Remove Analytics Remove iHance Remove Media Remove Portal

Trending Sources

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.

B2B Lead Management Market Heats Up

delicious b2bmarketing

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads.