SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Bionic

JULY 9, 2019

Campaign analytics give marketers the power to see what is working and who is responding to a particular message. At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them.

Marketing Analytics Tools 40

Marketing Analytics Tools Multi-Channel Advertising Agencies Media Plans 40

Marketing Insider Group

JUNE 19, 2023

Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Content gaps are often a primary reason you fall behind in marketing.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. HubSpot Marketing Hub. HubSpot's Marketing Hub was designed with the busy content marketer in mind. Google Analytics. Price : Starts at $40/mo. for Marketing Hub Starter. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Valasys

JULY 31, 2023

Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance. Insights from data analytics enable data-driven content optimization and decision-making. Comprehensive analytics help you refine your content approach and optimize future content creation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Optinmonster

APRIL 4, 2024

HubSpot HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered. HubSpot’s email marketing works for all content creators, but its focus is on businesses. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Parse.ly

AUGUST 3, 2023

To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing. From Apple: “Some websites add extra information to their URLs in order to track users across other websites.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

SmartBug Media

APRIL 26, 2021

HubSpot’s Business Insights and Reporting tools have seen vast improvements in recent months, as HubSpot works to provide teams with powerful analytics that are accessible for everyone. Let’s start by taking a look at HubSpot’s Business Insights tool and what it allows you to do. Website URL. Number of employees.

Tools 98

Tools Enterprise Management Business Hubspot 98

Envy

NOVEMBER 8, 2021

The topic cluster tool on HubSpot. There’s a great tool from HubSpot which helps you map your content plan, check that all your cluster posts line up with each other, and helps you track performance so you can fine-tune it. Go to Marketing>Website>SEO>Topics in your Hubspot account. You’ll see reports like these.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

SmartBug Media

DECEMBER 13, 2021

How to find UTM tag data in Google Analytics. UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data. Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

illumin

SEPTEMBER 20, 2023

The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.” HubSpot Attribution Report (Free CRM users): HubSpot offers free attribution reports within its CRM platform.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

illumin

DECEMBER 13, 2023

Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. Key Features: Real-Time Event Tracking Smart targeting and audience segmentation Flexible design options Actionable insights and analytics Insanely easy setup Price: Plans start at $5/month. HubSpot also offers detailed A/B testing and analytics.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Optinmonster

MAY 4, 2023

How to Choose a WordPress CRM Plugin Top WordPress CRM Plugins Funnelkit Automations (formerly Autonami) HubSpot CRM WP ERP WP-CRM System Jetpack CRM Groundhogg FluentCRM WP Fusion Thrive Automator Conclusion: What’s the Best WordPress CRM Plugin? HubSpot has a free CRM plugin that integrates natively with WordPress.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Hubspot

MAY 29, 2020

Google Ads allows you to track the traffic, metrics, and conversions of your ads without switching to Google Analytics. GCLID communicates data to Google that will be sent to Ads and Analytics, like the pages per visit and the amount of time spent on the website as a whole. Let's begin by talking about GCLID more in depth.

Tagging 88

Tagging Marketing Analytics Tools Paid Search Agency Keywords 88

SmartBug Media

AUGUST 31, 2020

Use Tracking URLs to Effectively Measure Review Site Profile Optimization Success. Would it really be a marketing blog post if we didn’t talk about data and analytics? Measuring your efforts on review site profiles can effectively be done using tracking URLs. Bonus: Make Review Acquisition Part of Your Overall Strategy.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Hubspot

JULY 30, 2020

For this design, I decided to use Wix , but you can use any software with webpage tools, like HubSpot or Mailchimp. Mine did not, but HubSpot's CRM and Facebook both have testing tools that could give useful data, like conversions and click-through rates. Give the page its own URL. Image Source. Upload it into the Ad Manager.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

SmartBug Media

DECEMBER 19, 2022

Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. And remember to ensure you’re using canonical URLs where appropriate.). Use a tool like SEMRush to identify and clean up duplicate content issues.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Sprout Social

NOVEMBER 11, 2021

Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Website & URL tracking. Sprout’s Google Analytics and Bitly integrations bake this link creation step into your publishing workflow. Sprout integrations: Google Analytics, Bitly. Q: How do you measure referral traffic from social media?

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Hubspot

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). Website URL: Beneath your profile picture and bio, there’s a location where you can include your URL to direct traffic straight to your website.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Anyword

MARCH 23, 2022

Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.” Hubspot : Reader Personas + SEO Analysis. Next step: Hubspot. We’ll use Hubspot to define our reader persona, and then analyze our site SEO.

Copywriting 97

Copywriting Cost Per Click Tools Keywords 97

Hubspot

DECEMBER 13, 2022

But at HubSpot, we truly believe that anyone can sell online. Additionally, because of attribution tools like workflow or CRM analytics, as well as even simpler tracking URLs, there are plenty of ways to attribute online purchases with sales leads to measure and reward solid performance. How HubSpot Payments Can Help.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. Google Analytics. HubSpot Website Builder : Best for Marketing Automation. HubSpot Website Builder is a drag-and-drop builder with marketing automation tools and CRM. A unique feature of the HubSpot website builder is its adaptive testing. eCommerce Stores.

Small Business Marketing 105

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 105

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. The landing page URL and variant that captured the lead. Integrate CRM and marketing automation platforms with landing pages.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

SmartBug Media

APRIL 5, 2019

Each page has its own unique URL, which is great for SEO—and you can even check out the analytics for each individual page. Head over to HubDB in your HubSpot portal and click on the “Create table” button in the upper right corner. Page Path is the unique part of the URL for the page; it’s the section at the end of the URL path.

Marketing Websites 58

Marketing Websites Template Custom Publishing Hubspot 58

DealSignal

DECEMBER 29, 2023

Unique Features: Access to a vast global database Detailed account and contact profiles Verified emails and phone numbers Social URLs inclusion Tailored for lead generation and sales outreach Personalized marketing strategies Clearbit Alternative: Overview Clearbit stands out in the sales intelligence and B2B marketing world.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Using the URL of the landing page (not the URL of the webinar software registration), create a different link for each of the tactics using the Google URL Builder.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Optinmonster

AUGUST 16, 2023

Key Features to Consider in a Bulk Email Service The 10 Best Bulk Email Services in 2023 HubSpot’s Email Marketing Tool SendLayer Mailchimp Constant Contact Brevo (Formerly Sendinblue) GetResponse ConvertKit Drip Campaign Monitor MailerLite What Is the Best Bulk Email Service? The most important benefit is detailed analytics.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Marketing Insider Group

NOVEMBER 9, 2020

Additionally, such an evaluation looks at the mechanics of SEO behind the content, such as URL formatting, meta descriptions and titles, and alt tags. For us, Hubspot sort of competes with us on content, but not in any way in the real market. We even will setup goals for you in google analytics to track all these.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300