Insider Group

JANUARY 31, 2023

Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities. Providing potential partners with access to your Google Analytics account and requesting a review can be a great way to start analyzing a marketing agency’s capabilities.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Agreed yet? Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. He also gives us a peek at upcoming GA4 developments.

Marketing Analytics Tools 124

Marketing Analytics Tools API Analytics Impressions 124

Marketing Insider Group

FEBRUARY 12, 2024

Dive into Analytics: Marketing tools like Google Analytics can be your best friend. A study found that 94% of first impressions of a brand’s website relate to its design. Stick to a clean design with intuitive navigation to make a positive first impression. What are they saying about your website?

Marketing Websites 230

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

Marketing Insider Group

MARCH 11, 2024

It’s time to embrace the chaos and create video content that leaves a lasting impression. Analyze and Adapt: Use analytics to track the performance of your videos. Engaging Thumbnails Think of your thumbnail as a visual handshake or a first impression. Use analytics to understand what works and what doesn’t.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237