Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.